What is Keyword and Why is it Important in SEO?


What is Keyword?

When we search by writing a word or phrase related to that information in any search engine to find our information, then it is called a keyword. It can be short or it can belong.

You are reading this post it means you have used keywords. how?

Let me tell you how to read this post of yours means that you want to know about keywords. And that’s why you have searched in Google. “What is the keyword?

Yes, you got it right, the sentence or phrase you search in the search engine Google Bing or Yandex to get information is called a keyword. In blogging and so language, all those words, sentences, or phrases that we search in Google to get information from the Internet, are keywords.

Keyword Definition

A keyword is a specific word or sentence that is the main and focused word of the entire web page that describes the content written in the entire webpage.

In a way, keywords are a short form of the entire content. It is the source of necessary information regarding the web page and on the basis of which the search engine finds and matches the answer to the query searched by the user.

Let us understand this with another example. Suppose you do not know anything about SEO training in Delhi and you want to get information about it. So now you open Google and what will you type in it?

“What is SEO”

Yes, you will search exactly similar phrases in Google. Now in the result page that will come, then in all the results that are ranking on the 1st page, this phrase has been used as “keyword” in all of them.

  • These phrases have been targeted to write SEO friendly to all the posts ranking in the search engine result page.
  • This targeted sentence or phrase is called the target keyword. Now you must have understood a little that what is this.
  • While searching in Google, automatic more sentence queries come in the form which is searched regularly.
  • All these suggested sentences on the same topic are also keywords. The word or phrase is used to search for any kind of information in the search engine. use for.
  • But this question must be coming to your mind that why is it necessary for this post or content? To understand this question, let us go ahead and discuss it in detail.

If you want to make a career in blogging then it is very important to have knowledge about it. To write an article, using keywords is important for search engine optimization. This is a very important factor to increase traffic in a blog or website and rank the post.

Why keywords are important for SEO?

Whenever a blogger publishes by writing a post or content, he wants his post to be at least in the top 5 in SERP. Now tell me, how will Google know what your post is about?

The answer is “Keyword”.

So how does Google or any search engine know what is the keyword of the post or content? To tell the search engine the target keyword, you have to use it very well in your post.

Phrase This word tells the search engine what the post or article you have written is about. For this, the search engine analyzes your post completely. He checks on which topic your post is. And because of this, the search engines know what the topic of the post is.

Having perfect SEO, Google fixes the ranking of the search engine of a post. To do SEO perfectly in your post, a sentence or phrase is targeted, the same target keyword is.

Using this is a part of search engine optimization. Although Search Engine Optimization is a very big field without it SEO is like “Body” without “heart”. I have given you an example here so that you can easily understand why it is important for SEO.

Importance of keywords

Here you just assume that “Heart” is a “Keyword” in the human body and “Body” means the whole body is “SEO”.

The heart circulates blood everywhere in our body, that is, the work of the heart is to flow blood throughout the body. Focus words are also used everywhere. If there is no heart then the body will stop functioning. Similarly, if the keyword is not used, then the post content is also meaningless.

Which position comes in the SERP (Search Engine result page) of the post depends on how you optimize SEO perfectly by using the keywords correctly. Now you must have understood the importance of this very well. So let us now know what are the types of keywords used for search engine optimization.

What are the types of keywords?

To perfectly SEO the article or post, it is very important to use the keywords correctly in it. But before that, it is also important to know which phrase or words to use when and how. For this, it will also have to be explained how many types they are. So let’s know the types of keywords

Generic Keyword:

Generally, when we use a single term or 1-2 words as a keyword, it is called a generic keyword. Generic type meaning is not complete. It is not known exactly who has information regarding whom. So let us understand it better with an example.

Generic words example:




“Digital Marketing”


Such words are generic. They basically represent the whole group, while there are many categories inside them. If the user needs information

If he searches only “shoes” in Google for “Men’s sports shoes”, then he will not be able to get the result as per his wish. By the way, the search volume of generic phrases and terms is very high and the competition is also low. But still, it is very difficult to rank with such keywords.

Informative keyword:

Such a word is basically a question in itself which we call an informative keyword. Users use this to get a direct answer to their questions. Let us understand the Informative type through an example.

“Shoes Meaning”

“What is blogging”

“digital marketing means”

Google has launched “Snippet” only to show the search result of this type of phrase. Whenever a user searches in Google by entering a word or sentence as an informative phrase, “Snippet” shows the direct answer in the search result itself.

