Building an eCommerce portal is the first step to sell products online. However, the most important step to make this portal accessible to everyone is SEO. A properly designed website with low-priced products does not have any value until you start an SEO campaign. With successful SEO, your eCommerce website will rank high in the organic search result. Thus, your digital store will be visible to lots of potential shoppers.
As a reputed company, Brainvire.com suggests some guidelines, which will take your website to a higher rank. Check out these SEO tips for your eCommerce site.
Look for the most effective keywords–
It takes time to work on the best keywords for your eCommerce stores. The strategically used keywords ensure better outcomes from your SEO campaign. An in-depth keyword study will help you to identify phrases that add visibility to your site.
Do not stick to too generic keywords. Find the most distinguished keywords and compete with other eCommerce sites. Long-tail keywords also result in a higher conversion rate.
Insert keywords to your anchor text
Your eCommerce site must have different links that reach your visitors to product pages. To make your store more visible to Google, you have to use relevant keywords and phrases for anchor text. However, you must not use anchor text several times to avoid penalty. Make the right use of every keyword.
No duplicate content–
SEO professionals always know the risk of using duplicate content. Google and other engines never like the copied content.
But, in eCommerce stores, you can find similar products. Still, you need to maintain uniqueness while writing product descriptions. You have to identify every page of your site and find ways of minimizing redundancy. Post the original content based on your website structure.
Edit the URL structure to make it easy to crawl–
Your eCommerce website’s URL structure plays an important role in driving up your ranking. Search engines can easily crawl a proper URL. Moreover, the URL structure also leaves a positive impression on your visitors. You may retain those visitors on your site for a longer period. Furthermore, you will get a reward from the search engines.
Write the most compelling product descriptions–
You know that 100% unique and original content is important. However, you must write a product description in a way, which grabs the readers’ attention. Do not copy the manufacturers’ descriptions and paste them to your website. Write the description in your language and make it search-engine friendly.
Make product images SEO-friendly-
Images are highly valuable for your eCommerce platform. Your customers like to see images to feel and visualize the product. Thus, publish high-quality images for every product. However, your images must also be comprehensible to the search bots. Apply the proper SEO techniques for your product images and raise the rank of your site.
Insert ALT tags into your photos, as it is one of the vital SEO steps. Find relevant keywords for every product image on your site.
Make product pages easily accessible–
Some eCommerce store owners do not add links to home pages to reach their product pages. That is why visitors cannot find the right product pages. Ultimately, it results in the loss of sales and low profits.
Let your visitors navigate to your product pages without effort. Place the links rightly to get value from SEO and benefit your potential customers.
Start a campaign with Google Ads–
You cannot fully rely on Google Ads. Still, you need to start this paid campaign for your eCommerce platform.
Lots of sponsored ads and banners can cause negative impressions. That is why you can look for cheaper CPC ads for your website.
Remove broken and damaged links–
It is one of the steps for eCommerce technical SEO. Your website visitors will feel distressed when they click on a link and find the 404-error message. To prevent your visitors from having this problem, you need to check your links. Save your website from broken links.
Check the conversion rate–
With eCommerce SEO, you can find an increase in the number of website visitors. Do those visitors buy products from your digital store? Without conversion, you cannot find a difference in sales. Thus, conversion rate optimization is one of the parts of your SEO campaign.
Install Google Analytics and track your website traffic. This tool enables you to learn about the activities of your eCommerce website visitors. Based on the analytical report, you can take the right step. Use Google Analytics for your eCommerce SEO campaign.
8 Ways to Handle Out of Stock Products
Have you gone online to sell your products using an eCommerce platform? However, you can find some issues common to both digital stores and brick-and-mortar retail stores. In both these cases, inventories can go out of stock. Offline retailers can simply communicate with customers to let them know about the unavailable products. But, the scenario is different for eCommerce businesses. You need SEO for your eCommerce website. Thus, when the product goes out of stock, you must manage your pages to avoid adverse effects on your SEO campaign.
Digital marketers from eCommerce SEO companies know the right technique to deal with your out-of-stock pages.
Display some relevant products–
You may have created a small eCommerce platform with a minimal number of Stock Keeping Units. You can direct your store visitors to a product, which is most relevant to the unavailable item.
For instance, a customer is searching for a black mobile case in your store. When black cases are out-of-stock, you can choose the 301 Redirect to let users find other dark colored cases.
However, make sure that customers are not confused. The confused customers can increase the bounce rates.
Add an out-of-stock tag to the product-
You can never stop activities in your eCommerce platform only for a few unavailable products. Product pages play a role in driving traffic to the website. Thus, the best option for you is to mark your product as temporarily unavailable. It will prevent any negative effect on the website usability.
Do not remove your pages, as it may decline your organic rankings. The safest tactic for you is to show the phrase- Out-of-Stock.
Choose meta tags for your codes–
When you have found page turnover in your website, you may apply a code to prevent Google from indexing the pages. There is a meta tag, named Unavailable After. Use this tag and add a date. The page will not be relevant and displayed after the chosen date. Take some time to identify the deadline up to which the product will be available to customers.
Create a 404-page-
Do you have a big eCommerce website with several products? Then, a custom 404 webpage can be the right option when the product does not come back into your stock. With the custom 404 Page, it will be easy to provide information to users. Your website visitors will know why they cannot reach the page they have chosen. Show a message to your website visitors and add hyperlinks that direct them to a different product page.
Offer products from the preferred brand name–
Some customers like to choose products of their favorite brands. When a product of a particular brand is not available, you can show other similar items of that brand. In some cases, a brand releases a series of products, and they have similarities in features.
For instance, a customer has searched for Nokia 225 4G, which is out-of-stock. In that case, you can display Nokia 215 4G to your customer.
Send notifications via emails–
Send emails to your potential customers and let them know the date of availability of your product. You have to add a CTA button that encourages them to click on it to receive notifications.
It is one of the best tricks to nurture the relationship with customers. Moreover, by collecting the potential customers’ email addresses, you may start email marketing in the future. While managing the out-of-stock product page issues, you can retain customers.
Help in pre-ordering the product–
It is much similar to email notifications. The product page gives you a chance of driving pre-orders.
Add a pre-order button to ensure that the product will be available within a short time. Let your potential buyers anticipate the availability of the product.
Create a waitlist–
One of the most popular products of your store has gone out of stock. That product page receives a high volume of traffic every day. What will you do now? Let potential shoppers add the preferred product to the wishlist. Your eCommerce store can easily notify them when the product is back in your stock. Thus, you can easily turn a website visitor into a regular customer.
You can now apply these tips when any eCommerce product is not in the stock. Take care of these product pages to maintain the best result from SEO. Choose the best strategy for product stock management and implement that strategy before the busy period of the year. It is better to hire a team of eCommerce SEO professionals to manage your product pages. They will use the best tactics to make your campaign successful. You will find your eCommerce site in a high rank in the SERP result.
Are you now trying to implement these tactics for eCommerce SEO? SEO is a long-term marketing process. Thus, you can rely on professional marketers to manage it for you. They will ensure the best outcome of your eCommerce SEO campaign. Increase your profit with this marketing technique.