Search Engine Optimization
SEO is the process in digital marketing is to optimize your website for search engines, so it appears higher in search engine result pages. This will increase the organic traffic (or free) your website receives. SEO can be used to benefit websites, blogs, infographics, and other channels.
SEO can be approached in many ways to bring qualified traffic to your site. These are:
On-page Search Engine Optimization: This type of SEO focuses on the content “on the pages” when looking at websites. You can answer readers’ questions by researching keywords to determine their search volume, intent (or meaning), and rank higher in search engine result pages (SERPs).
Off-page Search Engine Optimization: This type of SEO is focused on activities that take place “of the webpage” to optimize your website. What action is not found on my website that could impact my ranking? You might ask. You might ask. How high you rank for keywords you care about will depend on the number of backlinks you receive from other publishers and their relative authority. You can build backlinks by networking with other publishers and writing guest posts (and linking back) on these sites.
Technical SEO This type of SEO focuses on your website’s backend and how pages are coded. Images compression, structured data, and CSS file optimization all form technical SEO that can improve your website’s loading time, which is an important ranking factor for search engines such as Google.
Check out this case study from Canva to see how you can successfully integrate SEO into your digital marketing strategy.
This is the creation and promotion of content assets that generate brand awareness, traffic, leads, customers, and traffic growth. Your content marketing strategy can include the following channels:
- Blog posts Writing and publishing articles to a company blog can help you show your industry expertise and drive organic search traffic to your business. You have more chances to convert website visitors into leads that you can use for your sales team.
- Ebooks & whitepapers: Ebooks, Whitepapers, and similar long-form content can further educate website visitors. You can also exchange content with readers for their contact information, generating leads for your company, and moving people along the buyer’s journey.
- Infographics Sometimes, readers want to see, not hear. Infographics allow website visitors to visualize the concept you are trying to teach them.
Social Media Marketing
This promotes your brand and your content via social media channels to increase brand awareness and drive traffic. It also generates leads for your company. You can use the following tracks in social media marketing:
HubSpot is a tool that allows you to connect social media channels such as Facebook and LinkedIn in one place. You can schedule content for multiple channels simultaneously and view analytics right from the platform.
You can connect social accounts to post, and you can integrate your social media channels into HubSpot. This will allow you to receive your direct messages all in one place.
Pay Per Click (PPC)
PPC allows you to drive traffic to your site by paying a publisher for each click of your ad. Google Ads is the most popular type of PPC. This will enable you to purchase top spots on Google’s search engine result pages for a fee “per click” for the links you place. You can also use PPC through the following channels:
- Paid Ads on Facebook: Here, users can pay to customize videos, images posts, or slideshows that Facebook will post to the newsfeeds for people who are similar to your business.
- Twitter Ads campaigns Users can pay to have a set of posts or profile badges placed in the news feeds for a particular audience. Each post is dedicated to a specific goal. Website traffic, Twitter engagement, Twitter followers, and app downloads can all be goals.
- Sponsored messages on LinkedIn: Users can pay to send messages to LinkedIn users related to their industry or background.
This is a performance-based type of advertising where you get a commission to promote someone else’s product or service on your site. These are affiliate marketing channels:
- Web hosting via the YouTube Partner Programme.
- Share affiliate links via your social media accounts.
Local advertising is a type of advertisement primarily content-driven and features on a platform alongside non-paid content. BuzzFeed sponsored posts are an example of native advertising. However, many people consider social media advertising “native” and Facebook and Instagram advertising examples.
- Marketing automation is software that automates your basic marketing operations. Many marketing departments can automate repetitive tasks that they wouldn’t otherwise be able to do manually.
- Email newsletters – Email automation allows you to send emails to your subscribers automatically. You can shrink or expand your contact list to ensure that your newsletters only reach interested people.
- Schedule social media posts: Posting frequently is a must if you want to increase your company’s visibility on social networks. Manual posting can be a tedious task. Social media scheduling tools make it easy to push your content to social media channels. This allows you to spend more time on content strategy.
- lead-nurturing workflows Converting leads from leads to customers can be a tedious process. Sending leads targeted emails and content can help automate this process, especially if they meet specific criteria like opening and downloading an ebook.
- Campaign tracking, reporting, and reporting: A marketing campaign can include emails, content, web pages, and phone calls. Marketing automation allows you to organize everything you do by movement and track its performance based on how each component has progressed over time.
Email marketing is a method for companies to communicate with their customers. It is used to promote content and discounts and direct people to the company’s website. Email marketing campaigns can include the following types:
- Blog subscription newsletters.
- Follow-up emails are sent to website visitors who have downloaded something.
- Welcome emails to customers
- Loyalty program members receive holiday promotions
- Tips and similar emails to customer nurturing.
Online PR refers to the process of securing earned coverage online through blogs, digital publications, and other content-based websites. It is similar to traditional PR, but it takes place online. To maximize your PR efforts, you have the following options:
- Reporter outreach through social media: For example, talking to journalists via Twitter is an excellent way for you to build a relationship that will result in earned media opportunities for your business.
- Responding to online reviews about your company: Regardless of whether the review is positive or negative, you might instinctively avoid touching it. Engaging company reviews can help you humanize and communicate powerful messages that will protect your reputation.
- Engaging comments to your website or blog: In the same way you would respond to reviews about your company, responding directly to people reading your content is a great way to start productive conversations around your industry.
Inbound marketing is a method of marketing that aims to attract, engage and delight customers at all stages of their buying journey. To create an experience for customers that work with and against each other, inbound marketing strategies can be used in all of the digital marketing tactics listed above. These are classic examples of how inbound marketing compares to traditional marketing.
- Blogging vs. pop-up ads
- Video marketing vs. commercial advertising
- Email contact lists vs. spam
Sponsored content is when a company or entity pays you to promote your brand or services through content creation and promotion.
Influencer marketing is a popular form of sponsored content. Sponsored content is when a brand supports an industry influencer to post posts or videos about the company on social networks.
A blog post, article, or another type of sponsored content, could also be used to highlight a topic or service, or brand.
Digital Marketing vs Inbound Marketing: Which Is It?
The two appear similar on the surface. Both are primarily online and focus on creating digital content that people can consume. What’s the difference between them?
Digital Marketing doesn’t distinguish between push or pull marketing tactics, which we now call ‘inbound and ‘outbound.
The goal of digital outbound strategies is to get a marketing message in front of as many people online as possible, regardless of its relevance or acceptance. The banner ads at the tops of many websites attempt to push products or promotions onto people who may not be ready.
Marketers who use digital inbound tactics rely on online content to draw their customers to their websites. They also provide valuable assets. A blog is one of the best inbound digital marketing tools. It allows you to capitalize on keywords that your ideal customers search for.
Inbound marketing, at its core, is a method that uses digital marketing assets to engage and delight customers online. Digital marketing is a generic term that describes all online marketing strategies, regardless of whether they are inbound or not. Selecting a marketing agency can be tough because there are many companies who charge high and clients don’t get results as they are aspected. hire Battersea Web Expert for transparent digital marketing services