SEO, search engine optimization is a process to improve the online visibility of your business in various search engines like Google, Yahoo, Bing etc. It includes various strategies, which help to keep your website above all your competitors and generate traffic to your website.
SEO is a continuous and ongoing process. With other strategies like Google AdWords, pay per click advertising, you can get results overnight. But talking about SEO, it takes months to rank keywords and increase traffic.
What is SEO Management?
SEO management can refer to the management of your SEO strategy for your company or your agency. As a part of SEO management –
- Your team or agency develops leads
- Revises your strategy to maximize your results,
- Achieve your marketing, sales and business goals.
A bunch of different strategies used to generate traffic are known as SEO management. Different companies have different ways of managing SEO. There is no hard and fast rule for the SEO to follow the laid down procedure. Companies often adapted their strategies to generate the best ROI for their customers.
Businesses generally prefer to partner with a local SEO company for their digital needs.
Now-a-days, digital marketing is preferred in traditional marketing and business opt which partners with agencies that have a good track record and background in SEO. They invest a good part of their marketing budget in SEO. One study showed that 55% of the company partners with an SEO agency for marketing.
Understanding SEO management and how it is handled is important. Whether you hire an agency or do it in-house, your strategy must be effective to achieve results.
If you hire an agency to manage your SEO, then you should also understand how it actually works. SEO management needs to be strong to strengthen SEO strategy.
Steps for successful SEO management:
- Experience Research
The first and foremost thing for SEO management is your target audience. Identify your target audience. You should have an in-depth knowledge of your target market, how it is doing, how they are doing, what the latest update is and how the market is volatile. You must have all the above answers before making an SEO strategy.
Do as much research as possible about your target market and try to find answers to the questions below:
- What are you offering to your target market?
- Can your products and services meet your visitor’s needs?
- Who are your contestants? How are they performing?
- What strategies are your competitors following?
The demand varies every day. If you want to see results, you need an updated strategy for SEO. The strategy used months ago may not be helpful in the current scenario. Therefore you need to understand the market on an ongoing basis and plan your strategy accordingly.
- Competitor Analysis
Then the second most important thing under SEO management is competitive analysis. Competitive analysis gives you a picture of how your competitors are doing in the market. What strategies are they following to attract their audience? Whether you hire an SEO agency or you decide to do it on your own, you should do a competitive analysis before creating an SEO strategy. There are two types of contestants:
Direct Competitors: They know about your business. You can have a list of these contestants. You need to see how they are doing in SEO.
Indirect competitors: These are businesses you may not be aware of but appear in search engine results. Say for example: two or more businesses may use the same keyword “local wholesaler”, they may offer different products, but the keyword they are using is common in the category of wholesalers. is. Therefore, they will be considered your indirect competitors.
When performing a competitive analysis, you have to consider both direct and indirect competitors. Many times, indirect competitors have a stronger strategy, then direct competitors. Therefore you need to carefully examine the strategy of both.
While doing a competitive analysis, you should consider the following points:
- Keywords Targeted
- Target audience
- Investment in SEO
- Backlink profile
- Strategies followed
SEO agency like Ranolia Ventures can help you develop an effective SEO strategy. We will give you a strong competitive analysis for both types of competitors. Many businesses try to develop an SEO strategy in-house so that they do not need to invest in an outside agency. But many times, the in-house marketing team fails to develop a strong strategy due to the lack of knowledge and experience in digital marketing and this is where an agency like Ranolia Ventures can help.
- Website optimization
The next step then is website optimization.
Once you have studied about your target market and competitors, you now need to focus on website optimization. It is a very difficult process because it involves a lot of technical things.
You can manage in-house display markets and competitive analysis, but for website optimization, you need a technical person. An agency like Ranolia Ventures can help you here. We help you to optimize your website with an effective website optimization service.
Factors playing an important role in optimizing your website:
Title tag: A title tag is the title of your website’s page that appears in search results. Your title tag should use the keywords you target. It should be short and engaging to grab users’ attention and encourage them to click and view your website.
Meta Description: A short introduction of your title tag is called Meta Description. The Meta description should also contain keywords as it also appears in the search results along with the title tag.
Title: The title of your websites plays a very important role as it is the first thing that visitors see. The use of keywords in headings is a good practice from the SEO point of view. Headings should be attractive and short.
Images: With images, you can make the page more attractive and readable. A page without an image is usually unable to engage the visitor for a long time. If your page includes pictures, charts, graphs, a visitor stays on the page for a long time. The full text of the file name and image should use the keywords in the description.
Content: Your website should have an updated and relevant content. It should be able to provide all the necessary information that a visitor may be looking for. Proper use of keywords in website content helps in SEO. Avoid keyword stuffing while creating content.
- Monthly Report
Written documentation plays a very important role in SEO. SEO is all about data.
You can modify it as per the requirement. You can also see areas of improvement for your next SEO strategy. Like Ranolia Ventures, an SEO agency, we provide you with reports of monthly work done, so that you have a record of what work has been done and what progress has been made so far. You can compare the results on a monthly basis to make sure that you have one in the right place. We also provide bi-weekly reports if customers demand them.
The following factors should be considered while analyzing the monthly report.
- The ranking
- Organic traffic
- The conversion
Tools like Google Analytics, Google Search Console and Ahrefs can be used to monitor your progress.
Reporting is a final but very important part of SEO management. Whether you do it in-house or hire an agency, reporting can help improve your SEO strategy and file Lope Holes if any.
Simplify Your SEO Management
Want to hire a company for SEO management?
We are here to help. Check out our SEO Services Now!