Walmart SEO – A definitive guide for 2022

Walmart SEO - A definitive guide

The process of optimizing the listed products as per Walmart search engine algorithms is what we call Walmart SEO. Walmart SEO principles involve a complex set of algorithms (that have not been divulged yet)  that determines the rankings of a product in search results. It is always recommended to choose Walmart Product listing services in order to cater to the right Walmart SEO practices.


How important is Walmart SEO?

The truth about the Walmart algorithm is that it is still a closely guarded secret. However, there are a lot of experts in this field who have successfully reverse-engineered the Walmart algorithm. The end result of all their studies is what is summed up in this blog. Right from optimizing product descriptions to  choosing the right images, there are multiple factors that affect your rankings.


Reasons why you should outsource your Walmart product listing services

It is always advisable to go for the experts when it comes to optimization of listings on Walmart. Here are 5 reasons why you should outsource your Walmart SEO:


The training and expertise required

This involves not just knowing Walmart SEO rules but also having considerable experience in this field, as well as the time and patience to implement all the required changes as per the Walmart SEO rules.


Outsourcing lets you concentrate on other aspects of your business:

When you outsource your Walmart SEO, you are outsourcing the task that requires a lot of time and effort to another expert. This enables you to focus more on your other operations.


Increase in sales

This is a direct result of the optimized listings. When your product is well-optimized for Walmart searches, you will be able to generate more sales – not just within that particular category but also for other competitive niches as well.


The ability to cater to several different markets

When you outsource your services, the expertise that the outsourcing agency possesses along with contacts will help improve your product sales all over the world.


Analytical data

The experts provide you with a plethora of analytical and tracking data that enables you to make better business decisions based on facts and not assumptions.

The Walmart SEO Guide – How to rank your products

Choose right category and attributes

Every product requires the right category and subcategory in order to get displayed under the right search results. Mapping into the right category not only provides better organization of products but also makes the product search process much easier as compared to the default search widget.

Walmart has an advantage of not requiring any major attributes for each product category,  unlike Google. However, you need to map the right attributes for each product category depending on the type of product you are selling. While following the right mapping process, make sure that the product that you sell gets attributed based on color, size, material, and all other traits. If you think you can’t do it on your own, it is recommended to choose the right Walmart product listing services for the rescue.


Choose the Right Product Name

The strict product naming standards that Walmart follows clearly hints at the fact that the editors out there won’t accept anything beyond the normal protocols. The first thing that you need to make sure is that there are no promotional phrases in your product name. Additionally, there should not be any outside reference and you cannot talk about any other product apart from this.

The ideal limit is around 50-70 characters, however, it is recommended that you keep it anything below 50. Short and crisp. Make sure that the most important details are in the beginning itself. The other thing that you need to keep note of is differentiating product names from attributes. Such as, there should be a clear differentiation between attributes (like color, model number) and it should not be mentioned in the product name.


Add correct images

Walmart SEO experts recommend adding 4 product images. However, there is no fixed number of images that you need to add for your product. The more the better, considering the fact that it will increase the visibility of your products across different platforms. Most experts recommend using high quality generic images rather than the ones taken from the manufacturer itself.

Make sure to click your product images from multiple angles so that when your customers click on your product page they can see each and every detail of the product out there. Hiring a professional product photographer is recommended here and note that a minimum of 4 images are there for each product. According to experts, Walmart ads perform better with products that contain four or more images, hence the recommendation stands.

Expert help is extremely important here. Choosing the right product image optimization services can come to the rescue.


Use Keywords Naturally

It is seen that when you use long description keywords, then Walmart algorithm actually works in your favour. This will not only improve your product visibility but also helps in indexing the product. However, it is important to note that there should not be any keyword stuffing taking place here. Experts do a better job at this and Walmart product listing services seem to be the perfect rescue plan here.

Search engines usually don’t like to rank pages that don’t have keywords in all the important places.. Additionally, you need to make sure that you are not repeating the keywords all over again. It might also cause major readability issues, something that can cause you to degrade your search rankings.


Price your products correctly

If we ask you what is the main purpose of an eCommerce store, one of the answers should be to provide products at the best possible pricing. With competition being fierce,  you need to make sure that your product pricing is competitive enough. Keep an eye on the market rates, ensure that you are not overpricing or overstocking the product. Also, keeping a track of your competitor’s prices will help you price your products accordingly and see that they get an upper hand in the market.

Learn to analyze shopper attributes as well. You need to make sure that you are up-to-date with the latest market trends and customer preferences. This will help you analyze what is selling and what is not. This will also give you a clue on the ideal price points of your products and help you connect with your customers better.

Aim for the perfect product description

When it comes to Walmart SEO, product description is one of the most important factors. It is recommended that you keep your product descriptions clean and crisp. Keeping it short and precise will help you in a lot of ways.

Adding the right product attributes is very important. Make sure to add the product name at least once in the description and avoid repeating it.


Activate 2-Day Shipping

Walmart is the direct competitor to Amazon and no surprise, it now has a 2 day shipping policy as well. The well spread distribution network just adds to the already existing feature. When you offer this type of shipping, you always have an upper hand when it comes to buyer preference. Higher preferences might just lead to buyers actually preferring your product over someone else’s.

Now there are multiple fulfillment plans that you can let your products be a part of. Self-fulfilled, Walmart Fulfillment Service, and Third Party Fulfillment. Each has its own set of rules that you need to adhere to.


Improve your seller status

There is a seller status on Walmart called Pro Seller Status. If you get the pro seller badge, you are definitely more trustworthy than the other sellers out there.  Additionally, it will be easy for you to make better sales compared to your competitors due to the element of trust in the game.

Getting a pro-seller badge is no joke. You need to work a lot harder than you can imagine. Be it a low cancellation rate, low ODR, and a no-questions-asked return policy,  you need to make sure that you are up-to-date with the latest policies and rules.


Make sure that your products are in stock

Out of stock products are something that you really don’t want to happen. You need to make sure that your stock is updated on the website. Walmart has a customer first policy hence it makes sure that whatever product it shows, there is always a good positive experience when it comes to the customers’ side. When your product is out-of-stock it might lead to a bad customer experience, thus disappointing them for a while.

Rest assured, the Walmart algorithm would not prefer to show products that are out of stock. Choosing the right products with minimal stockouts and high availability is something that you always need to be cautious about.

Have better inventory management

Learn to use a multichannel system that combines all your sales, warehouses, and fulfillment partners. Having such a system in place will make sure that you update your products everywhere. It will remove all the effort that you need to put in for manually updating your inventory on different websites.

When you do this, it will reflect directly on Walmart as well. Your inventory management will be handled by professionals and your products are likely to get more exposure than otherwise. Your product tracking abilities will also improve.


With the help of these tips and tricks, you’ll be able to increase your sales quickly and climb Walmart rankings. Keep in mind that the steps involved might be a bit challenging at the very beginning but if you know how to implement it, it can be quite easy in the long run. Choose the right Walmart product listing services to help you get started.

A better option would be to outsource it to experts. This is exactly where SAMM Data Services come to play. To outsource your Walmart product listing services or your product image optimization services, connect at [email protected] to know more.

Know more:- How To Build And Maintain eCommerce Website


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