Even though mobile apps have penetrated every nook and corner of our everyday life, many businesses still downplay the importance of mobile apps for their business operation. Apart from this misconception, there are several myths about mobile app development in the market.
Let us explain these common myths and their remedies.
A Great App Idea is Everything
Coming up with a unique and excellent app idea is not all that ensures an app project’s success. The app idea needs to be validated across various scales such as practical viability, scalability, usefulness, reliability and feasibility. Just because the app idea is exclusive, there is still a possibility that users won’t like the app. This is why making a thorough assessment of different parameters is so essential.
There are tons of examples of failed apps that started with a great app idea. Even a Google app called Google Wave could not be spared from this fate. The concept of Google Wave as a communication tool was unique, but since Google failed to make the app lucrative to the users, it just made no sense.
App Development is Only Coding
This is a very common myth prevailing in the market for a long time. Coding is essential for app development but before writing a single line of code, there are several crucial steps that you need to complete. From preparing a requirement document for the project to validating the app idea in the market to app design steps such as wireframing, mock-up and prototyping, there are several vital steps an app project should go through.
You need a different marketing strategy in place and once the coding and testing of the app are completed, it is essential to package, beta test and distribute the app by following a well-defined marketing strategy. Apart from the roles of coders or code developers, any app project requires designers, project managers, business managers, and marketing experts in the development team.
A Native App Can Only Guarantee a Great User Experience
Mobile apps are of different types such as native, hybrid, cross-platform and mobile web apps. While native apps built specifically for a single operating system platform are the basic ones, all these app development approaches evolved over the years and became famous for different reasons. So, native apps are not the only star of the show. Every other kind of app can be effective, depending on the business niche and audience focus.
Native app development requires building two separate apps for iOS and Android and hence it is time and resource consuming. Any business low on its budget and its heel to launch the app as soon as possible finds native development less appropriate. The app projects that need to reuse the same code across multiple platforms will find hybrid and cross-platform development approaches more suitable.
The typical “write once & run everywhere” development approach of hybrid apps helps companies build one app for iOS and Android. But since hybrid development lacks native user experience, they can opt for another popular approach called cross-platform development, allowing reusing maximum code across platforms while building native UI layers separately.
On the other hand, mobile web apps or HTML5 apps that are mobile websites offering a more app-like look and feel can also address the needs of many projects with low budget requirements. Progressive Web Apps (PWA) have also emerged as a great technology fusing the easy accessibility of the web and a few native app features such as home-screen icons, push notifications, offline access, etc.
In-house Development is a Secure Option
There is another widespread myth corresponding to the hiring of the development team. There is a widespread perception that inhouse hiring of developers is a safe and secure option compared to outsourcing developers. Many businesses still rely on in-house teams and IT infrastructure to secure the app development process.
But in a connected world where the pool of developer talents is unevenly distributed, every app project cannot guarantee to fund the right developer talent nearby. On the other hand, when you hire app developers and development companies from different parts of the world, your app project gets the right skills and experts onboard. Lastly, there are provisions like the Non-Disclosure Agreement (NDA) to secure and legally bind the app projects for fulfilling commitments.
A Lot of Features Make A Better App
There is a big misconception that many features result in a better app. In reality, an app is built with particular features and functionalities targeting a specific audience.
It would be wrong to assume that an app is just a neat website version with several features. In reality, too many features undermine the ease of use and app user experience to a great extent.
The principal idea behind a mobile app is all about helping the target user audience to carry out the tasks they need. On the other hand, by limiting the set of app features, an app can be developed as more innovative and more audience-centric.
Building an App is the End of Responsibilities
Building an app is just the starting point of a long journey. After its launch, the app project needs to be followed up with frequent value additions based on user feedback and marketing measures to acquire new users and constantly retain the once-acquired users.
The app developers, app testers, and support managers need to work collaboratively after the app is launched, find fault lines, and plan for updates to address them. Similarly, the marketing team is also required to ensure optimum return on investment for the app project.
This blog post only addressed a few of the most important myths and misconceptions about mobile app development. There are of course several other myths that still need to be busted. Here we have just provided a speck of the actual reality of app development projects.