Freelancer or Writing Agency: What’s Better for Your Company’s Blog?

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If you own a company, you know that your blog is one of the best tools you have for marketing your business. But, staying on top of a regular posting schedule while maintaining a high-quality blog can be tough. This is where deciding between hiring a freelancer or a blog content writing agency to help produce your blog content comes in. If you are deciding between the two options, read on as we explore five factors you should consider to help make your decision.

Every contemporary business needs a website. And every website requires someone to write the words that fill the pages.

If you are an entrepreneur, you may handle the writing yourself, but before long — you need help. Between posting long-form articles multiple times a week, sharing content across every social media, and writing sales copy to close the deal, you soon find yourself doing more writing than anything else.

That’s when you search for a contractor — someone who can create stellar content for you while you get back to what you do best.

A freelance content creator is a self-employed specialist in their field who can help you complete small projects. An agency is a team of employees or freelancers with multiple specialties to help you complete larger projects.

When it comes time to outsource content writing, one type of writer isn’t necessarily better than the other. Hiring an agency vs. freelancer depends entirely on what your business needs.

Factor #1: How Much Time Do You Have to Manage Your Blog?

One of the key deciding factors between hiring a freelancer or agency to help with your blog is how much time you have to manage the project. If you have a lot of time and are very hands-on, working with a freelancer could be a good option. This is because you will be able to provide clear instructions and manage deadlines closely.

On the other hand, if you are short on time or not as hands-on, working with an agency could be a better solution. This is because agencies typically have a team of writers and editors who can handle different aspects of the project, giving you more time to focus on other areas of your business. Typically, blog content writing services offered by an agency will cover everything from topic ideation to publishing, making the process much easier for busy business owners.

Factor #2: What Budget Do You Have for Your Blog?

Another key factor to consider is your budget. If you have a limited budget, working with a freelancer could be the most viable option. This is because you will only be paying for the content that is produced, rather than also paying for overhead costs associated with an agency.

That said, if you have a larger budget and are looking for a more comprehensive solution, working with an agency could be the way to go. In addition to providing high-quality content, most agencies will also offer other services like SEO, social media promotion, and even design. This means that you can get all of the help you need to produce a successful blog under one roof.

Factor #3: What is Your Blogging Goal?

Before making a decision, it is important to sit down and think about what your blogging goals are. Are you looking to simply post regular content or are you trying to build a following and generate leads? If you are just looking to post regular content, working with a freelancer could be the best option since they are typically able to produce regular content to an extent.

However, if you are looking to build a following and generate leads, working with an agency that offers additional services like SEO and social media promotion could be a better solution. This is because they will be able to help you not only produce great content, but also promote it to the right audience and generate leads from your blog.

On the other hand, if you are short on time or not as hands-on, working with an agency could be a better solution. This is because agencies typically have a team of writers and editors who can handle different aspects of the project, giving you more time to focus on other areas of your business. Typically, blog content writing services offered by an agency will cover everything from topic ideation to publishing, making the process much easier for busy business owners.

Factor #4: What Type of Content Are You Looking for?

When deciding between a freelancer or agency, another important factor to consider is the type of content you are looking for. If you are looking for more general, evergreen content, working with a freelancer could be fine and would likely save you money. Besides, if you don’t need an expert, one person should be able to handle the work.

On the other hand, if you are looking for more specific or niche content, working with an agency could be a better solution. This is because they typically have a team of writers who specialize in different areas and can produce high-quality, targeted content for your blog. Moreover, because they have dozens of writers, they will make an effort to assign a writer who is familiar with your industry and can produce great content for your target audience.

Factor #5: What is Your Overall Marketing Strategy?

Finally, another factor to consider is your overall marketing strategy. If you already have a solid plan in place and are simply looking for someone to produce content for your blog, working with a freelancer could be the best option.

Conversely, if you are starting from scratch or need help developing a comprehensive marketing strategy, working with a content writing agency could be a better solution. This is because they will not only be able to produce great content for your blog, but also help you develop a strategy for promoting it and generating leads.

Conversely, if you are starting from scratch or need help developing a comprehensive marketing strategy, working with a writing agency could be a better solution. This is because they will not only be able to produce great content for your blog, but also help you develop a strategy for promoting it and generating leads.

Freelancers are solo business owners. They usually work alone to find clients, conduct research, draft content and edit articles. They do it all by themselves, which means lower overhead costs.

But this makes the life of a freelance writer a hectic one. While they can be helpful for late-night requests, their communication can be somewhat unreliable due to irregular schedules.

If your project requires multiple skill sets to complete, you will need to outsource content creation to more than one person to complete it.

A prime example of this is articles that require graphic design elements. If you work with a freelance content writer, you will also need a designer to complete the in-post visuals. And if you want help making it look nice on your website, you’ll also need a freelance developer.

Final Thoughts

When deciding whether to work with a freelancer or an agency for your company’s blog, there are several factors to consider. These include your budget, blogging goals, and overall marketing strategy. By taking the time to weigh these factors, you will be able to make the best decision for your company’s needs.

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