Creating a website design-friendly for users and the search engine is not as easy as it looks. You need expert skills and tons of experience for creating a reputable website design. If you have just started your journey in website development and are looking for ways to improve your current website design, we would suggest you read this post. In this article, we will give you some easy tips that can help you improve your website design even if you are a beginner.
There are hundreds of tips and tricks that can improve and polish your site’s designs, but we will only list down the most effective ones for you in this post!
How to improve your website design for users and the search engine?
Your website design is one of the core elements that will decide your position in the search results of Google. The traffic flow on your site, engagement, conversions, and even sales depend on your site’s design.
The tips mentioned in this section would surely help you achieve all of these milestones quickly.
- Simplify the navigation pane
The first thing you need to take care of in your web design is the navigation pane. You need to use menu bars to improve your website’s navigation for users. Create different buttons which can guide users to different pages on your site. Without an explanatory navigation pane, you cannot simplify the design for the visitors. Ideally, putting the menu on top of the page would most likely engage the visitor. But you need to make sure that you don’t overcrowd that space with too many options. Also, we would suggest you place your website’s logo on the top of every page on the site. Make the logo clickable so the user can direct them back to the homepage if they get lost!
- Add images in your site’s design
A very important tip to improve your website design is to add images to it. The attention span of traffic visiting your site is very short. You would have less than three seconds to win a user’s interest, and you can only do it by making your website design beautiful. You can make the design appealing by adding relevant images to it. People are more interested in visual elements than textual ones, so you need to get the right images for your site. Today you have online image finder or reverse image search tools that can help you get the right images for your site for free. Here an important thing that you need to know is that you need to add images in png format as they have the best quality. So if you have images that you like in any other format (JPEG, PDF, WebP, etc.), you need to use online tools like the PDF to png converter and many others to get the same image in PNG!
- Try to use bullet points in your design
The website design should be symmetrical and appealing to the visitor. What better way to make your site’s design skimmable and simple than using bullet points. Bullet points aren’t only used to make the design attractive and present information in a summarized way. Bullet points are very popular elements in a website design because they help you engage users for a longer time. You don’t have to use the conventional bullets to create a list; rather, today, you have dozens of different options that you can use for bulleting.
- Add infographics to the design
Infographics can also make your website design look better. Infographics are the combination of both text and images which can help a user understand the information in a better way. With infographics, you can present cluttered data appealingly and symmetrically. A modern-day website is incomplete without infographics, in our opinion. So you need to get some for your site. You can easily use reverse image search and find out infographics designs and references used by your competitors.
- Please clean up your website so that it can load faster
Users today can easily get frustrated if a website takes time to load. More than 80% of traffic would bounce off a site if it takes more than three seconds to load. Now you must make sure that your site doesn’t take more than four seconds to load, or you will lose potential traffic. You can improve your website’s loading time by simplifying the design. Sometimes, web design can increase the site’s weight that you need to take care of. Optimizing images/visual content, uninstalling unnecessary plug-ins, deleting Pdf pages, and compressing other elements would help you improve your design and load time.
- Enable scrolling instead of clicking
If your web pages are lengthy, they can be hard to manage. You have to display the information swiftly for the visitors. Now, most immature web designers would enable clicking options for navigating down the page, which is very annoying for visitors. You need to enable the scrolling option on your webpage so that a user can visit your website with complete ease. Here you must know that the scrolling option in your web design can increase your conversion rates by more than 40%!
- Show diversity in the design
When you are designing a new website or improving your already indexed design, you need to keep one thing in mind. Your website will be home to millions of visitors from across the globe. So you don’t need to add elements that target a certain culture, profession, or age group. You need to create a diverse design that welcomes all kinds of users from different countries.
- Choose the color scheme wisely
When designing or redesigning a website, you need to work out the color scheme. You should know that every color has its personality and attributes. You need to pick the color scheme that aligns with your site’s niche or the personality of your business. The color scheme of your site would also help your target audience. For instance, if you are using pink, it would show that you are targeting a female audience. So whenever you are picking colors for your design, consider the niche of your brand and your target audience.
Website designing is one of the most sophisticated subjects. But you must understand that it is very important for the success of your business. If you are not professionally designing your site, they will keep sulking in the lower search ranks. So we would suggest you consider these tips and spend ample time researching to find out what kind of designs would work best for your site and would boost your performance, positioning, and overall experience!