Focus on on-page SEO
On-page optimization will continue to be one of the best ways to increase your Google rankings in 2022. It’s not difficult to do and you’ll see results fast. It refers to all elements on your website pages that can be optimized like page titles, headlines, and images. Off-page SEO, which is equally important, focuses on creating relevancy for search engines through, for instance, getting more backlinks. This is a crucial topic that we will discuss in greater detail later in this article.
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These are the best practices for on-site SEO.
- Your keywords should be at the top of your title tags
- Concentrate on long-form content creation (aim for at minimum 1,800 words).
- You should insert your keyword at least two to three times per webpage (keyword stuffing will give you the opposite result).
1 – Don’t neglect technical SEO
Technical SEO is simply the art of making sure your website is easy to index and crawl by search engines. Although content is still the king of websites, if search engines cannot find, crawl and index your pages, then all your efforts will be futile.
You will need to ensure that, for example:
- All pages on your website are protected
- Mobile optimization is a key feature of your site
- Plagiarized content and similar content are not allowed on your site’s pages.
- Pages load quickly
- All links work
2 – Security
Google prefers websites with HTTPS (shorthand for hypertext transfer protocol secured) It is basically a way to ensure that all information sent between the website’s server and the user is secure.
To authenticate your website’s identity, if you have not yet obtained HTTPS, it is a good idea to make it a priority in 2022. It shouldn’t just be about pleasing search engines but also about protecting your users. Google is not going to reward you for taking this extra step. It’s a nice gesture.
3 – Speed
Google’s algorithm uses pages that load faster to lower your bounce rate. Although many of these elements can be done by yourself, you will need to hire an SEO agency or web design agency to assist you.
Google’s PageSpeed Tools can also be helpful. It will analyse the pages you have, provide insight into your Speed Index score, and make recommendations to improve loading times.
4 – User experience (UX)
Users and search engines should find your site easily. Your pages should not only be easy to navigate but also professional-looking and appealing.
5 – Mobile optimization
All these elements are important but it is crucial that your website is mobile-friendly. Visitors shouldn’t have to zoom in or struggle to click on buttons to view content on their mobile devices. In 2022, definitely not!
Mobile devices generate more traffic than desktop. Google indexes and ranks websites primarily on mobile devices.
Although the website layout can be modified to improve the user experience on mobile, the content must be identical to the desktop site. It’s not as simple as just deleting some text. Mobile optimization, just like page speed improvements will likely require the assistance of professionals, should be left to web design agencies who focus on technical SEO.
Google’s Mobile Friendly Test Tool is another option. It is very easy to use. It only requires you to enter your URL. In less than one minute, it will highlight common issues such as text too small or too close to buttons, and content that isn’t appropriate for the screen.
6 – Don’t settle for low-quality content (ever)
Google’s algorithm plays a huge role in backlinks, which are links posted on third-party websites that link back to your site. Your main goal should be to encourage social sharing of your posts via social media. You can expect your visitors to share your content if they are regularly exposed to high-quality content.
Backlinks not only show users that they find your content valuable, but also help to show others that you are knowledgeable in your field. Google will be more likely to trust your content if it has more backlinks.
You shouldn’t create content and then wait for others to share. You should instead actively pursue the idea by reaching out to other authoritative brands and websites, asking if they are interested in publishing a guest article you have written.
You can also add backlinks to your website’s relevant content. It can also boost your domain authority score (DA) if authoritative websites link back to you website. This strategy is only possible if you produce high-quality content. You should avoid appearing too spammy. This is a trap that guest posts can fall into.
Today’s focus is on quality, relevant content and less on the number of keywords that a page contains. We mentioned earlier that you should aim for at least 1,800 words. However, posts longer than 3,000 words are better for creating hyperlinks. It’s not the keywords alone that will keep people coming back to your site, but rather the quality of your content. Writing that is relevant, engaging, and well written will be your best chance of reaching the top.
We Create Quality Content For You.
7 – Create internal links
We’ve spoken a lot about backlinks but you should also be focusing on creating internal linking. An internal link is a hyperlink linking to another page within the same domain. They help Google index your web pages by finding them.
The advantage of internal links is that they can match exactly the content. They are easy to create and don’t require you to use third-party websites. The best place to put the links is at the top of your web page. This will also improve your bounce rate, which is a better term than “improve” but we’ll get to that later.
8 – Include LSI keywords
LSI keywords, also known as latent semantic indexing, are related phrases that a search engine such as Google can use in order to gain a better understanding about a page’s contents. They are not synonyms. They are phrases and words that are closely related to your main keyword.
If your primary keyword is influencer marketing, LSI words can include words and phrases such as social media, marketing campaigns or brands, Instagram, marketers, endorsements etc. You get the idea.
While synonyms can still be used, you will need to use LSI keywords. This is because search engines have evolved over time. Google doesn’t need to see your pages as keyword dense.
It’s not enough to optimize your content only for a few keywords. Google wants to know the general topic of your page. These keywords will be used by Google to confirm that your content is relevant.
Using LSI keywords can also help to increase your topical depth, which in turn helps with relevancy. Topical depth will be more important in 2022 (hence the preference for longer-form content). Also, make sure you expand and build your content around related keywords and subtopics.
