Over one billion people watch YouTube videos every day, or over one-seventh of all people on the planet.
You may increase YouTube subscribers for the long run by snagging a portion of those users.
However, gaining YouTube views is insufficient. As you produce additional videos over time, you want to discover how to attract YouTube subscribers who will watch, share, and interact with your content.
Summary of Contents
- Why is it crucial to have YouTube subscribers?
- Why maintaining consistency is crucial to increasing YouTube subscriber
- How to increase your YouTube subscribers
- Is it wise to purchase YouTube subscribers?
- Create a devoted following of subscribers
Why is it crucial to have YouTube subscribers?
Because they have chosen to include your films in their feed, YouTube subscribers are crucial. These are devoted viewers who will eventually share and publicise your films, assisting in the growth of your subscriber base.
When someone subscribes to your YouTube channel, they will always see your most recent videos in their main stream. Additionally, customers have the option to sign up for notifications whenever you upload a new video.
Like Facebook likes, email subscribers, or Instagram followers, think of YouTube subscribers as users who have chosen to prioritise your material over other content on that platform. It’s an additional location to strengthen current relationships and forge new ones.
Additionally, if you’re learning how to monetize your YouTube channel, having more subscribers may be the difference between having more YouTube views and, ultimately, more money.
Why maintaining consistency is crucial to increasing YouTube subscribers
Consistency is the secret to any successful YouTube channel—in fact, the secret to growing a following anyplace.
The time it takes for viewers to learn about you and your goals is limited. And if you stop to think about it, people don’t subscribe because of the video they just viewed, but rather because they want to receive future access to similar information.
Before they could spread out and thrive on their personalities alone, even well-known YouTubers like PewDiePie and Casey Neistat, who don’t seem to have a particular “thing,” needed to maintain a regular brand of video content.
Decide on the concept of your channel—what your promise is—and convey it quickly, especially when you’re just getting started. If you want the YouTube algorithm to recommend your material, this is very crucial.
Additionally, it’s critical to keep track on your YouTube stats over time. As much as best practises offer direction and assistance when you first launch your own channel, as soon as you start to see success, you’ll also want to apply your own measurements and benchmarks.
How to increase YouTube subscribers
By using some of the same strategies that many seasoned YouTubers do, you may increase the number of followers to your YouTube channel.
- a channel trailer
- concept of a pitch
- Create vibrant video thumbnails
- Work together with other YouTubers who have comparable viewership.
- Cover the hype, but don’t constantly strive to generate it.
- Post your videos on specialised internet forums.
- To promote binge watching
- Use YouTube Cards to recommend further videos
A lot of these tactics have a strong emphasis on three things: explaining what subscribers to your channel on YouTube may expect, reaching out to additional audiences, and promoting binge watching.
These tried-and-true strategies will help you go beyond garnering views and start developing your following on the most potent video platform available, whether you’re using your YouTube channel to sell your business or share your passion for making things online.
Make a “channel trailer”
You should make a teaser film or trailer to advertise your YouTube channel after learning how to do it. This channel trailer can be seen at the top of many YouTube pages, and it automatically starts playing when users visit such pages.
Make your own trailer video that you may use to briefly introduce yourself to people who haven’t subscribed.
Making a special trailer for this spot has the advantage that you can combine footage from earlier videos or directly address your audience and ask them to subscribe.
Here’s a fantastic illustration from Purple Mattress that communicates the channel’s personality, tone, and focus on improving sleep (passionate about sleep).
Develop a pitch.
Whether you’re an entrepreneur, a freelancer, or a creator, having an elevator pitch is a crucial skill that is sometimes overlooked.
The same is true with YouTubers.
Use this pitch whenever you need to succinctly explain what your channel is about if you want to learn how to become a YouTuber. You can use it in your introduction, your closure, your about section, or anywhere else.
The majority of YouTubers currently include a sentence like, “If you liked this video, please hit the thumbs up, leave a comment, and subscribe.” at the end of their videos. With an outro, which teases the stuff to come rather than what viewers just witnessed, this call to action is greater, though.
You can simply say, “I post [the videos you post] every [when you post], followed by a teaser for what’s coming,” in your pitch to prospective subscribers. These brief moments effectively convey the spirit of your channel, encouraging potential subscribers to click the Subscribe button.
Create vibrant video thumbnails
In some ways, titles are less effective than thumbnails at attracting YouTube subscribers.
Consistency gives your channel a cohesive appearance, therefore it’s effort well spent to ensure it.
You can choose whatever frame from each video’s thumbnail on YouTube, but you might consider creating your own.
