The value of eCommerce web design today

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eCommerce web design
eCommerce web design

A good quality of your website says lots of you and your business. Attractive web design has all the time played an important role in getting people to your website and getting more sales in place for you and your business. Compare the price and quality of eCommerce website design. See what different agencies and providers are able to offer you and your business. Feel free in any case to have a good shop around. Your eCommerce website design should demonstrate the value of your products, while also enabling your visitors to take action. Your website should also use the very best design and development practices. This is in terms of how it will be able to work for you.

The overall UX is key in any case

UX Web Design is becoming the main factor when designing a website. It is something we have discussed in our previous blogs about user experience. It is important to make sure a website is user friendly. This is to allow for a fluid journey from start to finish. The last thing you want is for a customer to go on your website unsure. For example, not knowing where they are going and have to search for it. Make sure everything is easy to find and it is in a way that it flows. This includes simple navigation, CTAs that show where a customer can go next, clear links for information pages such as FAQs and the contact page.

Being mobile friendly is important, so a responsive website is another point to consider when thinking about UX and eCommerce web design. You need to make sure that when your website is seen on mobile and tablet devices, it looks good. Remember the website will be seen on a smaller screen. So include large CTAs that are easy to click, clear and concise writing. You also need a condensed menu to save space. This is such as using a burger menu and icons for cart and account pages.

Since 2018 it has been more key than ever before to be mobile-friendly

In 2018, when Google finally decided to use the Mobile First Index after a year and a half of testing, it meant a true revolution for companies. From this moment on, Google was going to base its search results solely on the information it found on the mobile versions of websites. This new indexing method meant companies had to remodel the design and development of their web portals to adapt to not only the algorithm change from Google, but also to the new consumption habits of users.

The are some main fundamentals you need to be fully aware of when it comes to web development

Google helps web developers through the Google Search Console tool, from which it filters warnings and advice about how to improve the web design in a way that guarantees a good positioning. To push businesses to the Mobile Friendly philosophy, Google has modified the Search Console panel so that it can control the errors from both the site and the mobile version. If you open the tool, you will find two windows in the control panel: mobile and desktop. Googlebot, the search robot that the search engine uses, has received the relevant changes in its algorithm to see websites as any device, so it not only reads the source code, but also renders the pages and queries the style sheets (CSS).

As well as UX, the website needs to also work well for SEO

The study of Google algorithm behavior (which is constantly changing, on the other hand) and the recommendations that the technological giant has launched direct us towards the option of adapting the design for all devices through web development, with custom websites that host the e-commerce sites. Here, the authority variability comes into play. Google now puts more weight on the authority of the domain. Also on the page when it comes to positioning. Also on a responsive design that facilitates the achievement of authority by bringing together all citations and external links on one page and not on two.

Some time ago, Google put page ranking aside to put more weight on variables like ‘dominion authority’ and ‘page authority’, which are connected to the reputation and citing of other pages on ours. There are different online tools and downloadable extensions for the main navigators with which you can consult the authority of your pages: SemRush is an example. Keeping this variable in mind, reviewing it, and also improving it will be useful for your e-commerce.

Growing more sales

If what we are looking for in e-commerce is getting the highest possible number of sales through generating more organic traffic with strategies of Inbound Marketing and SEO/SEM support, adopting a mobile friendly design that responds to the priorities of both Google and the users is just as important as the rest of the tasks. Web development must go hand-in-hand with design and complement it to avoid penalisation, whose result will be a loss of positioning that pushes us away from possible clients that would be interested in our product if they had found us. And we can’t let even a single opportunity escape.

This is a type of design more popular than ever before

In 2021, eCommerce is more popular than ever. Quite understandably, the global Coronavirus pandemic has played a major role in this. Even emerging nations that previously showed limited interest in online shopping have embraced eCommerce through necessity. This popularity means that competition in the realm of eCommerce is fiercer than ever, though. Online consumers are spoiled for choice when it comes to selecting where to spend their hard-earned money. This makes superior eCommerce website design a must.

As the title suggests, eCommerce website design is all about making the user experience positive for online shoppers. Consumers want to find the goods or services that interest them. Then pay and checkout for them, as quickly and efficiently as possible. High-quality eCommerce website design makes this possible. Substandard design, however, will drive consumers away – often into the waiting arms of your competitors. This, in a nutshell, is why you need to embrace eCommerce website design. If you don’t, you will lose business to a rival that does.

More or less, anyone can launch an eCommerce website now

On paper, there is nothing to stop anybody from launching a new ecommerce website. As long as you are not selling restricted goods, such as alcohol or anything that could be considered a weapon (including kitchen knives), you won’t need the trading licenses associated with brick-and-mortar shopfronts.

Overall – what you need to know

E-commerce has been manna from heaven for impulsive shoppers. Unlike a brick-and-mortar shopfront, where there is ample time to reconsider a purchase while hunting down relevant goods on a shelf, seeking a changing room to try on clothing and waiting in line to pay, a good eCommerce website allows consumers to complete a purchase in seconds. This means that you’ll need to keep the process moving at all times. No consumer wants to be left scratching their head, wondering what the next step in the sales journey should be. Keep access to a cart and checkout available at all times. Also minimise the fuss involved with paying for a purchase. The sooner a consumer can complete their business, the likelier they are to convert.

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