If you want to have a successful logo, be sure to read these five proposals that we present below.
People involved with graphic design, marketing and the business world know the importance of having a famous logo for commercial and institutional success. That is why it is so essential to manage at least five of the keys or tools used by visual communicators when it comes to design a logo. Learn more about this topic below.
1) You should not be guided by passing fads
For your logo to be successful, you must make a timeless design that is not governed by passing fads. You should also bear in mind that make your logo original. If you are not looking for originality, your followers or customers may confuse you with other competing brands.
2) No imitate
We all know that there are logos in the history of graphic design that have become icons and benchmarks of excellence. However, this does not mean that we should imitate them. It is clear that nobody will want to see a chocolate company that uses the same typeface as Coca Cola. Therefore, do not imitate! Just get inspired and learn from the best.
3) Use clear typography
Following the previous idea, it is clear that, just as you should not copy what others do. You should not exaggerate with your creativity by designing a logo with a typography that is unreadable. Creating your own font for your logo is definitely a good idea. However, keep in mind that it should be clear, simple, and easy to read.
4) Be careful with the colors
Although the color you can strengthen the background of your logo or your typography. Many companies also use basic logos with white backgrounds and black typography to directly indicate the name or acronym of your company without generating misunderstandings.
You may see examples in brands such as Puma, Nike, Adidas, Sony or Chanel. These companies manage to reach much more diverse audiences with their choice and with a clear message, if we consider that, in colorblind people, for example, colors such as red may not be clearly distinguishable; or that the use of colors such as blue in Asian countries may be associated with mourning.
5) Less is more
The more successful logos are those in which simplicity and legibility are the predominant elements. This means that audiences respond much better to simple and clear logos, than those that are too colorful or overloaded. In this sense, a good recommendation is that you use an imagotype for your logo, that is, an image that contains two elements, a figure and a word that do not merge. The sportswear brand Puma, for example, has this word as its logo and an illustration of a feline on one side.
As a final recommendation, consider that it is very important to know what the objective of your brand is. You should not search references of food companies, for example, if your organization is linked to the world of fashion. Identify your target audience and their tastes well. This action, and the union of all the recommendations that we gave you previously, will surely lead you to success.