Create unique YouTube thumbnails for each video using Canva (a free piece of software) to draw viewers in and establish a sense of coherence among all of your videos at a look.
Below, you can observe the difference it creates. Each individual video is clickable, and they also explain the brand’s mission, which is something that every prospective subscriber wants to know.
Apply to Shopify Storytellers if you’re a YouTuber.
With Shopify Storytellers, you can share your entrepreneurial narrative, earn money, and expand your YouTube business.
It’s simple for a creator to get bogged down in the production phase and overlook distribution: how will people consume your material if they never see it?
You will receive some views from the YouTube platform’s built-in audience, but it is worthwhile to consider audiences outside of your own channel and even YouTube itself.
Work along with other YouTubers who have comparable viewership.
On YouTube, collaborations are widespread and a terrific method to reach a new audience.
Contact a YouTuber you are familiar with or would like to collaborate with and offer a cross-promotional idea. A typical strategy is to have your potential spouse appear in one of your films and vice versa, giving each of you an endorsement in front of the viewers of the other.
Here’s an instance of a hot-wing-fueled chat with Harley Morenstein of Epic Meal Time and Sean Evans of Hot Ones. Then Sean made the spiciest ribs ever on Epic Meal Time. It’s a match made in heaven between the two channels because they both focus on elevating cuisine and provide similar forms of entertainment.
Cover the hype, but don’t constantly strive to generate it.
Consider creating videos that capitalise on current enthusiasm as part of your YouTube approach since you are aware that there is a strong interest there.
If you can discover a suitable overlap with your material, making a video based on a popular trend or celebrity can be a terrific way to attract some of that attention back to your channel and gain new subscribers.
Several instances include:
- covering tunes rather than only sharing your own unique compositions
- parodying whatever is currently trending online (like Pokemon Go or fidget spinners)
- replying to a different YouTuber
- responding to a popular video
- newsjacking a news item that is being discussed in the media
By strategically timeing these posts, you can attract new subscribers to your channel and make your videos relevant to viewers who might not otherwise watch them.
Post your videos on specialised internet forums.
Most likely, you already post your films to Twitter or Facebook. However, have you looked into other online groups, particularly those where you know your audience hangs out?
Once you’ve optimised your channel to grow your subscriber base, niche communities in Reddit, Facebook, forums, and other places that relate to your video’s audience may enjoy what you produced and opt-in to obtain more.
When you publish in subreddits or Facebook groups, try to focus on relevance rather than merely the size of the community.
As a YouTuber, you should be open and honest about who you are and what you do since these are communities (use your pitch from above). Make sure you’re adding value first and foremost since users are protective of the integrity of debate in these forums.
Promote binge viewing
It makes sense that a person will be more likely to subscribe if they watch more of your videos. They have more opportunities to follow you, and they also understand why they should.
Playlists are a terrific method to help consumers navigate YouTube and motivate them to watch more. Depending on what the playlists are labelled, this is advantageous for YouTube SEO and appearing in search results. To see suggested keywords, use the Keyword Tool. To examine search volume, trends, and competition, upgrade to the premium tool.
If you have a lot of content, think about creating playlists. This not only helps organise your videos into categories, but it also offers you control over the video that plays next rather than having YouTube show anything else.
Share a link to your video from a playlist whenever you can. In this manner, viewers are continually presented with content from your own channel that corresponds to the video that initially drew them in.
Make video recommendations using YouTube Cards
Your greatest option for proposing additional video content is YouTube Cards. Within the YouTube video, these are clickable interactive components that resemble thumbnail overlays. Use them to propose movies, channels, links, playlists, or even items.
Is it wise to purchase YouTube subscribers?
Naturally, “grow-quick techniques” like purchasing subscribers won’t benefit you in the long run. You may have a worthwhile audience without having a million subscribers. All you need is a small but devoted following who adores what you share with the world.
Although technically possible, it’s not always a wise idea to get a YouTube membership.
It’s possible that purchased YouTube followers won’t be as interested in your channel and content. As a result, even if your subscriber count may increase, your engagement metrics could decline.
Additionally, paying subscribers and followers is generally discouraged in digital marketing.
The use of bots, automation, and deceptive message is actively discouraged on YouTube. The following is taken directly from YouTube’s terms of service: “You agree not to use or launch any automated system… that sends more request messages to the YouTube servers in a given period of time than a human can reasonably produce in the same period by using a conventional on-line web browser.”
YouTube has, if anything, shown that there is a market for practically everything on the internet.
You can venture out and discover yours, whatever it is that you create.