What Is Local SEO and How to Improve Your Local Ranking?

Local SEO
Local SEO

So you’re ready to start optimizing your local listing in search engines. What’s the first step? Audit your business’ information. You can do this by using Google maps, BrightLocal, and Moz Local. Once you’ve done this, it’s time to optimize your business’ listing. Don’t forget to include reviews. Local directories are the strongest signals for local SEO.

Auditing business information
The first step in optimizing your local SEO efforts is auditing your business’s information. While many factors go into optimizing local SEO, you must ensure that all business information is consistent. Search engines reference a large variety of data points to rank your website. To ensure this, you can use a variety of tools and tactics.

Using Google maps
Using Google maps for local SEO is a must if you want to dominate search engine results. Google will display only the top 3 results for a local search on mobile phones. Before, the top 7 results would be shown. Now, only the top three local businesses are shown. These businesses enjoy top placement on Google for local searches. Businesses ranked in the bottom 3 pack will have to wait for additional clicks. And you don’t want to be in that position!

It’s a proven fact that most potential customers use Google to find local businesses. In fact, over 80% of searches with local intent result in a purchase or conversion. Using Google maps to optimize your online presence can boost your business’s visibility and attract potential customers. To make the most of this powerful marketing tool, start a free trial today. By using these tools, you’ll see how quickly you can see a return on your investment.

Using Moz Local
Using Moz Local SEO to improve your business’s local ranking is a fantastic way to track and optimize your website. You can also use this software to monitor onsite SEO issues and track your social growth. Moz also offers useful tools for copying your competitors’ backlinks and benchmarking yourself against them. The site also engages your customers by posting updates across multiple social media channels. You’ll find that your website is more visible when your customers can click on them, which is a surefire way to increase your local SEO.

In order to benefit from the power of local SEO, you must have a solid presence on the search engines. Using Moz Local is an excellent way to improve your online visibility by submitting accurate, timely, and relevant information to online directories. It is a simple, automated process that sends your information to online data aggregators, local directories, and other relevant websites. In addition, you’ll be able to track the performance of your online listings and respond to any reviews left by customers.

Google collects reviews from consumer review websites and social media, so making sure that your business’s website is optimized for these sites is crucial for local SEO. Moz also lists link signals as top factors in local search results, including domain authority and quantity. For local SEO to work, you need to link relevant domains to your site. This will improve your local ranking and improve your business’s reputation. For this, you can read the Moz guide on how to effectively do this.

The Moz tool also helps you understand your competitors. The Moz Bar tool helps you understand how many backlinks a specific website has. The higher the number, the higher the quality of the site is. Additionally, Moz displays your website’s spam score, which indicates whether the links are spam or not. Avoid using links from spammy sites because these can harm your SEO efforts. The quality of your inbound links is the most important factor for localized organic ranking, as well as internal links.

Using BrightLocal
Using BrightLocal for local SEO is a powerful strategy for improving your brand’s visibility and generating new leads. This platform combines a comprehensive online reputation management solution and local listing services to enhance your business’s visibility in local searches. Users can track hundreds of keywords, including mobile and organic rankings, reputation trends across multiple locations, and online reviews on 35+ sites. BrightLocal also guides users through the review process, and helps them reply to reviews on Google.

The BrightLocal feedback funnel helps you track the number of reviewers who have left feedback for your business on the different review sites. It also gives you an overview of the citation matrix so that you can prioritize your Local SEO strategies based on the results. Additionally, BrightLocal offers a LeadGen widget so that you can create a custom local SEO audit. It also lets you track citations and identify inconsistent NAP, which can lead to poor local search rankings.

Another useful tool is Sterling Sky. With this tool, you can filter out brand names for the keywords that are driving clicks. This tool is particularly useful for monitoring the competition on BrightLocal. If you use this tool for local SEO, you can monitor your competitors’ keywords, backlinks, and review profiles. This feature can help you spot a local business’s competitors and react to changes in search algorithms.

The BrightLocal business plan costs $49 per month. It is ideal for small and medium-sized business owners managing up to six locations. Other benefits of this plan include email and API access, Whitelabel reports, and social media integration. Furthermore, it includes 100 local search reports, 2000 local search credits, social media integration, and Google mobile rank tracking. The business plan also comes with other features, such as competitor tracking, showcases, and showcase reviews.

Another local SEO tool is BrightLocal. For example, the Japanese tutoring company Kumon benefited from BrightLocal’s local SEO services. Their online presence had been plagued by poor online citations. Some of these pointed to the wrong branch of the company. Instead of wasting resources and time on manually updating listings on each of these directories, BrightLocal helped them develop a local search strategy.

A Comprehensive Guide to Local SEO in 2022

A Comprehensive Guide to Local SEO in the year 2022 is an excellent resource for anyone who is looking to increase their presence in local searches. Local SEO involves marketing your business website to appear in a particular geographic region. While it can lead to increased sales, it is important to understand how to do it properly. By following these steps, you’ll be well on your way to success. This article will take you through the process from keyword research to On-page optimization to Citations.

Local pack is a set of 3 local business results with the map

The Local 3-Pack is an SERP feature that displays physical places that match a search query. The map provides easy access to local businesses, and a 3-point list of their contact information is also displayed. The Local 3-Pack replaces the old 7-Pack, which showed seven places based on relevance. The map is helpful for mobile users to find businesses, and it also makes it easier for Digital Marketers to verify client information.

