Videos are playing an increasingly important role in social media, increasing the importance of tools for cutting, editing and publishing clips in social media marketing. But which one is the right one for your needs? Ultimately, the spectrum ranges from intuitively operated entry-level devices to professional editing programs and from mobile apps to cloud software and desktop programs for download. And the costs are also very different. Here we introduce you to our top 6 video tools for social media marketing. You will find out what each program or application can do, what they are particularly good for and what you have to pay for them. This article will give you the best video makers list when looking for the perfect tool for creating efficient videos.
Importance of social media video marketing
Statistics provide impressive evidence of the growing importance of videos in social media marketing. On Instagram alone, the playback time of videos increased by 80% compared to the previous year. Instagram is also increasingly focusing on videos. With the still young Instagram TV (IGTV), users have the option of posting videos up to 60 minutes in length. On Facebook, sponsored video content was viewed more often. Overall, a third of all activity on social media channels is watching videos. Since this trend is likely to continue, it is worthwhile to include videos in your own social media marketing strategy. So the choice of the video makers is a must.
Important properties of video makers
But what does a video maker have to be able to do for social media use? The key characteristics of video makers include the following:
- Editing options: The more options you have available for editing sound and images and adding effects or animations to your video, the more flexible you are. However, less is sometimes more and, above all, easier to use. But some video tools specialize in certain features.
- Formats: Can videos be created in landscape and portrait format? Can the clips be optimized for different social media channels?
- Direct import: Video tools that allow you to import directly into Facebook, YouTube or other channels save time and effort in social media marketing.
- Usability: Video tools for professionals take time to get used to. Intuitive and clear programs are better suited for beginners.
- Price: The price differences between video tools are large. Some freely available applications or cloud programs open up amazing possibilities. However, sometimes it is worth paying. Because when in doubt, the profits from good marketing are significantly higher than the costs.
Best 6 video makers
FlexClip video maker
The cloud-based video maker FlexClip is ideal for creating professional videos in a short time. The “Marketing Videos” category is aimed specifically at companies. With the free slideshow maker, photographers can create videos from their pictures. It allows private customers to turn images or film recordings of family events into entertaining clips. If you opt for “Marketing Videos,” templates are available to you that are structured according to the purpose. It gives you the ability to add photos, videos, images and sound recordings in many different file formats. In addition, many editing options and a wide-ranging music library with over 2000 licensed songs are available. The finished video can be posted directly on social networks such as Instagram, Facebook and YouTube. There is a free plan open for everyone.
Magisto doesn’t have magic to offer, but you can create magical video clips for social networks with the tool with a little skill. This application is available for Android, iOS and as a web-based tool for the PC and is characterized above all by the low effort required to create appealing videos. Magisto is a good choice for posting on Facebook, Twitter, Instagram, YouTube, Google+ and directly on your website. Especially the integrated analysis options are advantageous for content marketing. If you want to use Magisto for professional purposes, you can do so from $ 9.99 a month.
Animated videos are ideal for introducing products and services and for explaining complicated things in a simple and clear manner. Explanatory videos are particularly popular. The cloud-based tool also opens up fascinating possibilities for presentations or Instagram stories. Plenty of templates, icons, avatars and other ingredients for your clips are available for individual videos. The free version is, however, significantly limited in its scope of performance. If you want to export videos more than five times a month and use more design options, the prices start at $10 per month. For companies that regularly do video marketing, the premium package is $39 a month.
Used correctly and cleverly designed, live videos are a great marketing tool. As for Facebook Live, the social media giant has its own tool for this. It allows users to stream live when and where they want, now also in 360 degrees and specifically in Facebook groups. Live videos can be switched as well as regular broadcasts from a mobile phone or PC. In addition to the popularity of Facebook live videos, one of the advantages of the app is that live streaming users expect less professionalism but rather value an authentic look.
Adobe Premiere Pro
All professionals agree that Adobe Premiere Pro is at the top of the list of video makers. The program is suitable for all file formats. Users own countless options for editing sound and images. Those who opt for a subscription package from Adobe can, for example, combine the program with Photoshop. In order to enjoy the many functions of Premiere Pro, however, a longer training period is necessary.
At last, an app named Splice specifically for iOS should be mentioned. This application is aimed at mobile phone users, but its cleverly designed controls give the user the feeling of being active on the desktop. Editing, effects, time-lapse or music is possible with Splice and it is completely free of charge. Operation is also easy. It is a very nice choice.
Many people involved in social media marketing increasingly spend time creating and editing videos. Those who deal with tools for this early on have a clear advantage. A long training period is rarely necessary. Because many apps and cloud-based programs are easy to use and provide amazing results in no time. Nevertheless, it is worth investing time. After all, 5 billion videos are viewed every day on YouTube alone. If you want to stand out from the competition here, you have to stand out from the crowd.