How To Sell More On Instagram

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How To Sell More On Instagram

Tips to win more customers and use the social network to your advantage. Making sales through Instagram is a practical and straightforward way to win new customers, as it is easy to reach anyone, whether in your city or anywhere else.

The best part is that it is possible to have a store and sell everything from services to used cars. You need to know how to use the social network to your advantage and avoid platform punishments. Check out the tips!

Keep the profile public on Instagram

A sales Instagram should always be open to the public. A common mistake made by those who create an account on social media to offer their products is to keep the account private.

In addition to a public profile, which allows access to all posts before you start following, remember to use a professional profile. For this, the social network has the option of profile for companies.

Create interesting posts

Attracting followers and potential buyers requires creating content that they can relate to. So the first step is to understand who you want to sell to. For example, a used car dealer needs to focus on people looking for this type of vehicle.

As for the posts, don’t just stay in the “buy the product.” Yes, you will have sales-focused posts, but that should amount to 20% of your posts. In the rest, tell about the store, and, in the example of the car dealer, bring curiosities about the best-selling car models.

Have an attractive biography

Many of the followers will come through ads or organically to your profile. If they like the post that attracted them, they may decide to follow it, and then they will want to know more about you or your company.

Take advantage of the bio space to talk about the company. For example: “Car dealership for X years in the market with a focus on popular vehicles.” It can also include negotiation questions: “We split up to x times.”

Make paid ads

In addition to organic posts, it is recommended to invest in paid ads. They have a wider reach and can bring new audiences to your profile, and it is valid to use them in the case of offers or events.

Study an interesting amount to invest daily and try to maintain the campaign for at least five days. Then, try to analyze the results to study the audience change in an upcoming ad.

Use Stories and make Lives

Posts in the Instagram feed will help a lot, and however, in order to have a cool sales profile and gain loyal customers, you need to use all the resources. Enjoy the benefits of Stories and, in the same way, do life with a certain frequency.

So, in the used car store example, you can show news in Stories, with the latest models that arrived at the dealership. In Lives, a chat with customers and even interviews with professionals in the area add a lot to the profile.

Post good quality photos

Instagram is a photo social network, so there’s no point in fussing over text and not having flashy art. In fact, many people are just scrolling through the feed and will only see the image without reading the caption text. To grab attention and make your target audience interact, always post high-quality photos. And you can use a professional photo editor such as Canva, and FotoJet.

So, will you need to hire a photographer? Not always. You can use your cell phone, but work well with the lighting and avoid heavily polluted photos. In the car store example, focus on the vehicle and try a more neutral background, such as a white wall.

What did you think of the tips on how to sell more on Instagram? Have you ever used any of them? The more professional your profile becomes, the easier it is to create identification with the public and consequently, sell your products and services.

 

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