Recent pandemics inspissate the curiosity to travel freely again. But even if most of us are indoors, AR and VR render us that experience from the comfort of our couch, while we’re stuck at home.
AR companies are working to transform and improvise travel experiences so that people can expect things to be better when they walk in person.
Augmented Reality (AR) enhances computer-generated perceptual information across multiple sensory modalities, including visual, auditory, haptic, olfactory, and somatosensory. It is primarily applicable in architecture, interior design, product prototyping, e-commerce, presentations, and gaming.
AR Apps resolve and answer something unresolved and unheard of, seamlessly integrating virtual objects in real-life environments with just smartphones and tablets.
AR in Tourism
Augmented reality alters travelers’ perceptions of their physical surroundings, by providing a supplemental experience and even better opportunities for interaction. Local transit, augmented reality gamification, AR for museums, the possibilities are infinite.
AR alters travelers’ perceptions of their physical surroundings and provides supplemental tourism experiences and opportunities for interaction.
Apps enabled with Augmented Reality like City Guide Tour make use of object recognition to offer on-screen information about places of interest, galleries, museums, landmarks, tourist sights, parks throughout the city.
Similar AR app Street Life offers a library of crowd-sourced guided tours that can be watched from home, or used to navigate through people’s in-person travel adventures while uploading their photos and images.
AR-powered glasses offer immersive experiences to add an element of fun, eliminating the need to have an in-person tour guide.
Examples of Augmented Reality Companies
- Museums use digital storytelling techniques to increase their education potential. Digital Binocular Station (DBS) converts static contents of the museum into alive, and interesting.
- Its installations can simulate otherwise impossible experiences, reviving fragmented cultural artifacts, and extinct animal species.
- AR Browsers acquaints visitors with interactive virtual information allowing visitors to unfamiliar locations to identify points of interest.
- AR outdoor games developed by Applied Information Technology Institute, Germany, allow tourists to walk through the city of Cologne in Germany by jumping through time portals and experiencing different historic and future events.
- ARQuake, TimeWarm allows gamers to interact with the city people;
- Urban Augmented Reality (UAR) applications enable residents and tourists to experience the urban environment.
- World Lens and Intelligent Eye are two commercial applications that show street signs, real-time immediate translation of the written text on dinner menus, train schedules, and newspaper headlines from a foreign to the native for the user language.
- The nearest tube displays the route to underground stations from the current location of the user in London.
- Holiday inn is the first Augmented Reality hotel where guests can use their smartphone devices to see the Virtual Olympic and Paralympic athletes at the reception, hall, or in their hotel room.
- Companies like First airlines offer immersive virtual reality travel trips to places like Hawaii, Paris, and Rome. Devices like Oculus, Google Earth VR, and Immerse from the Hydrous offer virtual travel experiences.
- British Travel Group Thomas Cook increased their bookings to 190% after offering a Virtual Reality (VR) experience of the city in their stores.
Who makes use of AR?
Architects use it to create floor plans, view architectural 3D models in real environments, communicate ideas to the project stakeholders, and a lot more.
AEC professionals (Architecture, Engineering, and Construction) use their expertise in distinct disciplines to work on completing a project. Architects understand and translate clients’ requirements via drawings and models. They quantify and qualify the project, develop a sequence of operations, record the project’s progress and budget reports, manage the bidding process, clarify details for engineering and construction teams.
Engineers conduct feasibility studies, site inspections, develop project budgets, coordinate resources – employees, equipment, building materials, oversee progress and safety on construction sites, ensure compliance with government regulations, serve as a liaison between the client and professional subcontractors.
Construction project managers coordinate the work of skilled contractors and subcontractors, works with architects and engineers to develop plans, establish timetables, determine costs, hire and manage subcontractors, ensures all work is updated, distribute resources, manages relationships among AEC industry professionals, creates checkpoints/benchmarks, identifies potential internal risks/external risks, creates contingency plans.
It assists them in understanding the client’s requirements and translating them into design drawings and models, quantifying and qualifying the project (e.g., budget, site characteristics and regulations), developing a sequence of operations and keeping records for daily progress/budget reports, managing the bidding process when contractors bid on jobs, clarifying details for engineering and construction teams and making changes to plans per their recommendations, and certifying that work is completed in the prescribed manner.
Famous Augmented Reality Apps for Travellers
- Google Cardboard – The Cheap VR App
- YouVisit – For Future College Students
- Escape VR – Your Virtual Escape
- VeeR – The Interactive Experiences App
- Qantas – For Trips to the Land Down Under
- Sites in VR – The World Traveller
- AccorHotels for Cardboard – The Hotel Planner
Virtual Reality in Tourism
Virtual Reality can simulate as many senses as possible like vision, hearing, touch, and even smell.
It is also used within fitness parks/theme parks to play games.
It can be used to run trails on hotels/places of interest. Also, immersive 360-degree VR experiences can be felt on long-haul flights, expanding the travelers’ entertainment beyond the fear of flying. It also helps travel agents and booking services by letting them promote destinations using 360-degree videos of major destinations, resorts, cruises, tours, famous places.
Key Takeaways: What capabilities do AR developers bring in tourism?
Although both virtual reality and augmented reality have been exploding, they are still in their nascent stage of development.
If you are at a concert and couldn’t find each other, instead of opening Google Maps, open your AR scanner, and search. The Virtual assistant will identify the basics, and find the right match.
It can also help you read and type local language, in absence of native language speakers.
It can help you navigate inside a mall, translate the local language and also makes a picture Instagram-friendly, for selfie freaks.
Highly-powered, fast smartphones with AR capabilities open up a foray of interesting possibilities, improving local transit, and gamification. Follow us for more!