Dom Pérignon in one hand, fedora hat on the head, Baume & Mercier on the arms, and a stubble beard on the face. Indie developer Mojang’s “Notch” has created a game ‘Minecraft’ that competes with hundreds of billions of dollars of companies alone. The reason why indie makers who have loosened the game industry from the ground up are still indie. The full text is published from the magazine “WIRED” VOL.6, which explores “the world standard of games” under the title of “THE AGE OF GLOBAL GAMING”.
Also known as “Christ”
Markus “Notch” Personne is shaking his head while listening to “Sexy and I Know It”. Dom Pérignon in one hand and the other hand pushed up into the air. The floors of Stockholm’s nightclub, Cafe Opera, swell and dry ice blasts cover the spectators’ seats. Redfoo, a member of the popular electro-pop unit LMFAO, begins mixing fat bass tracks on stage.
After midnight on Monday, February 2012. Mojang employees celebrated two monumental projects at the club. First, it succeeded in raising a target of £ 280,000 for new game development through three charity events. The second was that Personne’s game Minecraft, which he made three years ago, sold 5 million copies.
Originally a PC download-only game, Minecraft turned a 33-year-old personne into a millionaire with total assets of £ 45 million, making him a darling of the web and gaming world. Countless users call him the nickname “Notch” (searching for Notch in the Urban Dictionary brings up the result “Alias of Christ” at the top).
Inside the cafe opera, some clubbers noticed the personne. They ask Personne for a handshake. “It feels a bit strange,” says Personne. “I think most people know me personally, but the game developer, or the” notch “on Twitter, is virtual and really Marx.”
Personne developed Minecraft one weekend in the summer of 2009 before “Notch” began wearing fedora hats. Minecraft is a little different from other games. There were no instructions, no level clearing, no pre-determined missions, no track of the story, no points to accumulate, and no goals to end the game.
When you start Minecraft, users will move through a randomly generated world eight times as large as the earth, manipulating a cubic block character.
You are completely free to do anything here. You can go on an adventure trip or build the world creatively. Any block, if it is wood, gravel, or rock, can be “processed” into tools such as swords, axes, and torches. Two buttons on the mouse enable the game operation. The first button breaks the block, and the other is for installing parts.
The only purpose is just to survive. The game becomes more difficult at night. Enemy characters such as zombies and spiders will appear immediately, and by that time you will have to find a place to evacuate and build a safe building.
Minecraft can’t be any harder. That is the biggest attraction of this game. The game gives infinite creativity and operability to the virtual world of 3D blocks. Whereas world-building games like SimCity used to rearrange pre-made structures, Minecraft lets you build whatever you want, from cathedrals to huts.
The randomly generated world expands forever, and you can even create it beautifully. Countless islands, several kilometers of rainforest, water and lava caves, and even rare metals can be created to create entirely new forms. Minecraft has no beginning and no end.
It is also possible for users to build huge monuments. From Taj Mahal to USS Enterprise (Starship’s spacecraft), and even users who have combined cubes to create giant calculators that actually display numbers have emerged. All of this can be made from randomly generated soil, stone, and wood.
Checking the YouTube video shows 45 million search results (as of June 2012), where game fans teach newcomers how to do it and show off their virtual space.
Approximately 3 million players login in a week and 240 million logins are displayed in a month. In November 2011, 4,500 Minecraft fans from 23 countries paid a $ 99- $ 139 entry fee to attend the Fun Event Minecon at the Mandalay Bay Hotel in Las Vegas. The oldest participant was 77 years old and the youngest was 4 years old.
Minecraft is the best game in the last 10 years
Game designer Peter Molyneux, who has a strong influence on the game world, interprets Minecraft as follows.
