Sincerely, Kentrell is the third studio album by American rapper YoungBoy Never Broke Again. It became accessible via NBA and Atlantic Records on September 24, 2021. It follows his second album, Top (2020). In contrast to his prior albums, this one does not have any guest musicians. A deluxe version bearing the name Sincerely, Kentrell > (pronounced “better”) was released four days later, on September 28, 2021. Two extra tracks are included in this edition.
In support of Kentrell, five singles were made available: “Toxic Punk,” “White Teeth,” “Nevada,” “Life Favor,” and “On My Side.” The album was a commercial success, debuting at number one on the US Billboard 200 chart, selling 137,000 album-equivalent units in its first week, and garnering positive reviews from music critics in general.
The album’s debut song, “Toxic Punk,” was released on February 4, 2021. “White Teeth” was released as the second single on May 14, 2021. The third single, Nevada, was released on July 7, 2021. The fourth single, “Life Support,” went on sale on September 10, 2021. The fifth and final single, “On My Side,” was released on September 17, 2021.
Sincerely, Kentrell debuted at the top of the US Billboard 200 chart with 137,000 album-equivalent units (including 10,000 pure sales) in its first week. This was YoungBoy’s fourth number-one US chart debut. There have been a total of 186.29 million on-demand streaming for the album’s 23 songs. YoungBoy also joined Lil Wayne and Tupac as rappers who have number-one albums while doing time in prison. The album dropped to number four in its second week with sales of 71,000 units.
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How YoungBoy Never Broke Again: Fans Had His Back on His No. 1 Hit from Prison
The 21-year-old rapper who is currently awaiting trial on gun-related charges has gathered billions of listens despite having little exposure in the general public and recently achieved his fourth number-one record.
YoungBoy Never Broke Again, one of the most well-known rappers in the country, is in some ways still unknown: at the age of 21, he maintains a relatively low popular profile, receives very little radio broadcast, and makes no appearances on television.
YoungBoy, also referred to as YB by his most ardent fans, has spent time in and out of jail since he was a small child. He is currently being held in custody in his home state of Louisiana while he awaits trial on charges that he was in possession of a firearm while a felon. Federal prosecutors have called him “a menace to the community.”
But in less than two years, YoungBoy’s most recent album, “Sincerely, Kentrell” (for his real name, Kentrell D. Gaulden), became the rapper’s fourth to debut at No. 1 on the Billboard list. Even though he continues to be an anomaly in the industry, he managed to reach the Top 10 with two additional mixtapes, and as a result, he became the poster boy for a new type of stardom for the streaming era.
YoungBoy’s violently brooding music has been streamed over six billion times since last September, including over one billion video views, but just 55,000 radio airplay spins during that period, according to MRC Data, Billboard’s tracking subsidiary. He consistently outperforms artists like Ariana Grande, Justin Bieber, and Taylor Swift on YouTube, where he has around 100 music videos produced since 2016 and has about 10 million subscribers.
“Sincerely, Kentrell,” the number-one Drake song, finished its first week with 137,000 total units, just surpassing “Certified Lover Boyfourth-week “‘s sales. The highly anticipated debut album by Lil Nas X, which was released earlier this month, underperformed that one as well. Lil Nas X is well known for his talent in marketing. And unlike his chart rivals, YoungBoy did not include any guest features on his album at a time when buzzy collaborators are seen as a way to hack streams for upcoming blockbusters.
Executive vice president of Black music at Atlantic Records, Lanre Gaba, compared YoungBoy’s devoted followers to those of the K-pop group BTS and said, “I haven’t really seen something like this in hip-hop.” However, he wasn’t always the artist that particular gatekeepers allowed into these different contexts. That just serves to broaden his devoted following.
In order to create the new album and its release plan, YoungBoy’s team used his huge archive of audio and video content in addition to direct communication with his listeners. using the artist’s unavailability and that passion as a rallying point.
To support and amplify their already-existing grassroots marketing operations, label executives continued to communicate in group chats with the rapper’s committed social media fan sites. The musical group behind YoungBoy received help from these same fans in selecting the song selection.
The rap genre refers to these as “snippets,” which are fragmentary, unofficial renditions of unreleased songs that listeners yearn over for months or even years after being played momentarily on Instagram. Sometimes they even adopted fan-generated names from these tracks.
Due to copyright difficulties, YoungBoy, formerly known as NBA YoungBoy, actively took part in the planning as well. He continued his long meetings with his team while incarcerated, albeit they were usually cut short due to the 15-minute time constraint.
“YB makes music for YB,” quipped his go-to audio engineer Jason Goldberg, also known as Cheese.
But when you think about what people want and how that relates, there’s this huge explosion. Everybody has taken part. After that, we didn’t let them down.
Before YoungBoy was jailed in March, Cheese asserted that “Sincerely, Kentrell” was created from 150 possible tracks that were recorded across the country in recording studios, hotels, and tour buses.
On one track, “Life Support,” the engineer observed that “you can hear some of the road underneath a few of those lines.” He set up 50-foot cables outside of a second-floor window for YoungBoy to rap in the front seat of a parked Range Rover because smoking wasn’t permitted inside his Airbnb.
The songs, which were completely unrehearsed and are packed with anguish, threats, and regrets, are taken from the stormy life of someone seeking to change; they are an explosive amalgam of street politics, unremitting personal misery, and unexpected prosperity. YoungBoy dropped out of school in the ninth grade and started rapping at the age of 14 using a microphone he bought from Walmart. He was reared by his grandmother in north Baton Rouge, Louisiana, and dropped out of school in the ninth grade.
Nevertheless, despite the popularity of his songs on the internet and the $2 million contract he signed with Atlantic in 2016, he kept running into serious legal problems.
YoungBoy was charged with two counts of attempted first-degree murder in 2017. This was for his involvement in a drive-by shooting that did not result in any fatalities.
Additional arrests followed another gunshot in which the rapper’s entourage was thought to have acted in self-defense. 2018 saw the addition of one for domestic violence. As a result, YoungBoy received a 90-day prison term and was placed under house arrest for the balance of probation. After pushing his fiancée to the ground and arguing with her, he later filed a guilty plea to misdemeanour violence.
A judge spoke to him then and said, “You must make a choice. You may either be Kentrell or play in the NBA.
The rapper responded by saying, “I share your sentiments. No, I’m unable to accomplish both.
Federal agents most recently seized YoungBoy in Los-Angeles after a high-speed chase on suspicion of charges related to his detention . In which the rapper was one of 16 people accused of using narcotics and carrying firearms while filming a video.
Attorneys for YoungBoy contend that he was unfairly picked out for the procedure. They assert that the song Never Free Again is “clearly a spoof of Gaulden’s immensely successful music and marketing brand.” They are making an effort to conceal material they allege was obtained unlawfully. A “huge and highly needless militaristic display of force and intimidation” was made in response. By opponents of the FBI’s investigation of the rapper in Los Angeles.
The capacity of YoungBoy to make money in his career has both been hampered by his real-life reputation. Additionally boosted his reputation as an outlaw, drawing parallels to Tupac Shakur, Gucci Mane, and Lil Wayne.
“They defy the rules, they do it their own way, and the people choose that,” said YoungBoy manager Alex Junnier. There is nothing anyone can do to stop it.
Even commercial partners like Apple, Spotify, and YouTube, where YoungBoy still holds the top spot, have expressed concern. Product manager at Atlantic claimed to be the rapper. Said, “His image would prevent me from getting anything for him – it was impeding advertisements, whatever we wanted to do.” His history of victories at the top “has really shifted the narrative.”
However, during those volatile years, label had to be adaptable in how it handled an unconventional artist.