SEO – Search Engine Optimization
Whether you’re just starting out in the blog game or writing entries for a while, you know how challenging it is to get your site to the top of Google’s search rankings. However, with some good blog SEO tips and a little persistence, you can get a head start on your competitors.
While the exact algorithm for search ranking is not fully known, we know that there are a lot of blog SEO tips you use, all of which can add a higher rank and more visitors.
1. Content is King
It seems obvious, but writing great blog posts is a must these days. It is becoming more and more difficult to rank in Google using only short (<500 words) Me-to articles derived from ideas already shared by other blogs in your place.
Compelling, well-written, and well-researched blog posts that are useful and relevant to your audience will keep your visitors coming back for more. Think of original, reliable content that really helps your reader.
If you become a well-known resource in your niche, links and ranks will come naturally.
Here are the most important things to remember when it comes to content:
Post relevant, interesting content
Obviously, right? People will come to your blog only when you are saying something worth reading.
But what is interesting content? And how do you ensure that you are regularly coming up with new ideas?
Here you can turn to some juicy content ideas:
First, the most obvious. There is a lot of inspiration on the web.
But what is the best way to find it?
For example, we would recommend starting with a comprehensive search like ‘SEO’.
Type it into google.
Which keywords do you see?
Re-type the keywords you get from SEO in the search bar: Which sub-genre do you get from this?
In other words, use the web as your brainstorming tool; Your spider diagram.
Keep repeating this process. You’ll end up with sub-sub-sub-niche topics that are a lot more specialized than ‘SEO’.
You can use the niche sub-keyword ending as a starting point for your new article.
Look at your competitors’ blogs and social media: Have they covered a topic that you haven’t tried yet? Maybe they haven’t gone into enough details? What content are they sharing?
Remember, just because a topic has been written before, does not mean that you cannot write about it.
Just make sure you bring your own style, temperament and tips to the table.
You can also use tools like Buzzsumo to search and sort your contestant’s posts. They rank each contestant’s post based on social media popularity — so you can see what kind of content is breaking it.
What’s going on?
Check the news. Check your social media feeds. What’s hot right now?
Can you write something in response/discussion on that trending topic?
This not only gives you inspiration for a new post idea, but you also have the ability to use the large traffic generated by the promotion.
Game of Thrones is a perfect example of this. How many news sites and magazines wrote a post about season 7?
Even though their blog was clearly not about GoT (or TV, even), they joined the conversation — and garnered thousands of views in the process.
1. Make Keywords Count
You need to use relevant keywords in your content if you want to rank highly in Google searches.
What are keywords?
Keywords are the single words, terms or phrases that users type into search engines.
For example, if you wanted to know about what you’re reading right now, you’d probably type into Google: ‘what are keywords?’
When you start typing, Google starts to give you suggestions based on popular searches.
As a blogger, you want all the keywords on your site to be relevant to what people are looking for so that your content appears.
This includes knowing your audience (what language they use to type in what they are looking for) and which keywords in particular see a high flow of traffic.
2. Enter keywords in the URL of your post
When writing a new post, set the URL for the article to contain your main keyword.
If you have the Yoast plugin installed on your WordPress theme, it will prompt you anyway.
Also, try to keep the entire URL string as short as possible – this suggests high relevance.
3. Add Images to Your Content
A post without images is like a pub without beer; Paneer Pizza; Holiday without your best friend.
you get the picture. This is quite important.
There are two major benefits to having high-quality images in your content:
Makes your text easier to read
Having an image in your post brings life to your text.
Choose high-quality, panoramic images that truly complement what you are trying to describe through your writing.
Seo brownie point
If you have done it right, your image can be another tool to get people to your site.
Users who search for a relevant image on Google will have the opportunity to search for your original image.
From there, they will not only be able to link to your website, but they can also use your branded image on their blog.
To ensure that your image appears in relevant searches, make sure that you:
- Where possible, add an alt tag to your image, including your chosen keywords.
- Do not save your image under the file name 0001.jpg. Instead, save it under a relevant name and add your keyword.
If you’re not a photographer, don’t worry. There are lots of free image sources out there.
The main thing to remember is that images both improve your reader’s experience and attract more traffic – so it’s a no-brainer.
4. Include your keyword in the title tag
Web users may not see the browser title of the page as much as they actually see the page, but for SEO purposes, keywords in the title tag are important.
For WordPress users, this will be under the ‘SEO Title’.
If possible, try and insert the keyword in the beginning as well. By doing this it seems more relevant to the search spider.
4. Add unique content to category pages
Again, content is king.
Custom content on specific category pages of your blog can help increase your ranking.
Especially if you put blog posts in more than one category.
Having a unique copy on each category page will help the category page not become spammy.
5. Link to high-quality sites
I know what you are thinking: Why should I encourage my reader to leave my site?
Whereas websites used to be about stickiness and not leave the visitor, we now know that linking to reputable and relevant sites can actually help your blog to show up higher in rankings.
This means linking to other companies or tools if you have mentioned them in posts, or even other blogs that provide useful information on the same topic — as we have done throughout this article.
Some authors have compared this to paying your dues.
6. Make sharing your content easy
If other sites and social media accounts link to your blog, it will not only attract more visitors to your site but will also boost your ranking.
Make it easy for others to link by including buttons for Facebook, Twitter, Pinterest, Reddit and Google+ users.
WordPress plugins such as simple share buttons or SumoMe.com all-in-one service can help a lot.
7. Use Webmaster Tools
Both Google and Bing provide an incredibly helpful package of tools to help you know your blog’s keyword rank, see who is linking to you, and more.
Depending on the data you receive, you can reevaluate your blog and adjust as necessary.
For example, you can see the CTR (click-through rate) for a particular keyword and compare the contents of more successful pages to those with lower CTR.
See Google’s own resources page to get started.
8. Write a good meta description
Okay, this may or may not be directly related to SEO.
However, if your page rises high in the rankings because you’ve used the other nine techniques mentioned here, then a good meta description (the text snippet of your content) means the difference between when a user decides to click or pass. It is possible.
The free WordPress plugin SEO by Yoast provides an easy way to edit the meta description of your post.
Good SEO practices are absolutely essential to make your blog rank higher. It will take time for you to gain the knowledge and skills to make a difference in your ranking (the best SEO course in Chandigarh can help), but gradually you will get there and all the extra learning will give you an edge over your competitors. . However, it is important to remember that your rank will not rise overnight.
You need to give it a little time, and soon you should start seeing results.