The E-Commerce sector is one of the emerging areas in the online market. After the pandemic, many businesses have shifted their retail operations and market on the web. Surely! The e-commerce stores have recently seen significant growth. But, the matter of fact is a blooming growth comes along with a rise in competition.
According to Statista, retail e-commerce online sales will touch 5.4 trillion in 2022.
Now, how can you sustain your e-commerce business successfully? The answer is Digital marketing. Do you have well established online store, excellent products, and a high customer satisfaction rate? Still, your sales are lagging? Digital marketing is the only ingredient left in this recipe. And your dish will be complete from every aspect.
We’ll discuss the tried and tested digital marketing strategies for e-commerce in this article.
What are the digital marketing strategies for e-commerce?
Digital marketing strategies need to be well-thought off and preplanned. There are strategies available online. But, you can start implementing the ones that pay you the maximum in minimum time.
Here, the combination of push and pull marketing works. It helps in achieving better results. So, let’s discuss them in detail:
# Search Engine Optimization
SEO is the critical part of any digital marketing tactics. The best part of this strategy is that you’re not paying to the search engines. Attract customers naturally! E-commerce businesses can benefit from SEO by optimizing their websites.
SEO comes into the picture in several ways. Let it be on-page, off-page, or technical parameters. Dealing with all the parameters of the store web page comes under on-page. Now, how to channelize it? SEO analysts can work on the latest keywords in the industry to design appropriate content.
Further, you can design meta descriptions and title tags to create curiosity in customers’ minds on the search results. For boosting organic search, produce short and easy-to-understand URLs.
Other than that, off-page SEO is effective in increasing the credibility of the website. These are the links from other websites, channels, and social media. When a website covers information from different angles and addresses the customers’ needs, then automatically, its reputation and citation increase.
Do you know that page speed is the most crucial factor for enhancing user experience? On the other, quick loading of the site increases the dwell time of the site. And it even helps in customer retention rate. Also, a secure HTTPS website is a positive signal for search engines.
# Social media marketing
Social media is the best gift of the 21st century for both customers and eCommerce business owners. It is like many people together on just one platform.
Can you imagine branding, awareness, feedback, user engagement in one post? It is the potential of social media. No digital marketing strategy can be complete without covering social media. So, let’s see how to create a buzz in the market with social media.
- Live videos: Short live videos are trending in the market for increasing brand awareness and product perception.
- Timely posts: On and off posting is of no use. Being regular on social media generates better results. You can access Ecommerce SEO services for the same.
- Social media ads: Facebook, Instagram, LinkedIn provide many exciting ad opportunities for businesses. They will even ask you target customers, area, age, behavior preferences, and others.
# Leverage AI and AR
Nowadays, Artificial intelligence(AI) is the core of digital marketing techniques. It revolves from displaying personalized products to showing behavior-based search results.
Do you want to increase your online sales and reach the hearts of customers? AI fits best here! E-commerce businesses can leverage the power of Artificial Intelligence to predict the commodities that customers want from their search histories.
When customers return to the store, AI machine learning uses the user’s past purchase behavior to display similar products. In this way, the chances of conversion ratio increase considerably.
Furthermore, there is a lot of difference between purchasing things physically and online. Many customers return products due to a mismatch of their size, color, stuff, and how it looks. But we have a rescue route! AR is bridging this gap and making it easy for customers to make decisions.
With the help of Augmented Reality, customers can see everything in real-time. When they select a dress, it comes on screen how the dress appears. Or placements of the furniture in the room with the apps like Ikea.
E-commerce stores can indeed provide these technologies to expand their outreach online. Also, it builds the prominence and influence of the store in the industry.
# Pay Per Click(PPC) Advertisements
PPC advertising is the most effective way to reach customers. It is the form of push marketing.
Many old and new eCommerce websites use PPC to be visible to customers. In this way, you can easily beat the competition and break the monopoly of present brands.
Nowadays, search engines have become intelligent enough to detect customer demand according to their search trends. Companies need to pay for every click that a customer makes. PPC comes in several forms: Paid ads, display feature ads, and product listings.
These are the shopping campaigns launched by businesses. You must have seen a list of products appear on top of search results. It appears along with the company name and product image when you search for a specific product category.
How do these items appear in search results? Companies pay Google, Bing, or Microsoft to increase their product’s appearance in the market. What are the means for campaigning?
- Google Ads
- Google Merchant Center
- Duckduck Go Ads
- Bing product ads and the like.
Display ads are the ones that appear on the sides of websites that you visit. Anyways, it doesn’t come out of the blue. Search engines have tie-ups with websites or online platforms.
Search engines track the requirements of the user. And further, display these ads while users are browsing different websites. So, it doesn’t appear intrusive but natural form.
When a client is already looking for similar products, the chances of clicking on these sites increase manifold.
# Make products visually strong
Video and images are the defining factors that highlight the products immensely. Here, the presentation matters the most. When you work on product visualization, it makes it more descriptive and appealing.
The first thing is images; you can include zoom and rotate features. Customers can have a look at commodities in detail with zoom. And rotate segment covers the product from every angle. It is advantageous to ease the clients to conclude the article’s final representation.
Other than that, infographics are pretty handy to generate product lists, timelines with illustrations. The combination of text with images and graphs is better to grab. It directs the users on what to do clearly.
If an image is worth 100 words, then video is equivalent to 1000 words. Videos are valuable tools for an explanation of “How to use items,” “benefits,” and “customer reviews.” Additionally, videos are most effective in designing advertisements and animated clips.
Now the question arises, why are videos so popular? The reason is that humans are visual creatures. The human mind can process visual information 60000 times faster than regular information. And with videos, data reception is 90% as compared to audio and reading. So, e-Commerce can benefit up to a great extent.
# Content marketing
Content marketing is something grasping the client’s attention with the power of words. It is a strategic marketing technique to influence the customers. But, what matters the most? Quality or quantity!
The foremost requirement of content marketing is quality content. So, content writers must create and distribute content that addresses the pain points of customers. It has a much higher impact on target readers.
Content has its roots in many areas. So, E-commerce managers can do content marketing by:
While dealing with customers, you can send personalized emails. Email leaves a lasting impression on clients when done right. What are the types of emails?
- Welcome email: Sending an email when new customers make purchases from the store.
- Promotional email: It is the email informing clients about lightning deals, offers, and discounts.
- Cart abandonment: Most of the users leave the cart due to some problem with payments. So, reminding them about their left out cart can increase sales considerably.
You can put interactive tools like quizzes, assessments on your website or social media. It helps in getting a quick idea of the customer’s problems. Moreover, you can launch a survey as well before launching a new product.
Type of content
In today’s digital world, Ecommerce marketers have many options to generate different types of content. Standard content types are:
- Case studies: You can publish case studies of previous clients and their experiences. It can include that what are the problems that they faced while using the products. Further, it is better to add how did they overcome those issues?
- Ebooks: Informative ebooks help spread awareness of your services. Product guides can also benefit the customers, like the light in the dark.
- Podcasts: People listen to podcasts while traveling or when they’re doing some low productive works. So, generating podcasts will amplify your scope.
In brief, there is no shortage of digital marketing strategies in the online world. Businesses need to frame the right strategy and implement it correctly. Additionally, you have two options: getting customers editorially with SEO or pay for ads. Ads expand your influence in the market quickly, while SEO takes little time to give results.
Other than that, you can focus on your content on both websites and product promotions on social media. So, which one of the digital marketing techniques do you find most helpful from the above article?