Our SEO services aim to make a website visible in the search results to drive relevant
and converting traffic. We develop a strategy with a focus on your business goals.
A good placement and the right presence on the right keywords provide great opportunities
for your company to reach more potential customers and thereby increase your sales.
Can you afford not to do SEO?
The entire SEO world is colored by a constantly updated and changing search engine
algorithm. This means that SEO is both incredibly competitive and very nuanced.
SEO Services in Islamabad provided by the best company will rank your site faster than your expectation.
Our SEO consultants spend a lot of time testing and keeping up to date on the changes
in SEO to ensure that our clients always have the best conditions to n maximum results
in the search engines. We believe in sharing our knowledge and experience with us
customers. We believe that close cooperation provides better conditions for a better
result. Transparency is just as important. Unlike other SEO agencies, we always tell you
what we are doing. For us, it is obvious that our customers have full insight and control
over the SEO work and the risks that SEO can often entail.
No matter how big or small the SEO project is, we guarantee a tailor-made solution based
on your needs and budget. Our SEO work gives your website the improvements needed to
achieve top results, and stay there. We always think long-term so that our customers can
profit from their SEO investment for a long time.
Many SEO companies are screaming for qualified SEO consultants and the SEO market is
growing so fast. It is no wonder when most people use Google to search for services or
products and search engine optimization done right gives a very high ROI (Return On
Investment) to companies.
What is search engine optimization?
Search engine optimization is about understanding how Google works to get better
rankings with its website. You select the search phrases and keywords that your
potential customers use, ensure that you get good positions on Google on the search
phrases and then optimize your website in such a way that the potential customers also
become customers when they land on the website. If you want to get a longer
to what search engine optimization is, you can read about it here.
Then you become an SEO consultant
You cannot “become an SEO consultant” by studying at university, there are (yet) no
pure SEO courses on search engine optimization. However, you can study marketing,
digital marketing and the like. Search engine optimization is something that is
constantly changing and it is important to constantly keep up with it and perform tests
yourself for what works. A common misconception is that search engine optimization has
to do with web programming / website building. You do not need to be able to program
even if it is good to have basic knowledge in how to build and design a website.
Search Engine Optimization Tips for Your Website
First of all, we are going to do something really fun. We will namely set achievable
goals for your search engine optimization.
Data is A and O in all internet marketing. If we do not know how a website performs
today in terms of visitors and conversions, then we do not know if the search engine
optimization has worked or not.
If we assume that your goal is to get 100 leads per month from your website, it is
important that you know how many visitors you have, where they come from, and how many leads you have today.
If you now get 1000 visitors from Google and 20 leads every month, you need 5x more
visitors to reach your goal provided the conversion rate is the same.
Search engine optimization can create such a nice curve!
Today: 20 leads = 1000 visitors = 2% conversion rate
Target: 100 leads = 5000 visitors = 2% conversion rate
The first step in planning that will lead to more visitors is to create new content on
the website and optimize and expand the content you have.
Plan new relevant content & keyword research
How do you know what to create relevant content around then? Well, we look at 3 different
things:
-
Design the content according to your goals
If you magically got 5,000 people to stand outside your store or office every month and
who want to read what you wrote or created related to your industry?
What had you written about then and what had been their next action after they read or?
skimmed through what you wrote or created?
You often have several different goals. Because out of 5,000 visitors, only a few percent
will be ready to shop or contact you right now.
So, you want to be visible on searches where you can convert visitors into customers and
partly you often want to be seen on more informative searches where the goal is, for
example, to collect an email address.
customers.
However, the keyword “cure back pain” can be a good informative keyword where the goal
is to collect an email address from the applicant so you can then continue your digital
marketing via email or remarketing.
Select X number of topics you want to write about where you think through what the
applicant is looking for with their so-called “search intent”.
-
Identify how people search & select search phrases
Let’s say you think that your super method of how to cure back pain with the help of
snails are great (totally made up), so you need to look at how many people actually seek
to “cure back pain with snails”.
If no or very few people apply for that topic and you have a low ROI
(return on investment) per customer, it is probably not worth it. If, on the other hand,
it is only popular with a small group of financiers with large wallets and a few
treatments per month resulting in a good ROI, then it may be worth it.
It is not possible to generalize here, but you need to make a calculation that provided
that your conversion rate is, for example, 2%, you get X number of new deals, which liter
to X SEK in profit.
To find out the number of searches per month, you can, for example, use the Google Ads
Keyword planner.
Select 2-3 main keywords per topic.
-
How high is the competition on the subject?
Now we want to know if you have a reasonable chance of actually coming up on the first
page of Google on the right keywords with the help of search engine optimization.
