Reddit is everywhere. It’s basically a massive collection of forums, where people can share news and content, as well as comment on other people’s posts.
If you are looking to expand your marketing outside of traditional social platforms, you might want to consider Reddit. In this article we are going to explain what this platform is and why you will love to use it in your marketing strategies.
The platform was launched in June 2005 by Alexis Ohanian and Steve Huffman, two graduates of the University of Virginia; the latter has been the site’s CEO since 2015. At its core, Reddit is a simple service.
What is Reddit and what is it for?
Reddit is a social news website and forum where content is socially selected and promoted by members of the site through a vote. Reddit member registration is free and it is mandatory to use the basic functions of the website. We’ll tell you how to get started on Reddit later.
The name of this site is the contraction of the English phrase “I already read it”, which means “I already read it.” The main language of Reddit is English and there are some sections in Spanish and other languages.
First you have to know that Reddit is a way to watch news, connect with people, share similar points of view and interests, or simply entertain yourself while on the internet.
This service provides a set of extended features that are not available to non-paying users. This bundle is known as Reddit Gold and includes access to registered members only communities and the ability to turn off sidebar ads.
Why will you love this platform for your marketing?
Reddit has managed to keep users interested. It’s close to sites like Amazon, Twitter, Instagram, and Netflix in terms of monthly visitors. It currently has more than 430 million monthly active users .
While marketing on any social platform happens when you bring value and quality to your audience, redditors are picky. You must be prepared and understand how to provide value to the Reddit community , or you could be kicked out.
Most of the time, marketers dismiss Reddit for the wrong reasons and are intimidated to take the first step as it takes a lot of work to win over the Reddit community. But the truth is that being part of this community could bring great benefits for your marketing campaigns such as:
- Increase traffic on your site.
- Increase your brand recognition.
- Call to test your new products.
Reddit is different from other social networks in a very special way. Reddit audiences are ready and interested in learning and having in-depth conversations with each other on any topic.
You’ll love Reddit because users self-select the topics they want to get involved in from various communities called “subreddits.” Unlike Facebook, for example, where branded content can seem intrusive to users who use this social network.
There are three ways to engage with Reddit to watch out for: Upvotes, Clicks, and Comments. Another important point is that links generate more participation from Reddit, since users trust this platform to discover new brands, websites, tools and content related to their interests. Upvotes give users the opportunity to filter out noise and browse a source of quality content that they trust.
4 elements to understand Reddit
The site is made up of hundreds of subcommunities or subreddits. Each subreddit has a specific topic, such as “technology,” “politics,” or “music.” The Reddit home page is made up of the most popular posts from each default subreddit. The list is by default and includes subreddits such as “photos,” “memes,” “videos,” “news,” and “games.”
When you first enter this site you will see the home page with a compendium of the most relevant posts from all the subreddits.
Here are some of the things you need to know to understand Reddit:
They are subcategories within Reddit. That is, the communities where a specific topic is discussed such as marketing, books, sports, fashion, etc. Some are very popular and have a large number of users and visits; others attract smaller but dedicated groups.
This platform is divided into more than a million communities known as “subreddits”, and each one encompasses a different topic. The name of a subreddit begins with / r / , which is part of the URLs that Reddit uses.
Anyone with a Reddit account can create a subreddit for a certain topic regardless of its nature, as long as it stays within the site’s community guidelines. Subreddits are run by moderators, volunteers who can edit the appearance of a particular subreddit, dictate what types of content are allowed, remove posts or content, and even ban users from the subreddit. Reddit as a whole is governed by administrators , Reddit employees who have vast powers throughout the site, including the ability to strip moderators of their privileges and ban entire subreddits from the site.
2. Votes for and against
This platform has a system that allows users to vote for the content they like. But they can also vote against. Each post’s score is averaged and this is how it ranks or not among the top stories.
Members of the Reddit site, also known as redditors, submit content that is then voted on by other members. The goal is to deliver quality content to the top of the site’s home page. Content is voted up and down – arrows that users click on the left side of a post. The more upvotes a post receives, the more popular it becomes and the higher it appears on its respective subreddit or main page.
It is the reward you receive when you contribute to the community and it is based on what other users think of you. If you publish content that others value, you receive points in favor and build trust. You also get karma for comments on other people’s posts.
4. Reddit Gold
It is the premium program for members who do not want advertising on the portal. It also has additional options such as filtering subreddits from the main cover, an option to see more comments per page, saving and marking comments they have already read, access to reserved subreddits, etc. Users can also gift Reddit Gold when someone makes a very valuable post or comment.
Also, you can subscribe to Reddit Gold by paying with bitcoins.
6 examples of brands with a presence on Reddit
Reddit is a great opportunity to talk to potential customers and share high-value original content.
Below we list some of the brands that used this platform for their marketing campaigns:
Audi took advantage of the popular AMA thread , “Ask Me Anything,” one of its most popular subredits, while using the site’s streaming feature. He created a web series where various celebrities answered questions from redditors while they were at full speed in Audi’s latest car.
The auto company made a brilliant move by leveraging streaming and pairing it with the community’s favorite piece of content at large. Not all of the people who participated were interested in cars, but most were drawn to seeing celebrities in extreme situations.
