What is Social Media Hub?
Isn’t keeping track of all the content posted across several social networking sites difficult? Examining the hashtag campaigns, working on solving the users’ queries, managing updates, and new posts; doing all of this on individual platforms turns out to be tiresome and monotonous.
This is where Social Media Hub comes into play. A social media hub is a digital aggregation tool. It accumulates content from diverse social media networks like Twitter, Instagram, Facebook, LinkedIn, YouTube and more, and presents it all simultaneously.
This tool allows users to follow a brand on various platforms right from its hub along with encouraging the creation of user-generated content. It paves the way for cross-channel integration, which can assert in shooting up website engagement.
How to integrate social media hub on your website?
Here’s a list of the most effective ways to integrate social media into your website.
1. Situate social login plugins
Research has shown that users prefer to sign-in on a new website through one of their social media accounts, rather than having to create separate accounts for diverse websites. Thus, include a social sign-in on your homepage.
This enables the brand to have quick access to the users’ information to understand their choice further, saves their time and helps the brand to boost website engagement.
2. Place social buttons
Social share plugins on the website allow users to share a particular product with their peers on various other social media platforms. Many websites use the icons of Facebook, Instagram, and WhatsApp, particularly as its social share plugins.
Introducing social media icons in close proximity to a product enables the user to share the product quickly and easily. This helps to generate traffic and conversation over your website and products, respectively.
3. Use Hashtags
One of the most trending practices in the marketing world, hashtags allows the brand to amplify its reach beyond one platform.
A hashtag is a cross-platform tool. It set trends on various social media channels, like Facebook, Instagram, Twitter, etc.
They have, time and again, proven to be a fantastic way to generate traffic for your website. It paves the way for content created by users in favor of the brand. This further helps in engaging users to your website.
4. Add live social feed on your homepage.
Instead of simply linking social media channels to your website, you can embed live social media feed on it too. For embedding live feeds you can use social media feed widget tools like Taggbox Widget. This helps in keeping your website vibrant, dynamic and updated, in order to attract users and engage them. This even increases the odds of a user following your brand on other social channels as well.
These live feeds, like that of Instagram, Twitter, etc., act as a guide to the users. It displays the activities of the brand, on record, and attracts traffic.
5. Exhibit videos from social media
Videos are hands down, the best way to grab user attention, attract users to interact and make them understand anything under the sun, easily and effectively.
Videos created and shared on social media have a huge impact on the audience. They impart quick access to initiate conversations and give rise to enhanced traffic and user engagement.
Benefits of Integrating Social Media
Integrating social media hubs to your website provides abundant success opportunities for your business. Here are the top three-
- Higher social reach
Blending social media hub on your homepage allows you to redirect the users to your website. This provides awareness among the users regarding your website and products. The more people see your product/service, the more they like it, and the more they share it, thus increasing the prospects of making a sale.
- Aggravates website engagement
Social media runs on likes and shares, and social media hub integrates all other social channels to your website, thus giving live updates and feed at one place increases user engagement on your website.
- Builds trust
When social media hub clubs various platforms on your homepage, the comments, and reviews posted by users on individual sites can also be accessed by the visitors on your website. Users trust their fellow users more than the brand itself. Hence, reading reviews makes the user feel connected with the brand and finds it trustworthy.
Social media hub is a tool that assembles all the other relevant social platforms to your homepage. It helps in increasing website engagement and shoots up traffic as users can land on your website through the varied channels your website is now connected to.
There are numerous ways to integrate social media hubs to your website which offer fruitful results. Getting information about users through their social media accounts gives insights about their interests and social behavior, builds the brand image, and can also help in the conversion of visitors to buyers.
With all these advantages and many more, fuse your social media with your website and experience higher website engagement, more sales, and rapid growth.