Reasons Why Your WooCommerce Store Needs A Blog

Reasons Why Your WooCommerce Store Needs A Blog

Addition of a blog to your WooCommerce website is like a icing on the cake to enhance customer satisfaction. A dedicated blog can create a big impact on the visibility of your online store’s and can increase brand awareness. Also, as WooCommerce is based on WordPress, so you can easily implement to your website.

Here In this article, we are going to discuss the benefits of having a blog in a WooCommerce website along with giving the necessary checklist. These days, the online industry is growing quite rapidly, but it brings a lot of challenges for new website owners and even small and mid-sized business owners. Due to this Intense competition in this sector makes it very difficult for eCommerce website owners to engage and retain new customers.

WooCommerce website with a blog section can assist you to make your customers’ journey more fulfilling. Blogs can easily engage people & share information. Your customers can remain updated with new products and discount offers that can help them make decisions about shopping and purchases from your WooCommerce website.

While planning for a website utilizing WooCommerce, you must be aware of all such hidden expenses. It will help you define your budget and make it easier for you to hire ecommerce experts accordingly.

Top Reasons To Consider For Having A Blog On Your WooCommerce Store

1. Helps to Increases Ranking On SERPs

Blogs can target specific keywords easily and assist your website to generate the right kind of traffic. If you are targeting your audience effectively, chances are very high that you will get a better conversion rate. The blog section is useful for increasing the rank of your WooCommerce website on SERPs (Search Engine Result Pages) for relevant keywords and topics.

Blogs can also help you in building internal and external links. Blogs can play a vital role in strengthening SEO efforts and boosting organic campaigns for your Online store.

2. Engages Your Customers

Customers are everything for your eCommerce business. Therefore, it is very important that you fullfill all their needs and expectations. In this modern era, customers are more technology-savvy and demand more information via online.

Here, the blog section can play a vital role. You can keep your customers engaged with variety of blogs and they will spend more time on your website. You can also keep them updated with the latest trends or products and share announcements related to discounts and promotional offers.

Blogs also enable you to get the customer’s feedback directly in the form of comments and according to that you can make right business decisions.

3. Establishes Brand Online

Blogging is useful for branding and establishing a Brand online. All you need to use the blog section strategically to propagate your business model to the people with ease. You can leverage the benefits of content marketing and online publicity with the help of blogging. You can also share insights on social media by sharing blogs and showing your domain expertise.

Altogether, blogs can assist you to spread awareness & engage for your products or services effectively.

4. Enhance Online Visibility

Blogging can offer a variety of benefits to eCommerce websites. One of them is from the SEO perspective. The search engine giant Google loves content that comes with regular updates. Websites that follow these norms can gain more visibility on Google pages over the period.

The blog section on the WooCommerce site enables you to write on different topics based on the latest market trends, customer interests and other stuffs. What’s more, you can easily react to any relevant news and changes through blogs. This can ultimately lead to higher ranking and more visibility with increased traffic online.

5. Increase Conversion Rates

On one side, a WooCommerce blog can increase traffic to your website, and on the other hand, it has an impact on your potential customers’ shopping decisions. A unique, informative, and detailed blog with appealing language can work wonders in attracting people and increasing conversion rates. You can easily inform new updates and offers by using the blog and create trust in new customers while retaining the existing ones.

6. Opens Up Marketing Tactics

Blogs can have buttons that enable users to share content on various social media networks or through sending emails. When you post a blog with an engaging story or photo, it is fairly possible that people will share it with their friends and relatives online. Even if your post does not reach thousands of millions of shares, it can assist you to open the doors of viral marketing eventually.

You can build a engaging community consisting of loyal customers with the help of a blog section. There is no exaggeration in mentioning that the blog on the WooCommerce website acts as a free marketing tool.

After going through the key benefits of the blog section on your eCommerce website, let’s look at the checklist for blogging on your WooCommerce store.

7. Gains Loyal Customers

Repeat sales are based on brand loyalty. This holds true for both online and brick-and-mortar stores. When you own an online-only store, it is necessary for you to build and improve brand loyalty. With a blog, you can easily achieve this objective. When your posts are balanced with elements of fun and information, they can increase brand loyalty significantly.

You can communicate easily with your prospective and new customers through blogs effectively to get a loyal customer base. In a way, a WooCommerce blog can take your ecommerce business to the next level.

Checklist For Your WooCommerce Store

Here we have discussed all the benefits of adding a blog section to the WooCommerce website, here is your checklist to make the most of this section. All you need to find the answer to the following questions

  • Do I understand enough about SEO strategies/planning related to blogging?
  • Does the content I post on social media is enough as per my expectation?
  • Do I know a good way to make blog posts engaging in a way that keeps my audience engaged?
  • If I was the customer, which type of blogs or content I would like to prefer?
  • Can I maintain a steady flow of blogs and keep them updated regularly?

If the answer to all these questions is ‘No’, then you need to consult a reputed WordPress web development company. As WooCommerce is an eCommerce extension of WordPress, you can get the assistance of a WooCommerce Development Company to make the most of the blogging section and your WooCommerce store.

Bottom Line

In a summary, blogs can offer many benefits to your WooCommerce store. Though the effect of regular blog posting may not be immediate, you can start leveraging its benefits of it over the period.

It can give your online business an edge over competitors in a cost-effective way. Hope this checklist will help you start the blog section in your WooCommerce website.

orangemantra  is a renowned web design and development company. We assist B2B and B2C businesses to grow with a seamless and user-friendly online store. We build customized and feature-rich Magento and WooCommerce stores for our global clientele.

Do you want to know more about our services? Being a leading WooCommerce Development Services provider in India we offer top class services across globe. Contact us at and we will get back to you soon to resolve your queries.

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