Should Small Businesses Hire an Influencer Marketing Agency?
From the moment we wake up, we are being exposed to and bombarded with information. Be it ads, reels, memes.. you name it. It’s a total information overload. Brands are finding it increasingly difficult to cut through the noise and hold their audience’s attention. But all’s not lost, there is bright light at the end of the tunnel! We’ve got a whole bunch of people out there who have the power to influence and convince your audience to choose your brand over others.
It’s not new to know that people today have a low attention span, and brands have to struggle hard to get noticed over the Internet. But between everything that’s happening, someone has the power to influence people and convince them to choose your brand over others.
You guessed it! We are talking about influencers who have a solid foothold in an industry, people who inspire and influence you in ways you can’t even imagine.
For example, the ever-relevant youtuber – Technical Guruji who advises us on the best smartphones and gadgets to buy. Or the versatile Khurana sisters who never fail to talk about newly launched skincare brands and if they’re good for your skin.
Combined, they have a whopping audience of over 23 million people on YouTube! … loyal followers growing by the day who trust what they have to say. Now, can you imagine the impact this can have on a brand? Phenomenal right? That’s exactly why every brand, be it big or small, wants to revamp its marketing strategy and focus on influencer marketing. If you have a small and relatively new business, you might be wondering if makes sense to hire an influencer marketing agency.
We’ll give you the answer. Keep reading.
Benefits of Hiring an Influencer Marketing Agency
“I don’t want to increase brand awareness”, said no business owner ever.
Every brand wants to be seen and known by the audience. But the audience will consider choosing your brand over others only if they know about its existence. However, is reaching the audience so easy?
With an influencer marketing agency, it is. Influencers talk about your brands over several social media platforms, leading to immediate exposure for your brand.
Pro Tip – Choose influencers whose audience is similar to yours to get new fans and customers for your brand. For example, if you are a brand selling dog food, it doesn’t make sense going to a tech influencer, right?
What if users come across your newly launched skincare brand over the Internet? Will they buy your products immediately?
But if their favourite influencer talks about your brand and suggests trying it out – they definitely might!
The trust that influencers build with their audience has the power to bring you customers and establish you as a trustworthy brand.
We understand your marketing budget may be a constraint when you are a small business. As the cost of paid ads keeps increasing. That’s exactly why it makes sense for you to hire an influencer marketing agency as Influencer marketing is a relatively cheaper way to keep costs low.
The cost of influencer marketing depends on the size of the audience and niche. This means that you pay for what you get and what you want.
Suitable for Any Business
Influencers are experts in their respective fields, be it health, technology, fitness, beauty, cuisine, technology, etc.
You can use the right influencers to educate the audience about your products and services, act as an advisor for your brand and get feedback on where your business is heading.
So, Is It the Right Time to Invest in Influencer Marketing?
With a rise in social and digital usage, there isn’t a better time to invest in influencer marketing than now.
A larger part of the audience turns to online sources and influential personalities for guidance before purchasing online. So, it is a great idea to connect with some influencers or hire an influencer marketing agency.
If you are also on the lookout to promote your brand effectively without spending a lot, get in touch with AdLift. It is a reliable influencer marketing agency that provides measurable results.
Let influencer marketing provide more than what it costs!