For example, if you are a hotel in Stockholm or sell sneakers online, I would not invest
To find out what the competition looks like, the best tool today is Ahrefs and is used
by most people in the SEO sphere.
To keep in mind all the time is that Google sees each subpage as its own “part” of the
internet. If you have written a super interesting guide that many links to even though
your website is generally not visible on Google, you can still rank high on that
particular page.
Here are some of the things you can look for:
Look at what results come up. Do you see the keywords in all the blue titles? Or are
there more who seem to show up anyway?
How high is the UR (URL Rating) of the pages that rank and how high is yours? You will
be able to increase your UR using external and internal links. But a good guideline is
that if very few have 0 in UR on the front page, the keyword can be difficult to
optimize.
How high is the DR (Domain Rating) of the websites? And how high is yours? Are there
pages with low DR or do they all have higher than you? This figure plays less of a role
than UR but should be taken into account.
One should not put too much emphasis on these numbers because Ahrefs does not know
exactly how Google’s algorithm works and that how to design the content itself is very
important but it is a very good help.
SEO Tips: How to Write SEO Optimized Content
One of the most common questions about search engine optimization is how to write for
Google to like the content and rank it high. We’ll go through that now.
The times are long gone as it was important to include keywords you want to rank on in
X% of the text. Google has become better at understanding the text, finding
over-optimization and the like.
Always write for the visitor
The basic advice is to always write for the visitor first and foremost.
A rule of thumb you can have is that you want to “write such good content that people”
automatically “share and link to the article”.
In the long run, Google will be even better at interpreting good and poorly written
content, so it’s just as good to do it right from the start. Try to create really
interesting content backed by facts.
BUT now you are reading this to get concrete tips and what works right now. Here are the
tips.
Use these tips to design optimized content for both Google and the user
Let’s say that one of the topics you have chosen to write about is about how to cure
back pain.
-
Look at what Google thinks is “search intent” around this search.
Start by searching on the search phrase and see which of Google’s search results come up.
Is it an information search? Are there guides coming up, long posts, short posts? How are
they designed?
Here we see what comes up on the search. Search and see if similar results come up for
more search phrases. For example, maybe “back shot tips” and “cure back shots” give the
same results on Google while “back shot exercises” do not.
Now let’s look at which keywords and searches are related to the search phrase. If
someone searches for e.g. “coffee”, Google also looks for so-called “LSI” keywords. So, to
see if an article seems to be informative, you might also look for “filter”, “ice”, “cold
brew” “espresso”, etc.
There are several ways to get LSI keywords one of the easiest is to use Google’s auto
complete feature. The bold keywords are searches that are often done in connection with
the search you are searching for. Try doing searches on them and see if you get similar
results or if it looks different in the search results.
You can also look at related searches at the bottom of Google.
Use LSI keywords to help you design your content
I usually see LSI keywords as keywords and headline ideas. The idea is definitely not to
cram in lots of those keywords but to write in such a way that you provide answers to
questions that users are searching for.
If you can give really good answers to the users then they do not have to go back to
Google and search again. Then you have done a really good job and Google will like your
site!
-
Track the result and update the article.
Use tools such as serp bot and enter the keywords you want to appear on.
If you see certain keywords coming a long way but not all the way forward, you can
continue to add more and better content and build links to the bottom.
You can also use ahrefs and look at “pages” to see keyword suggestions you start ranking
on but not high enough.
On page – the technical
In addition to the text on a website, there are also a plethora of other “on page”
factors that come into play. There are a dozen factors that are important but here are
some of the most important:
Have the main keywords in the Title tag.
The title is what appears on Google and represents each website.
-
Make sure the website loads quickly.
Anything over 3 seconds needs to be optimized immediately. Google says that 53% of
visitors leave a page if it takes longer than 30 seconds to load.
Keep in mind that you need to test all your most visited subpages individually.
Common errors for website loading slowly are:
Too big pictures
The page does not use cache
The best tools for testing your website are Webpage Test and GTmetrix.
-
Do not have “duplicate content”
Make sure you do not use the same content on multiple of your subpages.
Make sure your images have relevant search phrases in all the image tags.
-
Internal links
This is a real goldmine that many people miss. Google looks at the number of strong links
you get from your website from other websites. But they also look at links from your own
site. The subpages that get the most internal links will be perceived by Google, which
you also think is most important.
You can, for example, use the Google Search console or Ahrefs to see which pages get the
most internal links.
-
Use search phrases and keywords in headings (H1, H2, H3.)
Links – the magic ingredient
Before Google became Google, the search engine was called ” Backrub “. The reason for
this is that large parts of the algorithm are based on a voting system – the number of
good “backlinks” or “links” you get to your website.
One of Google’s founders, Larry Page, laid the foundation for PageRank. PageRank is an
algorithm that puts a certain score on every subpage on the internet. And simplified: the
higher the score, the higher the chance of ranking.