Sometimes it also works in different types of informative phrases. In this, the title answer from the content and the URL of the webpage are also shown.

Short tail keyword:

When it is made a little longer by adding some more words to the generic word, then it is called a short tail keyword. The short tail is slightly more meaningful than generic. This gives some information about what the user wants to know.

Let us see some examples to understand this.

  • Generic – Shoes
  • Short tail – Shoes for men
  • Generic – Digital marketing
  • Short tail – Digital marketing training
  • Generic – SEO
  • Short tail – SEO course

I have given examples of both generic and short tail above so that it will be easy for you to understand what is the difference between these two. And you must have understood why it is so difficult to rank with Generic.

Long tail Keyword:

When a long sentence is made by combining 3-4 words or more words, then it is called “Long tail keyword”. If the competition is high, then the target audience can be reached by categorizing. Longtails are the most effective as compared to all other types. The longer it is, the better the result will be. Examples of long-tail:

  • “Green color sportsmen shoes”
  • “How to earn money from blogging”
  • Digital marketing course in Delhi
  • These are all Long Tail Phrases. They can be even longer.

Now you have understood how many types of keywords are there. These are traditional types but nowadays Google likes long-tail words very much. Apart from this, there is also a type of phrase or word which search engines like very much. It is an LSI phrase or word.

 What is LSI Keyword? Let me tell you this very well.

What is LSI Keyword?

 The full form of LSI is (Latent Semantic Indexing). Find whether the keywords and content are matching or not. Apart from this, it checks the relationship by matching other phrases or sentences related to the content.

How does LSI work?

what is lsi keywords

So now let me tell you how LSI works. For this, first, you should know from where we can get LSI. When the user searches in the search engine by entering a word or sentence, we see some sentences at the bottom of the search result page related to the same word or sentence. These are LSI. You can understand by looking at the example of LSI here.

So friends, now you must have understood LSI very well. The search engine considers your content best only when you use such LSI keywords in your content. With this, the density of all your content will be good and at the same time, it will look meaningful and will also be search engine friendly.

You must use it by selecting 1-2 good LSI phrases from Google search result-related words. Your post will rank easily.

How do you use keywords in content?

Not everyone knows how to use it properly inside the post because it is a kind of art that is not for everyone. Whoever has this art, his posts always rank in the top 5 in Google. You will also learn this on the basis of experience, but follow the given methods for that.

Write in the title.

  • Keep this title of permalink.
  • Do it in the meta description.
  • Keep the density good in your first paragraph.
  • Use it in the Image Alt tag as well.
  • Add to Heading and Subheading i.e. H2 and H3.

Use the keywords well in all the above places. Keep the density according to the limit and SEO. Using too much can cause the problem of “Keyword Stuffing”. If you do not know what the keyword Density is, then let’s know it too.

If you want to get more information about SEO, then for this we have written SEO tips post, which you can learn a lot by reading.

What is Keyword Density?

Where and how many times the keyword was used in the whole article, is called Keyword Density. In every 100 words, it is seen how many times the word is used. If a phrase is used 2 times in 100 words then it will be called Density 2%. If the article is 1000 words then and the density is 2% it means that the word is written 20 times in it.

It is very important to keep the density under full control. Because if the density is high, there will be an issue of Keyword Stuffing and due to this, instead of ranking the post, it will not be visible even far and wide in the search result.

When search engine boats crawl a post, they check Density. If the density is good then the post will rank and even if the density is too low or too high, it will not rank.


Density should be kept between 1.5 – 2.5%. Use the focus keyword in the described way and if you use a long tail, then the post will definitely rank.

Brief idea

Hope you enjoy the post. Because you have understood here today that what is the meaning of the keyword, if you like it, then tell by commenting and if there is some doubt, you can also ask by commenting on articlestheme.com

This post is very important from a blogging point of view. Its knowledge is needed by every blogger to move forward in his blogging career. Now you must have understood very well what the keyword is.

Apart from this, we also learned what is the definition of the keyword. At the same time, you have also understood why it is important and how many types it is. How to use it inside the post so that the post is easily ranked in the Google search engine.

To move forward with this blog, share the post with your friends and subscribe to get notifications of new posts from this blog in an email. Support this blog in moving forward and keep visiting for new knowledge.


Please enter your comment!
Please enter your name here