There are many free online tools that can do this research for your benefit, so there is no reason to not put in the extra effort. To identify relevant LSI keywords, you can check out tools like KeySearch or LSIGraph.
9 – “E-A-T” more
While SEO has been a key buzzword when Google rankings are discussed in detail, Google E-A–T is another acronym that could be of help to you in the new year. It stands for trust, authority, and expertise. Google considers these three factors when determining the ranking potential for your website. This is even more critical if your website focuses solely on YMYL topics, which are your money and your life. These topics typically contain content that provides financial, legal, safety or medical information.
Expertise is the ability to rely on the credibility and experience of your authors. Visitors will only find trustworthy and experienced content on your website if they are able to trust the authors. You can include brief author bios on the website to show your expertise. This is what my site has done.
The trustworthiness element has a lot in common with the other elements. Google will consider you trustworthy if you have demonstrated your ability to write on the topic you are interested in and other sources rely on you to provide that value.
Many of the strategies in this blog post will help you improve your E-A–T score. High-quality articles can be a great way to show your expertise and establish your business’ authority in your field. Site security can also help build trust.
10 – Match search intent
Are you able to identify the needs of your audience regarding the topics you are writing about? It is possible to think they are already familiar with the basics of a topic such as influencer marketing, but they may want more in-depth information or vice versa.
Google rewards websites that share the most popular search terms. What do your target audience type into Google’s search engine? Are they looking for tips and tricks for beginners, real-life examples, or how-to guides?
You can check the first page results to see if your content matches search intent. Are your articles covering this content? You can repurpose older content to better match what your target audience is searching online.
11 – Improve your bounce rate
Visitors who land on your website will be able to view one of your pages, then return to the search page within seconds. This will impact your search ranking. This is a sign that Google users aren’t impressed by your website. A lower bounce rate means that visitors actually enjoy visiting your website.
A low bounce rate is better for search rankings. It will also allow visitors to spend more time getting to know your brand, which can lead to increased sales and customer loyalty. Isn’t that your ultimate goal?
You can improve your bounce rate by making sure all important information is visible above the fold. Visitors shouldn’t have scroll down to find what they are looking for. Visitors can navigate directly to the relevant section by adding a table of contents or a summary, such as we do. To make your content more digestible, you should add visual elements such as infographics or videos. This brings us to our next SEO strategy.
12 – Incorporate video
Much has been written about keywords and content. This is often associated with written content such as white papers, blog posts, industry reports, and so on. Video content is also possible, and should be.
Today, videos are more common in search results as video carousels. Google provides more than just text results. It also offers video, images and news articles that will help you create a better user experience.
You can embed videos to your webpages. It also allows you to create your YouTube channel, where you upload the videos. It will not only attract Google’s attention, but it can keep your visitors on your website longer. This signals to search engines that your website matches their search intent.
You can include content such as facts and figures that other bloggers can use on their blogs from time to time. Many content creators link to statistics, which can help you earn valuable backlinks.
It is possible to add the information in the form an infographic. As we mentioned, infographics and visuals such as them can help lower your bounce rate. This will in turn improve Google search engine page rankings.
Regular readers of our blog will know that we love stats. Exhibit A, also shown in the screenshot below, has allowed us to build numerous backlinks and from authoritative sources.
14 – -Boost your click-through rate
While rankings are important, you should also keep an eye on organic traffic. After all, what’s the use that your target audience stumbled upon your site via an online search, but didn’t actually visit your website? This is why monitoring your click-through rate is crucial.
To improve your click-through rate, focus on your metadata like the URL and the metadata description that appears below the search result. It might sound insignificant, but if this info looks relevant and credible, your click-through rate will benefit which in return will boost your ranking too.
All things considered, shorter, yet descriptive URLs, work better. With regards to your title tags, don’t be scared to appeal to your readers’ emotions. This is one of your few chances that you get to convince users to click on your link.
15 – Create a Google My Business Profile
A Google My Business profile can help businesses get better Google rankings for local searches. A Google My Business profile allows you to control how your company appears in Google products like Search and Maps.
Double-check your business information, including contact details, hours of operation, and address. According to Google’s help pages, relevancy and prominence play a crucial role.
Google will be able to match your Google My Business profile to the correct searches if it closely matches what your target audience searches for. Google will also rank your local business if you have more Google reviews.
There are many Google My Business scheduling tools, platforms and resources that can help you in this endeavor. Loomly and ContentCal, Sendible and Social Pilot are just a few examples. They will help you with Google My Business specifically. Most of them also integrate with other social platforms.
16 – Audit your brand and content
Your ranking can also be affected by your overall branding. Your Google E-A-T score is essentially a measure of trustworthiness. Are you a recognized expert in your field? Although content quality is important, consistency in branding will make it less effective.
While a lot of attention is given to creating new content, it’s important to also audit existing content. It’s better not to keep an older post if your standards or expertise have outgrown it. Maybe your target audience has changed.
No matter what the reason, you shouldn’t be retaining content on your website because you believe that more content will make you look better. Quantity should not be the only thing in your life.