Top Seven Tips for Successful Cross-Platform Mobile App Development


Cross-platform mobile apps are very popular with both Android and iOS users, but they remain an aspiration for developers. According to our development expert’s, This article provides useful advice to improve your app user experience on both platforms.

1) Designing the layout

The UX (user experience) is the most important aspect when designing a cross-platform app. The second thing you have to do after creating a design is to optimize it so it looks good across multiple devices. Let’s say you want a button placed in a certain spot on a screen of your iPhone app. But this spot doesn’t work on the same page in the Android version. You have to move it or get rid of it altogether if there isn’t room for it to be visible at the right place without interfering with the user’s view.

2) Using Google Cloud Messaging (GCM) to handle messages across multiple devices

GCM is a service that handles messages being sent between devices which are using your app. It lets you send push notifications straight to the device without having to manage connections on your own servers. Making it much easier and faster for users to receive updates. Analytics data shows that most apps have fewer than 5% of their users actively using them at any given time. So, GCMS can help you distinguish yourself from others by helping push out alerts immediately when something important happens in your app. Many companies use this tool in addition to Apple Push Notification Service(APNS) because it is easy yet very powerful.

3) Integrating push notifications

As mentioned above, using push can attract and engage more users. By integrating GCM into your app you can send targeted messages straight to the user’s device as soon as something happens on your server side. If we compare this process with traditional marketing methods. It is like sending a direct mail message to individual customers only when they need it rather than through mass communication. Like billboards or magazine articles. Not many users check their apps frequently or keep them on for long periods of time due to the huge number of apps available. So, sending out new updates via push messaging encourages users who aren’t actively using their devices at that moment to come back quickly. This makes it much easier for businesses to retain customers because of the convenience and value provided by the service.

4) Processing large data efficiently

The amount of data handled by apps is increasing exponentially. So, using push to send messages back and forth between devices makes it much easier to manage the large volume of information being processed. It is very difficult for apps which use sockets connections to handle. A lot of data because each device has its own unique socket connection which needs tracking separately. Push messaging reduces this problem by sending updates directly through GCM instead of handling the process yourself. This method also lets you avoid network-related latency issues that are common with other types of connections across multiple platforms. Once again, if you have both an iOS and Android app running at the same time. Push messaging will be your best choice for updating customers about important changes.

5) Providing consistent customer service

Customer service is the best strategy for gaining and retaining customers, and push can help you provide a better user experience through effective communication. Sending out notifications to customers as soon as you find an issue on your end helps them feel safe and secure about using your app instead of worrying that they might not receive useful updates regularly. The more knowledgeable users are about their apps the more likely they will be to continue using it. Making up for lost time whenever possible.

6) Understanding how each platform works

Opensource programs like Titanium let developers build cross-platform apps without having to learn Objective C or Java in depth. But understanding how each platform works at a deep level is still very important when creating custom apps. Testing your app on different devices is the only way to be sure that it will work properly. But manual testing can take up a lot of time and resources which could be better spent improving other aspects of the development process. Using notifications for bug reports or customer service requests helps you save time because your team can handle issues quickly without having bugs slipping past you.

7) Customizing the experience

Users don’t always think about this, but each platform has its own individual characteristics which makes it unique. For example, Android users might prefer receiving push notifications in real-time while iOS customers might not mind waiting a bit longer for updates as long as they are consistent with what was previously sent out. Using GCM lets you customize how messages are sent back and forth so that it automatically adjusts to each individual platform. You can check out a more detailed comparison of GCM vs HTTP here . Starting a new mobile app development project without a clear strategy from the beginning is one of the biggest mistakes. You can make because it will increase your client’s costs and slow down their time to release even further by causing communication issues. Taking advantage of push messaging for your cross-platform apps lets you avoid these problems by letting your team communicate effectively with users on both ends, which in turn improves customer satisfaction and helps build trust with loyal customers over time.


By using push to update users about important changes or current issues. You can create better apps which retain customers longer instead of losing interest like many other products on the market. Notifications also make it easier for your team to handle customer service requests and bug reports quickly. Because sending updates back and forth is much more efficient than other methods. Utilizing GCM vs HTTP makes it easy to send out information across multiple devices simultaneously without causing extra work for your app’s development team. Which helps you save time and money by making clients happier with the final product. Finally, developing a cross-platform mobile app without a clear strategy from the beginning will lead to communication problems between different teams working on the project.



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