Different types of logo design examples and ideas for Designers
A logo is a brand’s visual identifier, and its primary function is to accomplish exactly that. It is more than just a picture and some fancy typography. By simply looking at your logo, potential customers should be able to recognize your company, understand who you are, and what you do. Consider some of the most well-known brands in the world, such as some of your favorite brands to use. And, because your company logo will be the first thing potential buyers see, you’ll want to make sure it’s perfect.
A logo may readily communicate a company’s beliefs and develop a relationship with customers. To make logos, we commonly utilize graphic design tools. Many various types of logo designs can be used to represent our company.
Logotypes or wordmarks
A wordmark or logotype, like a letter mark, is a font-based logo that concentrates solely on a company’s name. Consider the companies Visa and Coca-Cola. Wordmark logos work particularly well when a chosen organization is brief and prominent. The Google logo is a good example of this. The design logo, when accompanied by a strong typeface, improves business development because the slogan is short and recognizable.
Typography will also be significant, just as it is with a letter mark logo. Because your name will be the focal point, you’ll want to choose or create a font that expresses the essence of what your company does. For instance, apparel designers frequently use clean, graceful typefaces that feel premium, whereas judicial or official establishments almost usually use historic, “stiffer” typography that maintains the necessary conditions.
Logo symbols or pictorial markings
A pictorial mark, often known as a brand mark or logo symbol, is a graphics-based icon or logo. When you think of “logo,” you probably think of the iconic Apple design logo, the Twitter bird, or the Target bullseye. Every one of those organizations’ logos and brands is well enough that simply viewing the emblem is adequate to distinguish them. An image is all that a superior brand trademark is. As a result, it may be challenging for new enterprises or those with limited marketing strategies to use it as a symbol.
The graphic to choose is the most crucial aspect to contemplate when establishing a graphical mark. This is something that will last the duration of your company’s existence. Contemplate the bigger picture’s consequences: would you like to make a variation on the company’s identity (like John Deere was doing with their deer emblem)? Or are you attempting to express a more core theme (consider how the Snapchat phantom discusses the platform’s functionality)? Or do you want to elicit an emotional response (like the World Wildlife Foundation has done with its stylized image of a panda, an endearing but endangered species)?
When consumers can associate the pictorial symbol with the company logo, the logo’s reach can be determined. However, firms should exercise caution when selecting brand marks because they will represent them at all levels and in all situations. The symbol could have a deeper meaning or elicit an emotional response concerning their product. Successful pictorial mark logos include the Twitter symbol with the bird logo and the Apple logo.
The mark of a combination
Combination mark logos are made up of a typography logo and an image-based logo, as the name suggests. Companies usually stack the image and text next to each other or next to each other. Combination marks are adaptable and make it easier for customers to recognize a business. Furthermore, the text and image pairing is fairly unique. As a result, obtaining a trademark for combination mark logos is simple. Doritos and Burger King’s logos are both good instances of combination mark logos.
- A combination symbol is an excellent choice for practically any business. It’s versatile, usually unique, as well as the most popular logo layout throughout significant firms.
- Many public institutions and schools prefer the traditional look of an emblem, but it can also benefit any up-and-coming private firm, particularly those in the food and beverage industry: think beer labels and coffee mugs (Starbucks).
- But, when it comes to the finer points, be cautious. You’ll be able to print it cleanly across all of your marketing materials if you still desire a design logo.
- There you have it. A list of all the different types of logos available. I hope that this has given you a better understanding of the world of logo design and how much work goes into making a logo.
Mark with dynamism
Dynamic mark logos may adapt to a variety of situations. There isn’t a uniform font-color-text combination for them. They may differ depending on the branding materials we choose to represent them. As the name implies, these logos’ ingenuity is infinite. Depending on our marketing platforms, such as social media, blogs, and websites, we can choose from a variety of styles.
Design of a letter mark or monogram logo
Letter marks are solely typographic. They use an initial or the first letter of the brand to create a symbol that represents the company. Character markings are only used for typography. They develop a symbol that reflects the company by using a beginning or the first syllable of the brand. Many organizations choose this style of the logo since their acronyms aesthetically portray the business success more than the whole name (the title is too lengthy), is tough to tell, or isn’t different enough to distinguish alone. Hewlett-Packard, Chanel, and General Electric are among the companies and organizations that use letter marks.
- If your company has a long name, think about a letter mark logo. Condensing your company’s name into initials will help simplify your design, and customers will remember your company logo more easily.
- A wordmark is a wise choice. If you’re starting a new company and want to get your name out there, make sure your name is small enough to fit within the design. Anything that is overly long can appear cluttered.
- A wordmark design is a decent candidate if you have a unique service identity that visitors will appreciate. Your organization will shine out much more if your identity is written in a progressed font.
- Both letter marks and wordmark logos are simple to copy across marketing materials and branding, making them very adaptable choices for a new or growing company.
Contoured words/fonts inside a form
Wordmark design logos are less inventive than contoured words. The corporate name is usually imprinted in shapes such as circles, squares, rectangles, and so on. Each shape represents a different aspect of the organization. Four-sided shapes, such as squares and rectangles, indicate the organization’s stability, trust, and homogeneity. The circular shape, on the other hand, represents love, completion, eternity, and so forth. Organizations featuring curved word logos include Samsung, BBC, and IMDB, to name a few.