Top Political Phone Campaign Mistakes to Avoid

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None of the other types of voter outreach can compare to the effectiveness and efficiency of a well-managed phone program. That’s why political campaigns of all sizes spend millions of dollars calling voters.

However, many campaigns make mistakes that hurt their chances of success. The political consulting firm will help you avoid these mistakes and maximize your chances of winning your election.

In this post, we will look at some of the most common political phone campaign mistakes and how you can avoid them.

Mistakes to Avoid When Running a Political Phone Campaign

 #1. Not Knowing Your Tools

A political campaign firm offers four different phone products, and they each have their own set of advantages and best applications.

Robocalls: Whether it’s for get-out-the-vote, reminding attendees of an event, or voter persuasion, there is no way to beat robocalls. A 30-second phone call to 1,000 voters costs just $13 and saves you time.

RoboSurveys: Robo Surveys is an excellent method to make a large number of calls while also collecting responses from your target audience. If you desire to enlist the help of volunteers or conduct polling, RoboSurveys are a cost-effective method to acquire the data you need.

Predictive Dialer: The Predict Dialer can help you reach out to new potential supporters more effectively. Predictive Dialer lets your callers make between 30 and 35 calls an hour rather than 10 to 12 per hour so that you can save time while increasing productivity. In addition, you won’t need to worry about exporting and importing data since VAN handles everything.

Live Calls: The newest phone product is the Live Call Tool. In VAN, you may build a script, target the universe, and then push it to one of our partner call centers. Results are provided in real-time, so you don’t have to wait until the end of the day or a call campaign is completed to get actionable data and accurate modeling.

#2. Not Having a Big Enough Market for Predictive Dialer

If the Predictive Dialer tries a call and fails to connect, it will remove that number from the queue after three hours. So if your market is too tiny, you may end up with callers waiting excessively long for those numbers to become live again.

So it is best to plan your Predictive Dialer campaign in a way that you have 100 numbers per caller per hour to avoid the wait. This will help you to hit your goals without relying on a small number of phone numbers.

#3. Not Tailoring Your Universe

When it comes to outreach, not all days and times are created equal. You need to understand when your target voters are most likely to be home to make sure your calls are being made then.

You also need to take geographic considerations into account. For example, if you know that a specific neighborhood is more likely to support your candidate, you can focus on making calls to voters in that area.

Tailoring your universe will help you make the most efficient use of your time and resources.

#4. Not Giving Phone Bankers Time to Practice 

While you and your staff may be experienced phone bankers, it’s usually a good idea to give any recruits a chance to try out the system and get comfortable before they start making calls to voters.

You can set up a practice session in which they make calls to people who are not in your universe so they can get a feel for how everything works. This will help them make more effective calls right away, which is vital to the success of your phone campaign.

#5. Not Calling Cell Phones 

With the rise of mobile phones, it’s more important than ever to make sure you’re calling cell phones and landlines.

Many people have ditched their landlines altogether, so you could be missing a large portion of your target audience if you’re not making an effort to call cell phones.

You may need to purchase a dedicated cell phone plan for your campaign to make as many calls as possible. This is an expense that many campaigns are willing to pay for since the significant return on investment. As political campaign strategies are always changing, you need to be ready to adapt to be successful.

If you’re not using new technologies, you could be missing out on vital opportunities to reach voters.

#6. Limiting Yourself to English

If you’re running a local campaign, it’s important to remember that not everyone in your community speaks English as their first language.

You might be missing a large portion of the electorate if you’re not making an effort to reach bilingual voters.

With the help of political campaign consultants, you can create multilingual scripts and target voters in different languages.

This is a perfect way to connect with new voters and reach out to a wider range of people.

#7. Not Dealing With Issues Right Away

While you may be able to ignore some problems, it’s often better to deal with them right away.

For example, if a voter calls in with a complaint, don’t wait to address it.

It could be that they were not satisfied with the information they got during their call and will be more likely to support your campaign if you can resolve that issue right away.

Read here to know some steps for creating a powerful political email list

In Conclusion

Suppose you want to run an effective political phone campaign. In that case, it’s important to avoid common mistakes like not tailoring your universe, not giving phone bankers time to practice, or not being willing to reach out to bilingual voters.

Political consulting firms can help you plan your campaign and make sure that you’re making the most of your time and resources.

With their help, you can ensure that you’re doing everything possible to reach voters and win support for your candidate.

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