The economy of the UAE is exhibiting significant growth. The growth may be due to the development of the automotive sector in the UAE. If you are willing to have a car business setup in Dubai, then this may be an attractive option for you to consider. This blog will assist you in gaining some understanding of how to run a business dealing with used cars in the UAE.
Used cars are in high demand since it is unrealistic to expect everyone to be able to afford a brand-new vehicle. This is one of the primary reasons why buying and selling used cars may be highly profitable. Those who have the financial means to acquire new automobiles are considering selling their used cars. Many people are prepared to buy them at a fair price. If you decide to buy and sell used cars in the UAE, you will make quite a profit in a relatively short amount of time.
The Roads and Transport Authority (RTA) statistics indicate that there are 540 automobiles in Dubai for every 1,000 residents. It is one of the highest in the GCC area.
Below are Some Tips to Start a Used Car Business
- Registering Your Company
Dubai is seeing a boom in the car sector. This prosperous emirate is home to a staggering number of auto-mobile-related companies. The automotive sector will attract many customers. The businesses include automobile dealerships, transport services, and repair garages. In that case, what are the prerequisites for beginning a used car business setup in Dubai?
To our great relief, not too many! In Dubai’s free zones, opening and operating a dealership of automobiles does not need to comply with any additional regulations. Performing any of these actions will help you avoid any potential complications. It is always a good idea to conduct your research or consult a business setup consultant in Dubai. This way you will not run into any difficulties down the road.
To engage in the used car business setup in Dubai, you will need first to get a commercial license. You must register with the RTA for authorization from the auto dealership. You must provide specific certificates and documentation.
- Know the Audience for the Used Car Business
Understanding the demand in the market is an essential step in the process of determining what kinds of automobiles to sell.
It would help if you did not try to sell brands in the market that are not very popular in Dubai. When looking for organizations selling old cars, we often see companies attempting to duplicate the successful inventory in their local market. If you choose to proceed this way, you will ultimately sell to a specialized market segment.
- Business Catalogue
Obtaining a business license, looking for an appropriate site for the business, and researching the requirements of the target market are the fundamental requirements of this business. In addition, you will need to create your automobile catalog to attract potential customers. Used vehicles may be readily purchased at wholesale costs if you have a dealer’s license and are qualified. Participating in auctions and buying automobiles from such auctions may be highly lucrative because you can resell the cars and make enormous earnings from selling these vehicles.
You may also go to the private auctions of automobiles to receive a wide selection of vehicles at prices far lower than what is found in the market. It is a highly profitable potential for your business. In addition to that, you will also have the opportunity to bid on your vehicles during the auction. Only vendors with valid licenses are permitted to use this facility.
- Optimize your Website for the User Experience
These days, most individuals start researching a product or service they consider purchasing online. Because of this, used car shops need to have an online presence to attract customers who prefer shopping online.
In addition to just having a website, your website must be appropriately optimized for the experience of its visitors. When optimizing your website, take into consideration the following points:
- Check to see if it is optimized for mobile use. The mobile platform is responsible for generating 52.2% of all internet traffic; hence, you should ensure that all your visitors get a satisfying experience regardless of the kind of device they use.
- Verify that it is up to date. Nowadays, nobody has the patience to wait five seconds for a web page to load.
- Optimize for SEO. Check that your website includes appropriate keywords so that it will appear in the search engine results pages (SERPs). Your website will see an increase in organic traffic if you also include high-quality content on it.
- Instead of telling your audience what to give via large blocks of text on your website, try utilizing photos and video to show them what you have to offer. Please give it a contemporary look and fill it with many different visual components. This will make your website more appealing to visit.
- Ensure that your website is helpful, user-friendly, and easily accessible. This entails perfecting the website’s structure and content and including powerful call-to-action buttons to lead users in the desired direction.
Know the Optimal Price Point
When acquiring a vehicle from a business that specializes in used cars, expatriates often choose one on the more affordable end of the spectrum.
Do not let yourself be swayed by the misconception that the path to financial success lies in selling high-end luxury products. The premium brand industry is filled with dealerships that have a long history. The purchasers are in a financial position to spend a higher price in exchange for the assurance that comes with the comprehensive warranties.
- Have the Right Sales Staff to Sell More Used Cars
Customers purchase automobiles only when they are comfortable with the sales personnel. Employ people who take pride in providing outstanding customer service so that you may stand out from your rivals. People tend to choose one dealership over another based on the customer service quality and the business sales team. Additionally, it is possible to compare costs online these days effortlessly.
Do not mistake purchasing a vehicle from a dealership that exclusively hires individuals of a single ethnicity group. Your team must consist of a wide variety of people fluent in several different languages. And who will take into account the cultural nuances of the various regions? Make sure that everyone on your team works toward the same goal of providing high-quality service to customers.
- Targeted Social Media Ads
Newspapers and other print magazines have historically been the go-to advertising medium for used vehicle lots when it comes to marketing their stock. Several of them have uploaded their inventory to the internet and marketed it on various local websites selling cars. Even if traditional methods are still effective, it is essential to differentiate yourself from the other businesses in your industry by using a wide variety of tools to entice customers who use contemporary modes of communication.
You should not depend entirely on tried-and-true strategies to build a brand for yourself in the industry. Make use of content marketing to bring attention to satisfied customers via the use of case studies. Utilize the power of targeted social media advertisements to attract new customers by hosting events in the local community. The most important thing is to avoid mindlessly imitating what other people are doing.
- Do not Limit Yourself to the UAE Market
The fact that there are seasonal differences in automobile sales within the UAE is common knowledge among those who work in the used car industry. In general, business is slowest during the summer months, when many ex-pats are out on vacation, and during the holiday season in December. What should you do when you have inventory sitting there and losing value while it is on your lot?
The solution is to sell automobiles to wholesale customers in the various regional marketplaces. South Asia and East Africa are two of the most popular places for UAE-sourced cars to be sold. Even automobile shipments to nations in the Commonwealth of Independent States (CIS) and Eastern Europe have increased recently. It takes time to create relationships in international markets; however, if one is persistent and has a solid drive to benefit from these partnerships, they may be rewarding for everyone involved.
In conclusion, opening a used vehicle dealership in Dubai may have some potential drawbacks; nevertheless, the advantages of doing so far outweigh those drawbacks. Hence, investors can open a used car business setup in Dubai.