When designing for mobile, make sure your site is readable on smaller screens. People on their mobile devices are accustomed to scrolling, so if you have a long page, make it short. Also, make sure that your call-to-actions are clear and simple.
Here are some tips to keep your mobile website attractive. Follow these tips and you’ll have a mobile website that converts. And as always, be sure to test your designs to make sure they work.
Less information
One way to increase mobile conversion is to ask for less information. The signup form on a mobile website should only ask for the user’s first name and email address. Other questions should be easy to answer. A good example of this is QuadLock. This design incorporates a drop-down menu and large fields to simplify the signup form. Users can also click the menu button in the upper right corner of the screen to see more pages.
Simpler layout
A mobile friendly website design is a way to create a website that works well on both desktop computers and smartphones. Instead of a cluttered, multi-column design, a mobile website features elements stacked in a single column with little space around them. The navigation and header image are larger and the text is less crowded. These elements make it easier for mobile users to tap and read text. The design is expected to reach 3.8 billion users by 2021.
Zappos is an online retailer of clothing and shoes. Their stellar customer service has earned them a reputation as an excellent example of how a mobile website can be designed to maximize the user experience. This organization prioritizes search on mobile, and uses a search bar at the top of the page. It also employs a dark theme, which provides a more theater-like experience for viewers. Despite the minimalistic aesthetics, Zappos’ website is highly navigable and easy to use.
The Nationwide mobile site aims to simplify the user experience for visitors using a mobile device. By limiting the experience to two choices, the mobile website aims to attract potential customers. In addition to its clean, minimalist design, Nationwide nails its fonts, color palette, and interactive elements. Squaredot is a Dublin-based agency that builds inbound marketing strategies for businesses. This site focuses on simplicity and user-friendliness, so it is easy to navigate.
Technology is continually evolving. The boundaries between mobile and tablet devices are becoming increasingly blurred. The Samsung Note, for example, looks like a cross between a tablet and a mobile device. The maximum pixel size of a tablet is 800 pixels, while the maximum pixel size for an iPhone in landscape mode is 480 pixels. If a site is too small to load in the mobile version, the design may not display properly.
In addition to its fluidity, a simpler mobile website layout is more user-friendly. The hamburger menu is an easy way to hide navigation, but it has gradually been replaced by icons. Icons are ubiquitous and users know what they mean. A simple icon layout will enable mobile users to easily navigate through a website. There is no need to resize the entire website. Instead, consider creating a simpler icon-based layout.
Shorter forms
A shorter form on a mobile device can save space, while still providing users with the same amount of information. This is particularly useful when the form is longer than the available screen real estate. Additionally, short form fields tend to be easier to read than long forms. You can also make form fields appear more professional by avoiding fluff. Listed below are a few tips for creating a form for a mobile website.
Make the form as short as possible. Putting too many fields on the same screen hinders the conversion rate, since users may not have the motivation to complete lengthy forms. Avoiding the distraction of a long form can help you increase conversions. Using conditionals to add and remove fields on the form depends on the user’s selection. Shorter forms make a mobile website design more usable and attractive to users.
Breaking up a long form into smaller steps can also increase completion rates. Providing a progress bar or a progress indicator on multi-step forms will help users process the information they are entering. In addition to making your form easier to read, a progress indicator can help users know when they are almost finished. If the form seems like it will never end, users may not complete it. As a result, they may click away.
Labels for fields should be placed next to the fields. These labels should be visible even after the field has been filled in. Good labels should not exceed two words. Long labels can confuse screen readers and lead to poor completion rates. To maximize completion rates, make the labels as short as possible. This is especially true when the forms are on mobile devices. In addition to having shorter forms, your mobile website design should incorporate written labels.
Use larger font for forms. Mobile visitors don’t always see form fields easily, so they may miss them. If they’re too small to read, they might abandon the form entirely. A bigger font can make them easier to read. In addition, you can use larger font for your headline and CTA. Make sure your text contrasts with the background color to prevent visitors from misinterpreting the information. Also, avoid popups. Popups are not functional on mobile screens and distract your visitors from reading your message.
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Clear calls to action
A clear call to action can help attract the attention of your audience. A good CTA makes your audience aware of your work and attracts the right customers. Listed below are some examples of CTAs used on mobile websites. You can use one or a combination of both. Make sure your CTAs stand out and are easily seen. To get started, try these examples:
A clear call to action prompts your audience to take a specific action. It may be to purchase an item, subscribe to your email list, or book a reservation. The most common manifestation of a call to action is a clickable button. When clicked, it performs an action and leads to more information. Make sure to keep the call to action visible on every page. A prominent call to action button will catch the user’s attention, making it more likely to be remembered.
Using clear calls to action on a mobile site is essential to ensuring that your visitors convert. The primary action is the blue button, and it should be easy to spot. Other elements should be less distracting, such as the navigation bar or the navigation menu. It is best to avoid using the same color as your call to action button, which will make it hard to find. In addition, the button should be easy to click and has a drop shadow.
Another important element to a mobile website design is clear calls to action. Without a clear call to action, readers will leave the page before completing the desired action. Use a pop-up CTA on your blog page, for instance. It will encourage readers to interact with the content of the blog page. This will increase the chance that a reader completes the desired action and returns to your site. And, remember to use action words when possible, especially if you’re a retailer.
Make sure your CTA button stands out from the other UI components. Don’t overwhelm your visitors with too many options. Too many options can confuse them and make them feel overwhelmed. Prioritising one of the options, such as downloading an eBook, can improve conversions. A good choice of colour is blue for your layout and orange, yellow, or red for the call to action button. However, do not use the same colour as the rest of the UI components.
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