Food companies can develop a variety of analyses using consumer and competitor food intelligence, such as researching the latest flavour trends in a particular market to help new packaged food products be positioned to receive maximum consumer response. According to Best-hashtags.com, these hashtags are only a few examples of those that are commonly used on social media for food-related posts.
According to the Association for Computing Machinery, food has become the second most popular topic shared on Instagram, right behind selfies.
To understand the correlation between consumer preferences and data, it is essential to look at how consumers interact with food online.
- More than 99% of millennials, as well as a large proportion of Gen ‘Z’ participants, said they plan to make their eating out decisions based on social media in the future
- Consumers use Facebook to leave reviews for restaurants they have visited. It is one of the most popular social media platforms in the world
- The likelihood of consumers expressing their thoughts about food and beverage brands on Twitter is higher than anywhere else since this is where they are most likely to do so
- Around half of the study’s respondents admit to having tried a new restaurant as a result of a social media post that they found on their computer or smartphone
This is just a small sampling of a portion of a piece of the web (social media), representing one segment of the market: restaurants. Let’s take a closer look.
Gastronomy Driven By Data: What Is The Food Industry Cooking Up?’.
As a result of the Covid-19-imposed restrictions and quarantine restrictions, there has been a significant increase in the number of restaurants using their ‘digital format,’ including online ordering, and a rise in take-outs and deliveries. Those food vendors who could not adapt digitally were not able to survive. Today, consumers are more likely to go for online dining options rather than physical dining places.
If you are not working on changes related to the pandemic or whether you are, if you are working on a project related to:
- An understanding of the marketing of a new packaged food product and how it is positioned on the market
- An analysis of market-specific consumer flavor trends
- By establishing a distribution network and conducting a location analysis, we can establish a reliable distribution system.
- Alternatively, a software program that automates prospecting in restaurants builds behavior models for consumers and analyzes category trends in real-time
Competitor-generated Datasets Can Be Helpful In For Food-intelligence
In the majority of restaurants, digitally scanned copies of their menus are being uploaded to a food delivery app, or they are being uploaded directly to their websites, regardless of whether they are accessed via a food delivery app or directly from a website. With the ability to select the locations (for example, London) and the product categories (for example, Asian) that you are most interested in, you can map the state of a food market at either the micro or macro level. The latter indicates the ‘high-value evergreen dishes of the ‘high-value evergreen dishes’ targeted at a specific geographic audience.
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Tracking of recipe engagement
To gain a better understanding of consumer trends, it is a good idea to involve consumers in creating recipes. A YouTube channel, YouTube video, or YouTube influencer with a high number of views, shares, and click-through rates, such as YouTube channels, YouTube videos, or YouTube influencers, can significantly impact your brand.
As a member of the marketing department, you may have the opportunity to work with these content creators. It might be appropriate to use this information if you are responsible for designing the packaging for an item. You can prominently display the recipe on the packaging if you are in charge of that.
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Review/search trends
The foodie journey tends to begin online and other buyer journeys; the journey of the foodie trends to start online too. Consider someone trying to find the “best Chinese in NY” on a search engine on social media. There is a possibility of collecting, monitoring, and analyzing keywords. Consumer reviews to assist digital marketers in better targeting their audiences on the internet. In a few simple steps, Proxy Crawl can be used to scrape crawl data.
Several studies have indicated that negative delivery reviews can offer competitors the opportunity to make targeted improvements. This thing can increase their market share in the coming future. Content managers can use longtail keywords to create ‘ultimate guides’ by writing articles about Rome dining on a shoestring. Thus capturing desired attention and driving traffic to the website.
Trends In Food To Watch Closely In 2022
Several recent articles available in Food Technology Magazine. They summarize the following information in an attempt to provide consumer trends through the study of data:
1. Plant-based
Plant-based meat and poultry are currently consumed by approximately 25 % of adults as a meat and poultry alternative to beef and poultry. There is no doubt that by 2024, sales of these products will have grown from $1.3 billion to $2 billion. After beef, poultry, and seafood alternatives, there will be double-digit growth of at least 10% in the dairy product category.
Milk, ice cream, yogurt, creamers, and cheese will be the most prominent dairy product categories with double-digit growth. This data shows room for growth and high demand that can provide a wider variety of snacks and desserts.
2. Food-healing
There is no doubt that consumers are becoming more and more interested in healing their ailments. According to the market research conducted by Statista, 33.3% of Americans are more likely to purchase food or drink if it has several health benefits, and 50% of consumers search for foods that can reduce stress and anxiety. Furthermore, Most common goals people have include enhancing their sleep pattern and the enhancement of their skin.
In the year 2022, data indicates that superfood trends will put:
- Blueberries
- Green tea
- Seeds
- Avocado
- Spinach/kale
- Nuts
- Salmon
The ‘food healing’ category is at the top of the consumer’s list.
Concluding Remarks
When launching a new food product it can be highly effective to understand what people want. There is no doubt that learning new recipes that increase consumption frequency and generate brand engagement can be vital to establishing yourself as a powerhouse in your field. As well as business outcomes and competitive analysis from a data perspective, understanding your competitors and marketing campaigns will also play a vital role in determining whether or not your product or service is likely to trend over the coming year.