“Minecraft is the best game of the last decade. Personne has ignored the game design rules that most developers implicitly follow. Through a digital experience, Minecraft gives users the ability to imagine the entertainment that suits them. It’s a game that pulls out. In that sense, Minecraft trusts its users. It’s up to them to build and destroy any creation. It’s an experience that breaks new ground in digital entertainment. “
“Person has changed the game industry by himself,” said Ian Livingstone, founder of Games Workshop and adviser to the UK government’s video game industry. A stubborn bearded man from central Sweden has developed a game that can completely compete with billion-dollar companies such as Electronic Arts (EA) and Zinga alone.
Pelson developed his own game, anticipating that users would want something different from the mundane shooters and farm simulation games. The fansite youareminecraft.com says, “Minecraft has revealed how much creativity lurks in us.” Personne created the impetus and revolutionized the £ 40bn industry.
About 60 hours before visiting Cafe Opera, 18 Mojang employees were preparing to participate in a game jam. A game jam is a work format commonly used in the game industry, where developers create new games in a short amount of time.
Inside Mojang’s office in Stockholm, developers sit at desks littered with hardware, Minecraft merchandise, shooting toys, nerfs, and other merchandise. The game jam will start soon.
After two minutes, about 100 people will appear online as soon as they offer to buy the game, let alone complete, before planning. Personne tells his employees, “It’s clear that we have to make a game with this.” An hour later, 993 investors were raised, raising about $ 6,000.
According to the voting results, the latest game has elements such as steampunk style / ancient Egypt / real-time strategy/shooting game.
“The combination of theme settings has changed a bit,” says Personne. “But I feel like something interesting will start.”
The production team engaged in a 30-minute discussion of the concept (opinions such as “Let’s commercialize ancient Egyptian scarabs!”). The personne stands behind the room and leads the discussion. Eventually, Personne begins to say, “Let’s get started.”
Mojang does everything from game programming to networking to rendering from scratch. The developers quickly returned to their desks. Personne sits at a desk in the corner, puts on green headphones, and begins coding.
When he created Minecraft in the summer of 2009, he had to do all the work himself.
One weekend in May, we mashed up various elements of the game, such as Dwarf Fortress and Infiniminer, to create a completely unique game base and published it on the TIGSource forum for independent game players and creators.
A month later, he decided to have the user pay 10 euros to download the game. Minecraft sold about 40 bottles on the very first weekend. Gradually, users will talk about the game. There was no instruction manual for this game. You can try and error how to make a bed (cut the tree three times and prepare about three chunks of wool), but it’s faster to ask other users.
Personne then tries to launch Minecraft as an alpha version. The game itself was almost complete, but he deliberately released it unfinished. And every Friday, Personne updated the game with new content.
Sales increased each time. “I think it’s because the users have been actively discussing the game,” says Personne. He himself has always been involved in TIGSource discussions, still participates in forums with early Minecraft users, and continues to interact with users on Twitter (“Notch” has 660,000 followers) and the Tumblr page. There is.
Each player created their own world, and Personne expanded the universe of Minecraft through dialogue with the players. Over time, Minecraft will be talked about on 4chan and Reddit. When sales reached 15,000, Personne felt that Minecraft was beyond the scale of indie releases.
In the summer of 2010, Personne founded Mojang in collaboration with Jacob Porcel, a former CEO of photo-sharing site jAlbum, and Karl Money, whom he met at flash game developer King.com. At that time, Minecraft had sold 200,000, and PayPal suspected fraud in Personne’s account.
Mojang has licensed Minecraft’s IP from Notch Development. This means that most of the money flows to the personne. Next, the beta version of the game appeared in November of the same year. On January 12, 2011, Minecraft sales topped 1 million, surpassing 2 million in April and 3 million in August.
Therefore, “Notch” held a user’s offline event <Minecon>. A few days before the November event, Minecraft reached 4 million sales. The game was constantly being upgraded, but the official version hadn’t been released yet.
On November 18th, following the beta version, the regular version was released for 19.95 euros and sold 1.5 million copies. It was like a grand entry into a private party in the big video game industry, where indie game developers weren’t invited. Personne seems to enjoy it more than anyone else.
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