How to Build a Profitable Live Stream Fitness Classes in 2022

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Fitness live streaming classes

Hi, are you looking for the best at-home workouts? If YES, you are more likely to find online fitness classes. As many gyms and fitness centers have been closed due to the COVID-19 outbreak, people are increasingly turning to on demand fitness platforms for their workout needs. However, it’s critical to get into those daily workouts, especially if you sit at a desk all day. 

To help you out, we researched, analyzed, and compiled a few statistics on online fitness, including live streaming and on-demand fitness streaming platforms, to understand and highlight the drastic growth and changes that the fitness industry is experiencing.

Here, we go!

  • 75% of those who use virtual fitness also attend in-person classes.
  • The global online fitness industry will be worth $10.71 billion by 2022.
  • Virtual workouts increase in-person class attendance by 12% in gyms and studios that offer them.
  • The global online/virtual fitness market will be worth $59,231 million by 2027, growing at a 33.1 % CAGR from 2020 to 2027.

With this, let us see.

Fitness Streaming Platform

The COVID-19 pandemic has changed the way you must coach, engage, and interact with your clients. Running a fitness business has never been more uncertain.

Indeed, industry research reveals:

25% of Americans say they will never go back to the gym.

42 percent of Americans now prefer to exercise at home.

Membership fees will rise as a result of new hygiene requirements.

That’s before you consider lockdown and social distancing measures, which could force brick-and-mortar stores to close whenever coronavirus cases increase.

Online fitness studios and fitness live streaming services are quickly becoming the go-to way to generate a consistent income in an unpredictably volatile industry.

You will be able to do the following if you have a live-streaming fitness platform:

Futureproof your business by having a consistent income stream that you can rely on no matter what the industry’s future looks like.
Profit from high demand and low supply: There is a high demand for online exercise classes, but the industry is not yet saturated. You have the chance to become the new Peloton of your fitness style!
Expand your reach: live streaming allows you to connect with people all over the world. You can expand your facility far beyond your immediate area!

Step-By-Step Guide to Build Online Fitness Class Platform in 2022

So, whether you’re a personal trainer, a new gym owner, a yoga instructor, or an experienced gym owner, if you’re looking to take your fitness business online, here’s our how-to guide to streaming online fitness programs.

You may be wondering, ‘How Can I Live Stream My Fitness Classes/ How to Create Live Stream Fitness Classes’ Starting your best online fitness streaming platforms and live streaming it for millions of people can be challenging. So we’ve broken down this massive goal into a few smaller, much easier steps.

Without further ado, let’s begin!

# Decide the Type of Fitness Classes You Want

The first step is to decide which fitness classes you’d like to live stream. This decision will impact your approach as well as the equipment you’ll require. Unsure where to start? If so, we recommend focusing on one type of class – the one you feel most comfortable broadcasting – and you can start building your schedule from there.

# Pick the Best On-Demand Live Streaming Platform

The next step is to find a platform to host your live feeds. If you want to build a successful online fitness business, you’ll need the best online fitness streaming platform to attract a larger audience and convert them into loyal customers.

# Customize Your Website

It’s now time to customize your newly created video website. The key to a great website is to make it easy for customers to find the information they need while also keeping your business’s name and brand in the spotlight. You must give it a look and feel that reflects your training style and makes it a desirable training destination for your customers.

# Choose a Business Model

In this step, you will choose a business model to monetize your live videos.

There are three main fitness video monetization models that VOD businesses use. They are as follows:

  • SVOD 

SVOD stands for subscription video-on-demand. The traditional cable television, provides customers with access to a catalog of video content for a recurring daily, weekly, or monthly fee.

  • AVOD

AVOD stands for ad-based video-on-demand. When you stream video content for free but require viewers to watch ads, this is known as AVOD.  For most creators, YouTube is the most well-known AVOD platform.

  • TVOD

TVOD stands for Transactional Video on Demand. It is the opposite of SVOD platforms in that it allows customers to buy content on a pay-per-view basis. Think of it as an online Blockbuster. Customers can usually choose between renting and buying. TVOD platforms include Apple iTunes, Sky Box Office, and Amazon’s Rent or Buy video store.

# Enhance Your Live Streaming Setup

The next step is to get your live streaming ready. The good news is that all live-streamed fitness classes require the same basic equipment. For instance: What works for kickboxing can also work for a dance cardio class.

However, the following are the two factors that influence the quality of your live stream:

  • Your Video’s Clarity
  • Your Audio’s Quality

# Secure Your Online Fitness Platform

Your in-person fitness classes most likely revolve around music. Taking that music and experience online, however, can be challenging.

There are several legal distinctions between online video and audio recorded in a studio. Even the most well-meaning instructor can accidentally land himself in legal trouble!

# Schedule and Promote Your Live-Streamed Fitness Class

After you’ve completed all of your preparations and begun your fitness live streaming journey, you may want some people on board with you.  That is why you must schedule and promote your fitness live stream. You should plan your first live stream for a time when a large number of your subscribers will be available. It should be convenient for them and fit into their schedule!

Concluding Notes

Well, you don’t have to give up on your fitness goals just because you’re stuck at home. Signing up for and paying for live stream fitness classes benefits not only struggling businesses but also increases your commitment and accountability. So, what next? Explore your options and sign up for the online fitness platform today!

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