Update March 2019: Since Instagram changed their feed algorithm again in March 2018, your posting time is also more important, because blogs are now more time-consuming than in the past. To increasing your organic presence on Instagram, we recommend reading the best time to post.
Over the past few years, we have seen it rapidly decline in our organic capacity. People’s channels have developed their algorithms to make your content more visible on their platforms, our feeling stopped – only when we thought we could eventually use the algorithm for our benefit.
But organic has not been removed from the list, or removed from your content plan.
Distributed content allows you to identify your best performers, as well as your top players and your most aggressive people. When combined with cost-effective public planning, organic and paid content strengthen each other and grow together.
In this post, we will focus on Instagram and provide you with a checklist of 11 possible tips to ensure your crop grows.
(If you want to promote your Instagram link, you can read these 11 tips again.)
How to get organic reach on Instagram?
1. Set a goal for your Instagram account.
If you are a travel company using destination photography to grow followers, or fintech startups focused on marketing using your product to increase awareness, your account objectives help explain things you post and provide contact details for potential users.
Organize your goals in your business and your marketing plan. Use your resume to enter the CTA – “Download our sales guide here”, “Sign up for an early start call, great seats.”
Use relevant hashtags for your content to draw attention to your account. Keep a list of hashtags that work for you so you can copy and paste to save time and find new hashtags that can expand to your audience. We’ll talk more about setting up your hashtag plan here.
Keep in mind that the right number of hashtags will generate better results for your business. For instance, if you are promoting a different product like an automatic sliding door, you need to use hashtags like #door, #homerenovation, #automatic #homedecor, and much more.
3. Consistency in posting is a must.
The algorithm works for your approval if you publish high quality content that receives constant input. Find the best time for your post, and then create an order. If you have an Instagram business account, use Insights to check out useful Instagram reviews, learn more about your followers, and see when they are active.
If you have an Instagram business account, use Insights to check out useful Instagram reviews, learn more about your followers, and see when they are active.
4. Mix it.
Go back and view your content. Depending on your company and your audience, you should have a good mix of photos and videos to apply the algorithm. Video attracts viewers, but they also keep viewers on the platform, which is the purpose of the channel. If you are emphasizing the human side of your company, post a good photo of nice and eye-catching people to show accuracy.
5. Build trust with followers through UGC.
Add content from the user to promote other networks and trigger conversations. We know that customers trust other customers. Content-generated content that influences your brand positively builds trust and motivates people to join your brand and share their story.
6. Use Instagram stories.
Take part in this fascinating process that is both creative and fun. Stories can help expand your reach by allowing you to tag other accounts in Stories to take advantage of their network. You can also use hashtags in your report to encourage people to find and connect to your account. Remember that more than 70% of Instagram users follow a minimum of one business, so the network in this system is a channel you can not ignore.
In January 2019, Instagram News reached 500 million active users every day.
7. Appreciate engagement whenever you notice.
Respond immediately to engagement, showing your audience that you are encouraged and appreciative of their feedback. Do not like to talk, talk to your audience, join them, and thank them for taking the time to comment.
8. Learn and acknowledge back.
Do some research and find accounts that fit yours, or find company-related ones. As their content began to converse. Remember, their followers will also see your statement and can click back on your account. Give a good review. Do not be afraid to use emoji if it is appropriate. We are discussing more about the use of emoji in marketing here.
9. Learn from top influencers.
As you consider the effectiveness of Instagram in content performance, keep in mind the content process for optimal reach. Test each part of this content by repeating hashtags, visual effects, duplication types, and more to help you plan for future content.
10. Tag a friend.
Create engaging content that invites your audience to engage with friends and engage. It’s a simple plan, but once you get started with good, consistent content, your audience can back up your account on their own network and quickly spread the following and potential action.
11. Go for live videos
Live videos are provided at the top of the list, keeping you well in front of your audience. The live video format on Instagram allows followers to access your account while posting, but you can also interact with your audience. It is a great ad for a fun level as well as personalized login with your followers.
Look at the many faces of Instagram That Are Irresistible
The social network is competing for our attention. As social media marketers, we will continue to develop strategies to place our content in front of a large and relevant audience, priced or not. Luckily, Instagram offers us a wide variety of services, and it can be fun to be an experienced Instagram user do not like to talk, talk to your audience, join them, and thank them for taking the time to comment.
Depending on your company and your audience, you should have a good mix of photos and videos to apply the algorithm.