Google is the first largest and powerful search engine where you will have to make your search engine optimization (SEO) practices successful in keeping visible all time for your targeted audience. But it doesn’t mean that you ignore other search engines as they all have a specific value. Still, you can’t get those ranking that you can achieve on Google. Today, I will not talk about a website or written content and its ranking. Here, I will discuss the second largest search engine and video ranking on its search engine page results (SERPs). Do you know what the second largest search engine is? It is Youtube, and you will learn how to rank your video through Youtube marketing. Remember, Youtube SEO is different from traditional practices.
Let’s understand some important techniques to rank your video in search engine page results of Youtube under Youtube marketing company experts’ guidance.
Search relevant video keywords
Searching keywords for video is different from the keyword search for content. Finding them in general or in a specific category is also a unique part of Youtube marketing. For relevant video keywords search, you will have to use a ubersuggest tool. It will help you to know either the video keyword you are using is correct or not.
Remember that you need to find keywords in the long tail to add them to written content. For a Youtube video, the keywords will always start from How To. So, try to search for the most relevant ones in this context. Enter your keyword in the search bar of ubersuggest, then click the keyword ideas button and see the results. You will get around 296 keyword relevancy.
Youtube marketing agency experts recommend you to find your video relevant keywords according to the following;
The volume of keyword searches on Google per month, according to an average cost per click on Google ads, according to competition in paid search, and according to competition in organic search. In the end, you will have results that will indicate to you how meaningful the keyword you are using for monthly search.
Optimize the title of your Youtube video
Updating and optimizing the title of your video regularly is the best practice for Youtube video marketing. It is a similar process as you optimize your written content headlines. Youtube marketing professionals recommend you to add your specific keyword in your title. Various Youtube video marketers don’t like to do this because they don’t know its benefits.
Adding a specific keyword in your Youtube video is necessary to keep you at the top of the search engine results. It will never keep your video content old, but it will also promote your upcoming one. Whenever people search your keyword, they will find those videos immediately in that title you have used your keywords. That’s why most Youtube marketing agency specialists consider it the best video marketing technique.
Using tags and optimizing them to promote your video on Youtube will be the best Youtube marketing technique. If you tag your video by highlighting it with relevant keywords, you will get your desired results. Always choose tags that will match your topic or your focused keyword. You will have the best option to use that is the Latent Semantic Indexing (LSI) keywords. It doesn’t mean that you use too many tags. Youtube marketing company experts allow you to use 10 to 12 tags for one video for the best Youtube marketing results.
Ask your audience to comment on your video
Comments on the Youtube video also the best way to keep visible on its search engine page results (SERPs). Having lots of comments on one Youtube video means it is famous. Your video often has an increased number of viewers, likes, and subscriptions after reading a positive comment on your Youtube video. These are your video comments that decide how much famous your Youtube video can be. So, don’t forget to ask your visitors to like, share, and comment on your video. It is your responsibility to get positive comments.
Start evaluating your Youtube video production
Youtube marketing campaign and your video success on this platform depend on how your production work is. It is up to your goals that you make videos large or small. But, don’t compromise with its quality as it is the best tool to increase its search performance. It is okay if you can’t afford the studio setup of pro-level. Make it at least compatible and adaptable for smart devices. Make sure any viewer can record and watch your video through any device clearly, such as computers, laptops, mobile phones, and all operating systems, including Android and iOS.
It would be best if you made little investments, you advance your Youtube video content quality. Make a video using a tripod stand, add a backdrop, flash some light, and use the best quality microphone.