Even though Google’s system has become much smarter, links are still one of the most
important parts of search engine optimization.
If we compare with what it looked like 10 years ago, today it is more important that the
links are relevant.
This graph shows the relationship between the number of domains that link to a page and
the positions the site has on Google.
How do I get links?
Getting links to the website is something that can be compared to a PR job.
One of the most common is to write good content and contact relevant blogs online. Many
websites are looking for new interesting content for their visitors and in return you
get a link to your website.
If you buy search engine optimization from a company, ask them how they work with link
building, and how many links you will get per month.
Other ways to get links are to buy them directly from bloggers.
You can also buy blog posts, etc. directly from companies that work with it.
Get links from strong domains. You can use tools such as Majestic or Ahrefs to find
metrics. Some interesting figures are traffic, trust flow and Domain Authority.
Build links from as relevant websites as possible. It is definitely not a must but if
your website is about clothes, it is better to get a link from a fashion magazine than
from an IT magazine. This provided that both websites have equally good metrics in
general.
Make sure the links are “do follow”. There are so-called “nofollow” links which is a
code that the webmaster can add which shows Google and other search engines that it is a
“bought” link. Now Google has also introduced “sponsored links” tags which also gives
less strength to your domain.
Links in content. Ideally, you want the link built to your site embedded in content. It
shows the search engines that there is more good information on that link. For example,
if you get a link from a footer on a page, it shows that the link should not be so
valuable.
Always remember that the foundation is always about having good content that people want to link to and that can naturally spread on social media.
Conversion – from visit to customer
Let’s say you increase your traffic fivefold from 1,000 to 5,000 visitors a month with
your search engine optimization. Hopefully you have chosen the right search phrases to
work with and written good content.
Now you want visitors to take action on the website, such as contacting you or signing
up for a newsletter.
A very important part of search engine optimization is conversion optimization.
Think of the whole customer journey. What they have been looking for, what they are
looking for Write a good meta description for each subpage and use the main keywords in it.
Keywords are highlighted in bold and increase Click Trough Rate (CTR).
Have a good CTA (Call to Action), preferably “above the fold”.
Use an exit intent pop up for secondary CTA where visitors can, for example, sign up for
a newsletter.
Check out our Conversion Optimizer Guide to learn where you need to think about.
Rinse and repeat!
Let’s now say that you have doubled the traffic, can you then lie down on the sofa?
No, search engine optimization never ends, but you need to constantly update your website
with new content and keep track of what positions you have on Google, and another search
engines, what the traffic looks like.
When you see that you are ranking on certain keywords then you know what needs to be done
better.
Use the “low hanging fruit method”.
Here we see that both the words “retargeting” and remarketing ” and what position they
have on Google. We can also see that the positions have recently improved, this is due
to the fact that we have just used the “low-hanging fruit” method.
We identified that these keywords were in position 6-8 on Google and now it is in
position 4-5 due to improved content.
We will now evaluate this further and then continue to improve the search engine
optimization for this particular subpage so that we continue to move up to position 1.
To index new content faster, you can use the Google Search Console.
What does SEO cost?
There are many factors that need to be considered when calculating what budget, you need.
It is governed by your goals and the industry in question. However, SEO is usually a
cost-effective marketing as people use search engines to find what they are looking for,
so, by definition the conversion will be higher than visible to the masses.
The question is not really what the price is but what ROI (Return on Investment) you can
get. The important thing is always to measure and see if you get your ROI. The idea is
that search engine optimization should not be a cost but an investment. We are an SEO
agency you can get help from.
The best SEO tools
I have already mentioned several of the tools in the text above, but here you have a few
more tips. We have also written a post about the 20 best SEO tools.
Ahrefs – One of the largest analysis tools for search engine optimizers.
Majestic SEO – Another great analytics tool for SEOs.
Google Keyword Planner – A free tool to see how many searches different keywords have on
Google. You need a Google ads account to use the tool. Works just as well for search
engine optimization.
Google Search Console – A really good tool to see how your website performs on Google.
Totally free.
Google Analytics – No need for further explanation
WordPress – A common question is whether WordPress is a must for SEO. It is absolutely
not and Google does not care which CMS system you use. However, there are tools such as
Yoast SEO that make certain things easier to change. So, in this way WordPress can be
good.
Need help with search engine optimization (SEO)?
Click here to contact us. We will return within 1-2 days. We can help you get more
customers from Google and also with training and courses in search engine optimization
on site in Stockholm and other places.
Concluding remarks
Search engine optimization is still one of the most cost effective and long term
marketing strategies available.
With the right tools, good content and links, it is possible to take the first positions
on even the most competitive keywords, even if you only start today.
