Increase Sales With These eCommerce UX Tips
Successful eCommerce apps are all about the customers. It’s good to have your own ideas about what the app should be and how it should work, but you need to put the customer at the center of eCommerce app development.
This is why so much work goes into UX design. With a good user experience, customers will like using your app. They come back to it when they have a need in the future and they will want to recommend the app to people they know.
As important as UX design is, so many eCommerce businesses lose sales because of simple mistakes. With the following tips, you can optimize the UX of your eCommerce app to satisfy your customers and increase sales.
Improve Mobile App Performance
App performance should be one of the first considerations. No one wants to use an app that is slow to load new pages or one that crashes half the time they use it. Two of the key issues to consider are the startup time of the app and its ability to load new pages quickly.
Improving the performance of an app is a multi-step process. However, there are some simple steps that could help. One option is to compress images so they load faster. You could also use caching as a way to speed up your app.
Simplify the Checkout Process
People use eCommerce apps because they are convenient. If you create a long checkout process that requires a lot of work from the customer, many of them will abandon the items in the cart without making a purchase. To avoid this, you need to make the checkout process as easy as possible.
Start by eliminating any unnecessary information requests. Just ask for what is necessary to complete the transaction. You should also enable auto-fill so customers don’t have to fill the same info out every time they make a purchase.
Work With Wireframes and Prototypes
Working with wireframes and prototypes can do a lot to help you create a good user experience. These tools allow designers to experiment without having to write every new idea into a fully functional version of the app.
Using wireframes and prototypes, the design team can brainstorm and create visual representations to test quickly. They can identify issues and try new things with the ideas without having to build it out entirely.
Make the App Easy to Navigate
Customers should be able to find what they want without having to think about it. If they want to shop a collection of products, the option should be easy to find. If they want to get back to a specific page, you shouldn’t make them navigate through several other pages before they can get there.
One of the ways to achieve this is to rely on what your customers already know. That means using common UI screens and design elements. A search box can be one of the most valuable features to put in an eCommerce app. You should also consider having buttons for the home screen and shopping cart on every app screen.
Try to Replicate In-Person Shopping
As convenient as eCommerce is, you do lose some of the things people like about shopping at a physical store. If you want to create a positive experience, try to fill these gaps in as best you can.
Start with high-quality images of the products and detailed descriptions. Customers can’t see the products in person, so they need you to provide information to help them make a decision. Some pages might even benefit from videos of the product in action.
It’s More Than a Mobile Version of Your Website
Customer behavior in apps is different from their behavior on a website. If you are just looking at your mobile app as an “appified” version of your website, you are going to have UX issues. While you might be able to use some of your branding and content, you need to consider the differences between the platforms.
To start, you need to consider the smaller screen size. You might need to simplify text content so it is easier to read on a phone. You also need to account for the ways people interact with the device. There is no mouse with a cursor – you need to design for taps and swipes.
Promote Sales and Discounts
Few things can create a good user experience like saving money. If you have discounts or run sales, make sure you promote them. When customers see sales and discounts for the products they buy, they will not only consider it a good experience, it will encourage them to come back to look for more sales and discounts.
One of the best ways to do this is to highlight the savings on the product page. Show the regular price of the product and then highlight the discount price so they can see what they are saving. You should also use push notifications to make customers aware of discounts and sales that may be available.
Listen to User Feedback
Following all of the UX best practices is a good place to start, but it is no guarantee that you will deliver a user experience your customers will enjoy. If you want to know how good your UX is, your customers can offer some of the best insights.
Sending out surveys can be one of the best ways to get customer feedback. You could send out email surveys after they complete a purchase. Another option is to offer incentives for completing surveys. Beyond that, you can read the reviews your app gets in the app stores.
One final tip is to keep experimenting and testing. Even if you do not have a new feature or overhaul of the app to roll out, you can experiment and test small changes. Make some minor tweaks to see how they change customer behavior. Over time, these small changes can add up to big improvements in the user experience.