If you own or operate any kind of business, one way to promote it and increase sales is through the use of brochures. You can give out your brochures at conventions or trade shows, or even on the streets, although some cities have laws that prevent businesses from giving away brochures in public places. You can also choose to distribute your brochure online and to other organizations. No matter where you choose to distribute your brochures, there are right ways and wrong ways to do it. Here are some tips on how to distribute brochures to the right audience.
Know who you want to reach
Identifying who you want to reach with your brochure is the first step in creating and distributing one. You need a specific, focused audience that will find it useful.
Once you know this, you can advertise or distribute your brochure accordingly.
For example, if you’re targeting seniors, you would create content geared towards them and look for opportunities to place it near senior centres or retirement homes. Or if you’re targeting startups, you might use Startup Digest as an outlet to help promote your message.
Plan your distribution strategy
Distribution is the final step in your marketing campaign. Without a distribution strategy and the right place to put your brochures, it might be difficult for them to find their way into anyone’s hands.
You can distribute through traditional channels like mail, phone calls, and email blasts, but there are also more innovative ways to do it.
One way is through social media. Posting about the brochure on Facebook and Twitter will expose it to your friends and followers, who can then share it with their friends and followers as well.
If you’re unable to post on social media yourself, consider hiring someone else, like a college student or intern who doesn’t have a job yet or someone looking for some extra cash.
Hand out on paper or electronically?
When meeting people in person, it’s a great idea to hand out your brochures or other materials.
To get your promotion to a broader audience, you’ll need to hand it out in places where there are larger groups of people or businesses who are more likely to be interested in it. Don’t forget that the more information they have, the more they’ll remember.
Be sure that if it’s on paper, you include your website address so they can find out more.
What content makes people stop and read?
Do the following things to increase your brochure’s readability.
First, the title should be catchy. The more people stop and read, the better chance you have at getting them interested in your product or service.
Second, the design should be simple and attractive.
Third, it is important to make sure you have a concise message that is related to what your company does as well as who it does it for.
Fourth, make sure there is enough information about yourself so people can find out more about what you do online easily through social media or your website if possible.
Who’s doing the distribution?
You can choose to do the distribution yourself, assign this task to a team member, or outsource it completely.
Regardless of who is doing the distribution, there are several ways you can ensure your brochure gets into the right hands.
First, make sure you have an adequate number of brochures and that they are in good condition. You don’t want potential customers to think your business doesn’t care about quality before they’ve even seen what you have to offer.
Second, try handing them out in a public place like a train station or shopping mall, and be sure not to give them away in huge groups because it will seem like spamming. Instead, hand them out one by one so that people feel special and as though you’re speaking directly with them.
Give your copies a personality
The first step is deciding what type of personality your brochure has. This will depend on the company, but there are some general guidelines you can follow.
Let’s say you’re a multinational conglomerate looking for new investors. You’ll want your brochure to have a professional and polished feel with lots of graphics and photos.
If, on the other hand, you’re an organic produce store looking for customers, then your brochure will be more minimalistic and inviting, with images of fresh produce and recipes.
Place your brochure where people can take it with them
Distributing your brochure is only one part of the equation. You also need a way for people to take it with them. This is where brochure holders come in.
They are a common tool used by small business owners, but they’re not just limited to presentations and flyers. They can be used for other purposes as well, including distributing event tickets and coupons.
One popular design is called a “French fold brochure holder,” which has four panels that fold inward from the top. The idea behind this type of holder is to have all of your content visible at once so that people don’t have to spend time trying to unfold it or searching for information inside.
At Trade Shows
Trade show attendees are often in the market for new products and services, so handing them a brochure is a great way to get your company’s information out there.
Distributing brochures at trade shows is an excellent way to have a physical presence at an event and to make your company stand out from the competition.
Trade shows are generally known to be great for reaching and engaging customers. This is because, by attending a trade show, the customer has already shown interest in your product or service.
At Business Centres
Distributing brochures to the business centres is also a good idea because it helps them promote their products in an environment that they are already in. They can distribute brochures by leaving them on the tables, on the sofas or even by putting them on display racks.
Re-use your old copies in an unconventional way
Don’t throw away that old brochure! Here are seven creative ways you can re-purpose your old copies:
- Make a flyer and put it in the window of a store or on a bulletin board.
- Cut them into pieces and use them as confetti for an upcoming party or event.
- Fill up a bowl with copies, add water, and freeze them overnight to make ice cubes with your contact information on top for guests at the next big event (think weddings, business events).
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Keep the brochure with you so that you can offer it to people who ask about your business. This might be a good idea if you’re out and about for some reason.
Conclusion
Once you have created your brochures, it is time to hand them over to the right hands. This may seem like a daunting task, but there are a few ways that you can make this easier.
You want to be sure that the brochure goes to an area where it will be seen by people who are interested in what you’re offering.
For example, if you’re trying to find more business for your new restaurant, then hang your brochures at grocery stores and gas stations. If you are looking for more customers for your landscaping company, hang them around apartment complexes and businesses.