On the Formula 1 subreddit, Toyota promoted a video showing two Supras racing. While the content was not specifically referring to Formula 1 cars, it was still quite relevant to community interests.
The video told a story of racing and competition to the subreddit participants. Had it been a more direct ad, it probably would have been rejected pretty quickly.
Instead, because Toyota chose a niche subreddit that had a singular interest in fast cars, it was received quite well. He also chose other forums where he successfully sparked the conversation.
Spotify was able to create a unique campaign based on customer feedback and responses.
The streaming platform asked several questions related to the songs and the feelings associated with them. Redditors found the question line intriguing, connecting different emotions to different songs.
Spotify embraced the positive brand engagement and turned it into several Reddit-inspired playlists. It was such a good strategy that they won the Reddit ‘Community Brand of the Year 2014’ award.
4. Red bull
Red Bull is a brand that knows its audience and has done a consistent job of creating content or sponsoring events that its followers find attractive. Because this energy drink is popular on Reddit, Red Bull takes advantage of the subreddits that are most relevant to its brand.
For example, Red Bull reminds the gaming community of the upcoming Red Bull Training Grounds event via redditads. What is the advertisement? Just a simple reminder of the date and time of the event with a link to the official page.
The key to successfully marketing on Reddit is authenticity. If they see you promoting yourself and not genuinely contributing to the community, or if they find you as someone who clearly doesn’t understand how the site works, they will quickly remove you.
Nissan recruited two of its managers from the community, who were genuine Reddit users, to create a competition thread on the site and invite people to request their favorite items on Amazon.
There were some tongue-in-cheek responses, but once people realized that Nissan was actually complying with some of the requests, the post was very successful and received nearly 1,500 comments that were mostly positive.
Nissan appeared on Reddit again a couple of weeks later when it delivered a car in a huge box from Amazon.
To celebrate Pi Day, the Ford Motor Company launched the “FordPiDayChallenge” on March 14, 2012. Ford engineers posted 42 different math questions throughout the day. Each user was given 3 minutes and 14 seconds to answer each question. The first person to answer all 42 questions correctly received a one-year membership to Reddit Gold.
This was a creative way to come up with something unique and get Ford engineers to have fun in marketing. More importantly, Ford wisely named this campaign “FordPiDayChallenge,” which helped spread word of mouth recognition for the brand.
How to get started on Reddit
When you enter for the first time you will notice that most of the publications are in English. However, there are also subreddits in Spanish; do a search to find the ones that interest you. The Hispanic community on the platform has grown and now you will also find instructions from Reddit in Spanish to understand it better.
When you sign up for a Reddit account, you are only asked to provide a username, password, and email address. Once you have signed up for an account, you can modify your profile to add additional information. The steps to follow are those:
- Go to Reddit
- Click on “Join” in the upper right corner.
- A window appears asking for your email address. This information is not required for registration. It only serves to change your password in case you forget your current one.
- Click on «Next». Even without entering the email address, you can continue without problems.
- Enter a username under “Username”. In “Password” enter a strong password.
- Click on the captcha to confirm that you are not a bot.
- If you have entered your email address, you will receive an email with a link to verify your address.
7 tips for promoting yourself on Reddit
If you want to be successful on this platform you should keep in mind that people in Reddit communities have joined for specific reasons such as hobbies, social causes, or just fun and you should respect that.
1. Download Reddit video
If you like a certain video on Reddit and want to download it to your device, you can visit this website and follow the instructions: https://redditvideodownloader.online/
2. Be a member
Few people trust a new user account without posts, except those made to promote products or services. Be a real participant before you start trading and find out how things work, from comment threads to inside jokes, etc.
3. Give more than you take
Most Reddit communities ask you to contribute most of the time and only promote yourself a little. That measure can go up or down depending on your content and your target community.
4. Post original content and participate in a genuine way
You won’t find marketing success on Reddit if you repurpose your Facebook posts and downloads on a subreddit. However, you can become a valuable and contributing member of the community and in this way acquire a new flow of followers for your brand.
Post entertaining content, that adds value and is of quality so that users like it. If other editors consider that it is not significant they will vote against it and the publication will go to the bottom of the news.
5. Stay real
Redditors have seen it all – fake accounts, undisclosed paid sponsors, etc., and they don’t like it when ads try to lie to them.
Write titles that attract attention, but without direct promotion to your website or business.
6. Identify the community
For content-centric marketing with Reddit, identify the community where your content and that of your customers best fits. In the advanced search box type subreddit: (name of the subreddit) and the options will appear. Read the subcategory rules well before posting.
Connect with readers, pay attention to what they comment and interact with them.
7. Cure content
Use the platform to find out what is being talked about and find content ideas. Start by finding the subreddits that are relevant to your niche and subscribe.
You can find the subcategory or audience you are interested in by searching for the subreddit name, keywords, username or website. Doing exact searches you will find content on the topic that interests you and what the competition does.
8. Do market research
The audience on Reddit is large and diverse. Within the platform there are potential clients whom you must not only attract, but also learn from them. Search keywords to find the subreddits that interest you and that are popular in your niche, as well as to find out the common topics that members are talking about. This will give you an idea of their interests and questions.
Finally, don’t forget to look up your brand name to find out what is being said about you.