Lead generation is one of the most important activities for both marketing and sales. While the definition of a “lead” may vary from business to business, generally, a “lead” is defined as a customer’s consent to be contacted. In other words, a “lead” is an interest in sales outreach. This lead can be a requested demo, contact form, a chat dialogue, subscription form.
In this article, we will discuss techniques for generating leads digitally, you can also visit Best SEO Company page for further help & support.
Lead Generation Techniques by SEO Company –
In this article, we will discuss the following –
- SEO Pages for bottom-of-funnel
- Run high relevance paid campaigns
- Remarketing to purchased lead lists
Let’s get started!
1. SEO Pages for bottom-of-funnel
According to an online study, Google recorded 79% of the total online searches. This means Google records thousands of searches per second.
Are you taking advantage of this growing number of sales leads?
One very crucial step in attracting more leads is optimizing your website for SEO. Take out a reasonable time to lay out a keyword strategy that targets a variety of generic, long-tail, and targeted keywords. These keywords must include phrases that your potential customers would search to find your service.
Next, use a keyword tool like Google Keyword Planner or SEMrush for auditing the performance of your keywords and monitoring the monthly search volume of each keyword. If a keyword registers at least a several hundred searches, you can consider using them.
Build a content-rich SEO page and include your shortlisted keywords. Embed a lead form on the page for receiving conversions from organic traffic visitors.
2. Run high relevance paid campaigns
Online paid campaigns are one of the quickest ways to generate leads as compared to organic traffic. We have seen businesses experience a 1200% increase in lead generation in just a month of running paid campaigns.
It would be best if you kept aside a certain percentage of your marketing budget for running paid campaigns. An average cost per sales lead for a B2B business can run into a hundred dollars, so you must be prepared enough to see substantial results.
Give yourself enough budget flexibility to target different keywords and test out different ad groups and conversion points (“Download Case Study” or “Request a free demo”).
Google AdWords and LinkedIn Ads are two of the most popular PPC channels for lead generation for B2B businesses.
- People searching for a solution on the search engines are active participants in the lead generation process and are more likely to convert into paying customers.
- Especially if you’re a B2B business, LinkedIn Ads can help you target the right prospects that closely match your business’ ideal customer profile.
3. Remarketing to purchased lead lists
Several marketers receive purchased lists they need to market to. In many cases, they also receive existing customers’ lists that they remarket to. However, in many cases, these lists do not generate any valuable list as it often includes lists of those customers who never really provide their contact details themselves.
But there are many steps that you can still take to convert these contact lists into actionable sales leads.
To generate leads from such purchased lead lists, consider doing the following –
- Run retargeting campaigns – You can run retargeting campaigns by uploading email addresses to Facebook or LinkedIn.
- Customer outreach emails – Sending informative content and resources like newsletters, one-pagers, e-books.
- Inbound marketing strategies – With the help of social media, content marketing, search engine optimization, and consistent blogging, you can improve your prospects.
Generating quality leads is a crucial step in every marketing and sales process. By focusing on a high-intention channel, you can garner converting customers. For an initial investment, you can
start by creating many SEO-optimized web pages. If you want to scale up quickly, you can invest in online advertisements and paid campaigns such as Google AdWords PPC or Facebook Ads and more.
To get even faster results, we suggest you contact a professional SEO Agency New York that takes care of every aspect of your online marketing efforts – from organic methods like SEO to paid advertising like PPC. With proper guidance of SEO NYC, you cannot only improve your overall search visibility, but you can also brand yourself online.
As every industry and niche continues to experience stiff online competition, no website can sustain without Search Engine Optimization (SEO). It is a compilation of several steps and processes that help optimize the website based on search engine guidelines to make it more relevant and help show it up on the first page of the search engines.
SEO not only helps you position better in the search results but also appeal to your potential audience, improve your branding prospects, and as a result, help increase conversions and revenue.
What is SEO Company On-Page SEO?
On-Page SEO is a significant part of every SEO Company. No website optimization is complete without implementing on-page SEO. This is the part where you build your website pages and work towards improving your search engine ranks as much as possible by making your website user and search crawler friendly.
In this article, we will discuss the top 5 best practices by SEO Company that make the foundation of On-Page SEO.
1. Keyword Research
Keyword research is the first process of finding those keywords and catchphrases that your potential customers use to make a query in the search engine. This will help you bridge the gap between you and your potential customers and bring you more targeted traffic.
2. Optimizing URL
No one likes to read a long URL with several patterns and numbers. Your website URL should reflect what your audience will find on your web page. As a best practice, you should always optimize your URL with your primary keyword to make it more accessible to the search engine crawlers. Proper structuring of URLs with targeted keywords will give you benefits over other competing websites, helping you rank better in search results.
3. Adding Meta Tags
Meta Tags are divided into four fundamental categories – Meta Title, Meta Description, Meta Keywords, and Meta Robots Tag.
Meta Title is the title of the web page that you see on the search results page. Whereas, Meta Description is a short description that tells your audience and search engines about the page.
4. Content Optimization
No matter how visually appealing your website looks, if your website fails to provide clear answers to your audience’s questions and queries, your website will never be relevant in the search results. As a result of which, you will never be able to position higher in the search results. This said it is crucial to make sure that your website content is on point. As a best practice, do not stuff your content with too many keywords. Structure your website content properly by using title tags and bullet points. Avoid writing vast blocks of texts that hinder user experience.
5. Image Optimization
Living in an information age has reduced the attention span of almost every internet user. This said, no one will wait more than 3-4 seconds for your website to load. You must ensure that your website’s speed is to the optimum. One way to do this is by optimizing all the images and other graphic elements on your website with proper tags and compressing them based size specifications to make sure that your site loads quickly.
6. Broken Link Method
This is probably the quickest way to receive a backlink and establish a good relationship with the other website owner in the process. This strategy involves finding and contacting website owners and webmasters, reporting any broken links on their website. Next, recommending your website as a suitable replacement for that broken link. The broken-link method is perceived as a favor that you do to the sites in your niche area, and thus are received with respect. Just because you report a broken link, it increases the chances of your website getting a link back from them.
To use this method, you first have to find them on the web. One effective way to do this is by using Google search queries –
- Keywords inurl:links
- Your keywords + resources
- Your keyword + links
As the best SEO company Delhi, DigitalOye offers niche-specific SEO solutions to make sure that you receive the best possible results from your brand’s presence in the search engines.
Having a solid backlink strategy in place is crucial to the success of your website’s SEO strategy. You can either execute the best SEO practices yourself, or you can hire the best SEO Company that helps you build a robust back linking profile.
Instead of stuffing your content with irrelevant links to other web pages on your website or third party sites, instead, try to solve their queries in the form of content.
Yes, backlinking is a crucial part of your website’s SEO process, but it is not the only way forward. You need to be mindful of the backlink structure you create. You must have an intention to provide information to your visitors while creating content for a backlink, instead of creating vague, low-quality content, dismissing the importance of relevance.
When we compare the importance of content and backlinks, one may say that backlinks are the second step in the process. The very first step of all the SEO practices is creating insightful, informative, attractive content.
If your content strategy is not in place, your entire SEO process will fail to yield the desired results.
DigitalOye is a digital marketing agency that offers professional SEO Company in Delhi and backlinking services that are customized to the requirements of individual clients’ niche area.