A well-designed website can help you form a good impression on your prospective customers. It can also help you nurture your leads and get more conversions. But, more importantly, it provides good user experience and helps your website visitors access and navigate your website with ease. To add to this too, it can also make it easier for your website to be able to sell your offering of products and services. Web design is important because it impacts how your audience perceives your brand. The impression you make on them can be lasting and again, a website can be a cheap way of being able to do this too. Here we look in detail at how a web designer can transform the way your website works.
A great investment to make for any small business
For small businesses, especially if you’re faced with cost challenges or limited technical skills, investing in a well-designed, professional website may seem daunting. Or if you already have a working (albeit outdated) site, you may doubt the value of a redesign. However, evidence and studies repeatedly point to the fact that good web design is important, and your business’s website design impacts your customer experience, lead generation and ultimately, your bottom line. To make this possible, it is key you hire the best possible web designer for the job.
The importance of good browsing usability
For small businesses, good design and a good approach to design will have a huge overall impact on how easy it is for visitors to find what they’re looking for from your website design. Research shows that 86% of your website visitors want to see product or service information, 65% look for contact information, and 52% seek an About page for you business. Your web design should make these things as easy to find as possible – otherwise you’ll frustrate your users and potentially drive them away.
Consider using standard conventions, like putting your primary services in your main navigation, and featuring your phone number in the upper-right-hand corner of your site. Even if your website functions perfectly, a bad website design may make users feel that it’s harder to use or find what they need. Two Japanese researchers actually conducted a study on this. They created two ATMs that functioned identically, but one was attractively designed, and the second was not. Users reported that the aesthetically-pleasing ATM actually worked better.
So good web design impacts both usability and our perception of usability too.h cost challenges or limited technical skills, investing in a well-designed, professional website may seem daunting. Or if you already have a working (albeit outdated) site, you may doubt the value of a redesign. However, evidence and studies repeatedly point to the fact that good web design is important, and your business’s website design impacts your customer experience, lead generation and ultimately, your bottom line. Any good web designer will know only too well about usability.
Your navigation is one of the most important elements of your website design, so how it’s designed is critical. Here, many designers actually consider the psychology behind the design by applying Hick’s Law. Hick’s Law essentially says that the more choices you give someone, the longer it takes for him/her to make a decision. It’s often summarized as, “Keep it Simple, Stupid.” So when we apply Hick’s Law to website navigation, we want to keep the choices as simple as possible to make it easier for users to decide where to go. As a good rule of thumb, try to limit the number of options to seven or less. Any web designer will know the added value of this.
Good design will help convert
All of the services mentioned above are important when it comes to your website design. But how does the design and development of your website actually benefit you? Can good web-design really bring you more business? Will this investment help to increase your web traffic? These are all great, and reasonable, questions for any business owner to ask. A new, flashy website with all the latest bells and whistles means nothing if it doesn’t generate any traffic. And using expensive web-design services that don’t provide a return on investment certainly won’t help your bottom line. To create a website that generates traffic and increases your revenue, it’s imperative to use web-design services that have historically produced the type of results you’re looking for.
Higher rankings will also be a sure way to mean more traffic
It’s no secret that websites on the first page of search results generate the most traffic. Most web-design services will tell you how great it is to be on the first page, but not many will actually put you there. We are constantly evolving as a web-design company and understand how search engine optimisation (SEO) works and how it constantly changes. First and foremost, we’ll create a website that targets your customers and meets all of your marketing and sales goals.
Your website will naturally rank high—no tricks or gimmicks are needed. Your web page design will be unique and tasteful. Huge pictures and flashy text are not needed for your site to rank. In fact, these features actually can hurt your site’s ranking. With a professional web-design company you should receive weekly and monthly analytical reports. This will show the rate at which your traffic is increasing. This increase in traffic will generate more leads turning into clients.
A website that functions across mobile platforms and naturally ranks high on search engines is the key to generating more traffic. This explains why web design and development are both so important for every business. Web design and web development truly go hand in hand when building a website. The design attracts visitors. The development of the site is what keeps them there. This eventually turns them into customers, at least that should be the goal.
Never forget SEO in the background
If you think just making a gorgeous website is all you need to succeed online, we’ve got some bad news. You not only need to design a great website, but it also needs to be easy to find. SEO, search engine optimisation, makes this possible by translating what your website is about. This is done to search-engine robots who then match you with searching users. It’s all about making connections between what users are looking for and your website.
Content is king
Crafting compelling copy that’s fresh and relevant is hard to do. You need to make sure the message aligns with your company’s ideals and brand tone. This is all while being understandable to your audience. The right strategic messaging and content creation should bring users to your website. It should help to move them through until they’re committed customers. Don’t worry, many professional web design companies have expert writers on staff that will help you do this. A web designer may also be able to do this.
The blurred lines between web “design” and “development” might be confusing. But knowing the difference will give you a head start. While you might find some “two birds, one stone” professionals out there, take the time to really do your research. Your business’s website design and development need to both effectively show off your brand in the best possible way. Finding a web design company that offers all the services you need and utilising those services to really increase your web traffic is the best way to get the most for your investment. It will also be a great means to get you ahead of the competition too. All of this is key for any business no matter what it is they do and no matter what market they compete in.