The benefits of the Local Pack are clear. The ability to be found by local searchers can increase foot traffic and generate new revenue. Google says that 78% of mobile searchers visit a local business within a day of their search. Moreover, the map can help attract customers from other search engines. While most searchers don’t click through the first three organic results, local businesses tend to be chosen more often. According to Google, three out of four people who make a local search visit a local business within a day of making a purchase.

The Local Pack is a set of three local business results that appear on Google when people perform a local search. While organic results are derived from Google’s index of websites, Local Pack listings come directly from Google’s directory of business listings. The Local Pack includes a map of the area in which the searcher has entered their search. If a business has more than one listing, the user can click “More Places” to see a full list of businesses nearby.

Keyword research

Creating a local search engine optimization strategy can boost your business’ online presence and bring you more local business. Google, for example, has 87% of the search market, and most people are searching for local businesses using Google. Hence, a comprehensive local SEO strategy can help your business to appear higher in the SERPs. Keyword research is one of the most important aspects of local SEO, and it can be done using Google’s keyword planner.

There are a few basic tips you can use to improve your local SEO. One important thing is to ensure that you are using Schema markup, especially in the review section of your website. These tags will help you make the results more visually appealing. Moreover, benefit-driven statements should be longer than the limit set by Google, as they will create an open loop for your website. Another important part of local SEO is NAP citations, which are similar to backlinks but are harder to build.

The most important aspect of local SEO is keyword research. This process will help you identify the ‘sweet spot’ of keywords that will help you rank higher in local searches. You should also optimize the page title and meta description to include multiple keywords that are relevant to your services. This will increase the organic click through rate. You can also use meta descriptions that include your location. If you are not familiar with how to optimize your meta descriptions, check out this guide.

On-page optimization

While many businesses think about their Google Business Profile, local citations and backlinks, on-page optimization is also a very important factor in local rankings. It helps your business appear higher in both organic and MapPack results. NAP, or Name, Address, and Phone Number, is crucial and can make or break your local SEO strategy. To make sure it is correctly formatted and optimized, follow the steps below:

Rankwatch is a tool for local SEO audits that’s incredibly useful and highly accurate. Its data is so accurate that several SEO experts use it as the basis for their own research. With free local SEO tools available on Rankwatch, you can start optimizing your website. Relevancy, prominence and proximity are all important factors in getting higher local rankings. You can also make use of technical SEO tips to get your desired rankings.

While most local searches have a strong commercial intent, this doesn’t mean you shouldn’t target these users. Using your keyword in your URL, title tag, and other traditional on-page SEO stuff is still essential for local SEO success.


Citations are web references to businesses. These include business addresses and phone numbers. These citations help Google determine the quality of local SEO results. In addition to helping Google determine the credibility of a business, they also provide important links to the website. If your website does not have enough citations, it may be detrimental to your ranking. Citations are also crucial for increasing user engagement. Listed below are some tips to boost your business’s visibility and local SEO in 2022.

Create quality, relevant citations. These can generate a great deal of sales and leads. Building quality citations requires time and effort. There are specialized tools for building citations, but the process is not as straightforward as it seems. Make sure to use relevant data and backlinks from reliable sites and data aggregators. Once your business is listed on these sites, make sure you keep your listing updated to reflect new information.

Improve your business’ local SEO by listing your business on online directories. Citations include a website link, business description, and photos. The quality of citations is a matter of debate, but a survey of local SEO experts by BrightLocal in 2016 found that citation accuracy is a high priority. However, if you’re concerned about duplicate listings, make sure to update your listing with accurate information.


The first rule of local SEO is to provide relevant content for local communities. Whether that’s a community-based website or a community-based social network, local groups will almost always be looking for gathering points. By offering your business location as one of these points, you’ll be building a solid backlink, as well as generating social mentions and traffic. Aside from providing relevant content, giving interviews and doing other local PR efforts can help you increase your local SEO presence.

In addition, your local content should be optimized for local search engines. This means that you should learn about local keywords and how Google ranks local search results. Local SEO begins with understanding how local audiences use search engines. Specifically, local SEO should be geared toward helping local businesses gain exposure in the search engines. By following the rules set forth by Google, you’ll have an edge over your competition in local searches. For example, if a person searches for “local pizza in Bay Area,” that will help local businesses be found.

As local search continues to play an increasingly important role in determining search results, it’s important to optimize your business’s content for local search. One way to do this is to focus on consistency across all your marketing efforts. Ensure that your business name, address, and phone number are consistent on all your online properties. It’s also important to check the accuracy of your listings on local business directories. In addition to consistency, your content should be optimized for local search by targeting quality websites that will increase your site’s organic visibility.

Schema mark up

If you want your local SEO efforts to get a boost, you should start using Schema mark up. This new feature from Google helps search engines understand your content better and display it more accurately for local prospects. Besides helping your website display better on SERPs, it helps you appear in Google’s knowledge graph and local three-pack. In the past, this was an extremely valuable listing that was visible for local prospects to click on.

If you’re a website owner, applying schema markup to your website is easy and simple. If you’re not a developer, you can use the Structured Data Markup Helper provided by Google. You can follow the instructions provided by the tool, or go straight to Search Engine Land for a full guide. Once you’ve learned about Schema markup, you’ll be well on your way to local SEO success in the years ahead.

Another important benefit of using schema mark up is that it will help search engines understand your content and display it more accurately and relevantly to the user’s search query. Some websites have reported an increase of four positions on SERPs compared to those that do not use it. With quality Schema markup, you’ll have a better chance of boosting your local SEO rankings. By using it, you can include information like your logo, opening hours, social media accounts, and more. This will help search engines understand the nature of your business and help them tailor their results.


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