How Effectively Can You Use Product Information Management to Create a Product Catalog?


How Effectively Can You Use Product Information Management to Create a Product Catalog?

Having an online catalog has become one of the high-quality leads generation techniques to make customers not diversified from your brand by providing all product information at one stretch. For quick and huge sales expansion, every business should definitely have an e-catalog.

But to effectively manage and monitor your online catalog, you need software like product information management that enables flawless catalog creation and management. Moreover, with the increasing demands of end customers in online shopping and sophistication in product information, having an online catalog can help you meet customer behaviors, provide 24/7 visibility to your products online and allow you to stay competitive.

Let’s take a look at the advantages of having an online product catalog.

  • It is cost-effective and much cheaper than paper catalogs.
  • It provides quicker launch times.
  • It allows you to design a catalog without any space restrictions.
  • You can easily understand customer behavior analysis.
  • You can effortlessly maintain and distribute the same data across multiple sales channels and social networks.
  • It increases the potentiality for wider audiences and new markets.
  • It improves interaction with your end users even better than before.
  • You can enable more agile and effective customer service.
  • Any corrections or removals can be easily done on your catalog instantaneously.
  • It provides you a huge scope for marketing that is more omnichannel and flexible.

Steps to create a product catalog through using PIM

#1: Creating trust by providing quality product information

The first step in creating a product catalog would be instilling trust in your customers while shopping on your e-commerce website. You should make your online store visitors believe that the products and the information you display are worth buying from you; therefore, it becomes their favorite place to buy and place an order with you.

To make this perfectly possible, you will have to provide your customers with comprehensive and accurate information in your product catalog. Only then do your customers prefer to buy your products again and again after the required trust is built. To achieve high-quality product content, you can ensure the following aspects are available in your e-catalog.

  • Adding up comprehensive information in your product catalog by providing all the necessary information needed by the customers of your products such as videos, images, features/characteristics, units of measurement, inventory information, and how to use the product information.
  • Ensure you provide the latest information on your products so that when your customers look for the same product on any of your linked websites, the product information does not vary from the original. Therefore, make sure your product information is identical across all your e-channels and other distribution channels.
  • Demonstrate your products through high-quality visuals, so it creates a positive impression among your customers and boosts them to buy your products. Therefore, sticking to multiple media formats can help you create a dynamic online catalog.

#2: Tag and categorize your digital product catalog

Make your e-catalog categorized as per your customer specifications by offering them multiple options to filter, refine, and categorize the product information of your online store. You can tag and categorize all your products with extreme standardization from the customer’s perspective. Provide them with as many attributes of products to your customers, so that they get more information when looking to buy a product.

Additionally, you can ensure all product tags and measurement units are consistent. Also, do not just provide the same kind of attributes to all products; show some variations between products.

#3: Map your catalog management process

If there are multiple stakeholders, it could make your e-catalog management a complex process. One best way to get over this challenge is to map your catalog management process. This makes it easy for you to identify who and where internal and external stakeholders are located along this process. Once you map, you will get clarity on the following aspects:

  • Which areas do stakeholders handle in the catalog management process?
  • Who gets highly impacted by your catalog changes?
  • When they usually get affected during the catalog management process?

After you get answers to these questions, the mapping process allows you to quickly find the approach of your stakeholders, when you update your product catalog.

#4: Enable effective upselling and cross-selling with related and alternative products

The online catalog gives you the facility of displaying related products by grabbing your customer’s attention and increases the average order value. Being a product owner, you can imagine your product purchase behavior and whatever products you would have searched previously, you will get recommendations to buy relevant products or alternatives below your search page.

Alternative products can tempt and create an urge in your customers to buy other products along with what they are looking for. If they do not find the product they are searching for, they will go to the alternative product pages and again they can see other recommended products customized for them.

#5: Effortlessly manage your e-commerce product catalog database

To effectively manage your ecommerce catalog management, you must optimize the catalog. With the following suggestions, you can maintain a clean product catalog database:

  • Maintain all your product information only in a single database; therefore, there will not be any replication seen in any other systems. Keeping a single source of truth in your online catalog can help you with being more efficient and also avoid any errors.
  • You or your catalog team may tend to make any changes in the catalog as per the requirement of vendors. Therefore, it is a good idea to mention the roles and authorization flows for database modification at the beginning itself. By doing so, you will know who has made changes and at which level. Moreover, you can maintain and safeguard your data quality and prevent data redundancy.
  • If you have plans for expanding your business in the future along with an e-commerce catalog as well, first check whether you have the feasibility to expand your database. If any new catalog can be just added to your existing structure without impacting your original form, then go for that. Otherwise, you will be forced to change the entire internal structure of your e-catalog for adding new products.

#6: Choose a catalog management tool

This is where PIM plays an important role in helping you manage your e-commerce product catalog. There are many tools available in the market but not as equal to PIM, to manage your e-commerce product catalog. However, in case you want to have a look at other e-catalog tools, you can glance through a stand-alone e-commerce platform, a spreadsheet software, or an e-commerce platform that integrates with your ERP tool.

Product information management (PIM) can easily fit your business needs and can cope with your available technical stack, business size, the complexity involved in your product catalog, easily adaptive by resources, and also sustains with your future product expansions. The best usage of PIM is to avoid redundancy of existing data and provide a clear view of accessibility and availability of products to both customers and suppliers.

#7: Customize your B2B e-commerce product catalog

If you execute a B2B category, then you will be at the stage of dealing with high-level complexity. The pricing of your product can vary from customer to customer or as per the ordering scenario. This is where personalization of catalog plays an important role in online B2B store. Paying some close attention to your customers can get you the right price for your online store as customer-specific.

Moreover, if you decide to serve various content to multiple customer segments, then you should require a tool like product information management. So that it can provide you a tailor-made solution to create an extensive online catalog. Customization in content helps you serve all types of customers according to their preferences.

#8: Switch between online and offline catalogs

If you are presenting an offline catalog along with your online catalog, you should make a proper plan of how to complement both these catalogs with each other. Your offline content can serve as an easy-to-read product overview for better understanding and taking quick decisions. Similarly, your online catalog can serve your customers with an extensive and the latest product information hub for deep-dives and comparisons.

We have discussed many features of product information management in our previous blogs, but in this blog, we have explained deep-down about how effectively and creatively you can create an online product catalog. If you adopt PIM, you can outperform your competitors and effectively strategize for your omnichannel and marketing efforts.

All you need to have to design a perfect online catalog is accurate and updated product data, catchy images, and an appropriate catalog layout.


You can improve your online sales and boost your bottom line by creating extraordinary online catalogs. If you have any feedback towards this blog or want to share any additional information on product information management, please feel free to provide it in the comments box. There are many things to know about product information management which helps your business extremely well.


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