Online Advertising Market Report, Industry Overview, Growth Rate and Forecast 2021-2026

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Online Advertising Market
Online Advertising Market

According to the latest report by IMARC Group, titled “Global Online Advertising Market Report and Forecast 2021-2026”, offers a comprehensive analysis of the industry, which comprises insights on Online Advertising market size. The report also includes competitor and regional analysis, and contemporary advancements in the global market. The market reached a value of US$ 360 Billion in 2020. The global online advertising market to grow at a CAGR of 20.5% during 2021-2026.

Online advertising is a type of marketing and advertising technique that uses the internet to promote products and services. This mode of advertising delivers promotional marketing messages by collecting data and targeting potential customers. Several tools and techniques are used to promote these services, such as sales CRM, e-mail, marketing automation, web analytics, etc. Compared to other media like newspapers, magazines, and television, online advertising is more cost-effective with a better mass impact. As a result, it is widely used across different sectors, including retail, healthcare, education, automotive, banking, Consumer Packaged Goods (CPG), media and entertainment, etc.

Get a sample copy of this Report: https://www.imarcgroup.com/internet-advertising-market/requestsample

As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Market Trends:

As online advertising helps companies to promote their products or services to a diverse consumer base, irrespective of the geographical boundaries, it is experiencing a high demand across the globe. Furthermore, the growing penetration of the internet, along with the rising adoption of mobile devices, is also providing a thrust to the global online advertising market. Additionally, the increasing prominence of Big Data and online customer analysis has enabled online advertisements to target the desired audience. Besides this, with the rising popularity of social media platforms, several brands are heavily investing in innovative and interactive social media advertisements, which is expected to further propel the market growth in the coming years.

Competitive Landscape with Key players:

The report has also analysed the competitive landscape of the market with some of the key players being.

  • Google
  • Amazon
  • Yahoo
  • Facebook
  • AOL
  • Baidu
  • Microsoft
  • Twitter
  • LinkedIn

Global Online Advertising Market Segmentation:

Our report has categorized the market based on region and segments.

Breakup by Segments:

  • Search
  • Display
  • Classified
  • Video
  • Others (lead generation, rich media, etc.)

Regional Insights:

  • North America (United States, Canada)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the report:

  • Market Performance (2015-2020)
  • Market Outlook (2021-2026)
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

Table of Contents:

1   Preface
2   Scope and Methodology

2.1    Objectives of the Study
2.2    Stakeholders
2.3    Data Sources
2.3.1    Primary Sources
2.3.2    Secondary Sources
2.4    Market Estimation
2.4.1    Bottom-Up Approach
2.4.2    Top-Down Approach
2.5    Forecasting Methodology
3   Introduction
3.1 Overview
3.2 Executive Summary
3.3 Key Industry Trends
4   Global Advertising Market
4.1 Current and Historical Market Trends
4.2 Performance of Various Segments
4.3 Performance of Various Regions
4.4 Key Players and their Market Shares
4.5 Market Forecast
5   Global Online Advertising Market
5.1 Market Overview
5.2 Current and Historical Market Trends
5.3 Impact of COVID-19
5.4 Market Breakup by Type
5.5 Performance of Various Regions
5.5.1 North America
5.5.1.1 Current and Historical Market Trends
5.5.1.2 Market Forecast
5.5.2 Asia Pacific
5.5.2.1 Current and Historical Market Trends
5.5.2.2 Market Forecast
5.5.3 Western Europe
5.5.3.1 Current and Historical Market Trends
5.5.3.2 Market Forecast
5.5.4 Eastern Europe
5.5.4.1 Current and Historical Market Trends
5.5.4.2 Market Forecast
5.5.5 Latin America
5.5.5.1 Current and Historical Market Trends
5.5.5.2 Market Forecast
5.5.6 Middle East and Africa
5.5.6.1 Current and Historical Market Trends
5.5.6.2 Market Forecast
5.6 Market Performance by Type
5.6.1 Search Advertising Market
5.6.1.1 Current and Historical Market Trends
5.6.1.2 Market Forecast
5.6.2 Display Advertising Market
5.6.2.1 Current and Historical Market Trends
5.6.2.2 Market Forecast
5.6.3 Classified Advertising Market
5.6.3.1 Current and Historical Market Trends
5.6.3.2 Market Forecast
5.6.4 Video Advertising Market
5.6.4.1 Current and Historical Market Trends
5.6.4.2 Market Forecast
5.6.5 Others (Lead Generation, Rich Media, etc.)
5.6.5.1 Current and Historical Market Trends
5.6.5.2 Market Forecast
5.7 Market Breakup by Industry
5.8 Most Visited Websites on the Internet
5.9 Market Forecast
5.10 Online Advertising Pricing Models
5.11 SWOT Analysis
5.11.1 Overview
5.11.2 Strengths
5.11.3 Weaknesses
5.11.4 Opportunities
5.11.5 Threats
5.12 Value Chain Analysis
5.12.1 Research
5.12.2 Content Development
5.12.3 Advertising Agencies
5.12.4 Online Advertising Media
5.12.5 Audience
5.13 Porters Five Forces Analysis
5.13.1 Bargaining Power of Suppliers
5.13.2 Bargaining Power of Buyers
5.13.3 Threat of Substitutes
5.13.4 Competitive Rivalry
5.13.5 Threat of New Entrants
5.14 Key Challenges
6   Global Online Advertising Market: Competitive Landscape
6.1 Market Structure
6.2 Profiles of Leading Players

List of Figures

Figure 1: Global: Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 2: Global: Advertising Market: Breakup by Segment (in %), 2020
Figure 3: Global: Advertising Market: Regional Breakup by Value (in Billion US$), 2015 and 2020
Figure 4: Global: Advertising Market: Regional Breakup (in %), 2020
Figure 5: Global: Advertising Market: Share of Key Players (in %), 2020
Figure 6: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2026
Figure 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2026
Figure 9: Global: Online Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 10: Global: Online Advertising Market: Breakup by Segment (in %), 2020
Figure 11: Global: Online Advertising Market: Sales Value Breakup by Type (in %), 2020 and 2026
Figure 12: Global: Online Advertising Market: Regional Breakup by Value (in Billion US$), 2020 and 2026
Figure 13: Global: Online Advertising Market: Regional Breakup (in %), 2020 and 2026
Figure 14: North America: Online Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 15: North America: Online Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 16: Asia Pacific: Online Advertising Market: Sales Value (in Billion US$), 2015-2020

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