Google Images search share is around 26% of the overall search traffic, according to Jumpshot and Moz. Here are six methods to improve your e-commerce product images to ensure they are indexable in Google search results to bring in the highest quality traffic, with the intention of buying.
Three-quarters of U.S. internet users regularly or continuously look for images before making a purchase according to eMarketer while only 3% of them never do. When you shop on the internet, product images can make a positive impression on customers who are considering buying.
Optimized images for products can result in sales for new customers on e-commerce websites. Making sure that you have up-to-date and accurate information about the product similar to images is crucial for a successful customer experience with Google Images. Here’s the reason Google Images offers a great opportunity to get new high-quality traffic. event.ft
Google Images: What Changed?
Google has teamed up together with Getty Images to develop an experience that is new in search results that is available to Google Images Users.
In connection with this collaboration, Google announced two major changes to the image search engine that alter how Google displays images indexed and redirects traffic to publishers.
Marketing professionals in the field of e-commerce have an enormous opportunity to develop a brand new or better way to attract customers with Google Image Search.
There are three methods to improve the quality of your images to ensure they are indexeable in Google search results for quality traffic that has the intention to buy.
Nail the Basics of Image Optimization
Names for your files that are descriptive are crucial to ensure that your images for your product are identified.
You should also incorporate optimized alternate text. Alt attributes for images are required for eCommerce websites in case the image isn’t loading.
Google also utilizes alt text in order to comprehend the image’s context, as proven by the Google Webmaster Team. An excellent example is how MVMT Watches names their product images.
As illustrated in the following illustration from MVMT watches, if a person seeks a “gunmetal watch”, MVMT is the first result from Google Images search results, mostly due to the correct usage of naming and alt text. Facebook
You can markup your Images using Schema
Utilizing structured markup to create rich images of products and attributes helps brands draw potential buyers who are looking for products to purchase via Google and images that contain items that you offer. Make sure that you keep up-to-date and accurate of your product’s information to ensure that your customers can find appropriate, relevant products and services they’re seeking.
Create Google Images in your storefront window with the structured markup. An essential requirement for any e-commerce retailer or brand is to add structured data markups to their websites. This will ensure that Google can recognize the product images and associated characteristics.
Google suggests adding markups on your product pages to ensure they can display complete product information within rich results for searches, such as Google Images. Searchers with high intent can view prices, availability, as well as review ratings shown on the search results.
Google has added a new report “Products” in Search Console for e-commerce sites that use structured markups to provide their product’s information.
This report is a way for the brand or search marketer to view any markup issues that are pending on your website. After an issue, is resolvable the report is in use to verify the resolution of your problems by scraping the pages. Learn more about the comprehensive report on the status of your results.
Your Product Information in Google Search & Google Images
A second requirement for any professional in marketing working for an e-commerce or retailer website. That you have complete information regarding your products that appear on Google Search and Google Images.
In the wake of recent changes to Google feeds for products. You can now modify the information about your products in real-time. To match inquiries from high-intent searches or customers.
The latest extension to the Google product feed will be a boon for retailers and marketers. Who want to present their product details (like pictures) at a real-time rate.
Imagine a fast-fashion brand that updates its inventory each quarter. Brands that sell only limited or exclusive items that are launched and then end in Google Search and Images.
Marketers are now able to upload their product feeds and pictures on the Google Merchant Center. Making them eligible to be displayable immediately in search results relating to images and web searches.
The information about the product (like pictures) is ranked on the relevance to requests from the user and, best of all, it’s completely free to make use of. The functionality is accessible to brands in the US and will be rolling out to other countries out shortly.
Showing your Product Images in Google Knowledge Cards
The latest innovation in 2019 is Google giving manufacturers greater control over their brands along with product data.
Brands that produce the products themselves, as well as original producers of machines. OEMs or B2B companies will confirm that getting the images of their products to display precisely. Google is crucial for finding them within their field and overall brand recognition.
Another announcement made by Google is the capability to change your information about your product (like Images) through their Google Manufacturer Center.
Leverage Your Customers for Authentic Images
Utilize the power of content created by users to boost trust and increase conversions. Include images of customers on your online store.
Encourage your customers to upload their pictures to social media platforms like Facebook and Instagram. Then, you can reuse the content for your product’s checkout pages.
Compress Your Images
The last thing to do is make sure you load your photos speedily and are optimized to speed uploading. There are a variety of applications, including TinyPNG to aid in compressing images for your website.
Furthermore, the majority of hosting platforms also offer CDN services that allow for speedy delivery. A properly optimized file size increases the chances of being indexed by Google Images. If properly followed and implemented. If properly followed and executed. These six image-search techniques can give your site an increase in sales and traffic.
Many experts agree that using several professional images of the product can help reduce anxiety. Which results in better conversion rates and lower returns.
