How to Optimize Your Job Postings for Applicant Tracking System

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Applicant Tracking System

Introduction

Job postings are an important part of your company’s recruiting strategy. They provide you a chance to stand back and assess how you’re managing the tools and resources you’re employing for job postings. If you don’t optimize your job postings for the applicant tracking system, then they’ll be difficult for applicants to find and read, which could lead to fewer qualified candidates applying for the positions that need filling.

Use the right title.

You should always use the same title for each job posting. This ensures that you’re showing up in search results for all applicants. Rather than just one type of person (like a “web developer”).

The best way to do this is by using keywords in your title, which will help attract more qualified candidates and make it easier for them to find your job listing.

If there are multiple keywords used in this example, they should be separated by commas (the space character). Also, note how we’ve made sure there’s no punctuation between the words “web developer”. You want people who search for “web developers” to know exactly what kind of position they’re looking for!

Optimize your content.

The first step to optimizing your job postings is to ensure that they are as relevant as possible. To do this, you’ll need to use keywords in the job title, description, and other sections of your posting. For example:

  • Use keywords in the job title (e.g. “Account Executive”).
  • Use keywords in the description (e.g. “Serves customers by taking care of their accounts receivable issues and collections from vendors”).
  • Use keywords throughout each section of your posting (e.g. “Job Title: Account Executive. You’ll be responsible for managing our clients’ accounts receivables by collecting money owed by them).

Optimize your applications.

  • Make sure your application is easy to fill out. The more straightforward the application is for applicants to complete, the more likely it is that they will do so.
  • Ensure that your application is mobile-friendly. It’s important that you give applicants a way to submit their information on any device, not just computers or tablets to help ensure that you get an accurate count of how many people have applied and how many of those applications have been completed.
  • Make sure your application has an automated process for tracking applicants through each stage of their interaction with your company via email, phone calls, or other methods (such as social media). This can help make sure that everyone who applies gets through all stages of processing in order before moving on to another step in the hiring process so there aren’t any issues later down the line when someone misses out on something because they didn’t follow up quickly enough after submitting their information online the first time around.”

Use some keywords in the job description, too.

The way you describe your job is just as important as the way you describe yourself. In fact, it’s even more important than that because if someone is going to apply for a position at your company, they’ll have to search for it on their own in order for them to find out about it.

The best way to do this is by using some keywords in the job title and description of each post. You can choose any combination of words or phrases that accurately describes what kind of work will be done when hired into this position and also gives potential applicants an idea of what kind of person would be working there (e.g. “We need someone who loves dogs!”).

Create a unique link for each job posting.

The following action is to develop a special link for each job ad. You should use a URL shortener instead of using the same domain name as your job posting, which can be seen by anyone who visits your website and could cause some confusion in applicant tracking system (ATS).

You can also use custom domains so that no one else will have access to the same content as you do on the site itself this way if someone does see something related to their search terms (like being able to view all of their previous applications), they won’t be able to access anything else on that page either because it’s protected behind another layer of security measures like HTTPS & SSL certificates with expiration dates set far enough ahead so that people don’t forget about them after getting their first rejection letter from recruiters who specialize in hiring candidates based on keywords instead

Use the keywords that are most important to your business

When posting a job, include the keywords that are most important to your company. If you wish to work as a software developer, look for jobs using terms like “IT” and “software”. You’ll also want to include terms related to the industry in which you work. For example:

  • Software Engineer (IT)
  • QA Engineer (Technology)

Make sure the description is more about skills and less about the experience

The description is where you can really make a statement about your skills and what it is that you bring to the table. Without being overly confusing or unclear, this section should be as brief as possible. Think about what makes your resume stand out from other candidates’ resumes and what makes them different from anyone else who has applied for this job.

For example: If you’re applying for an engineering position at a company with offices all over the world, don’t try to include the word “engineering” in your job listing description. Instead, try something more specific like “I am an experienced engineer with 5+ years experience working on various projects across multiple industries.”

If there are keywords that describe what kind of person would be great at this role but aren’t exactly relevant (like “innovative”). Use them sparingly so they don’t clutter up your content unless they’re very important ones.

Your job posting should be easy to find and easy to read by both applicants and the applicant tracking system.

Make sure your job advertisement is as simple to find and read for candidates as you can. This means that you should be using keywords that are relevant to your business, industry, location (if applicable), and job title.

There are some general rules to follow when selecting the appropriate keywords for your posting:

  • Use keywords that describe what you do best so they will help attract candidates who fit those qualifications. For example, if you’re hiring a data scientist who uses machine learning algorithms every day at work then include phrases like “machine learning” or “algorithms”. In the description of the role but not just any old words like those would-be data scientists might use. When they think they’ve got something original up their sleeve! Instead, use terms specific enough so only people who really understand what you mean will apply. Otherwise, no one will know what their duties entail which can lead down awful paths.

Conclusion

Make sure your content is optimized for the applicant tracking system (ATS). It may take some time to get used to the new process and get your head around how to optimize your job postings. But once you’re confident with all of these tips. You will be able to attract the right types of candidates and lower the cost per hire all while increasing productivity in your office!

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