5 Ways New Publishers Can Generate Revenue Through Organic Traffic In 2021
Today, millions of websites go online daily. These include eCommerce sites, corporate sites, personal blogs, to name a few. Talking particularly about blogs, they are currently a major source of income for their owners besides actual pursuit. Yes, blogs! After setting up a personal blog and getting handsome traffic to it, you can start generating decent revenue from it by combining a bit of luck and hard work. Thus, if you’re a publisher owning a blog, below are the top 5 ways to use it as an asset irrespective of its niche.
These 6 Strategies Will Prove That SEO Is Beyond Keywords!
“A keyword-rich content is your gateway to success in SEO!”
Yeah, it’s true!
But are there other ways to succeed in SEO? Let’s find out!
You may have read somewhere that sticking to your strategic keywords and phrases is the key to achieving SEO success. While this is true to some extent, there are many more nuances to this formula you ought to consider simultaneously. With Google continuously changing its ranking algorithms and making the websites on the internet battle it out for that envied page-one ranking, thinking beyond just KEYWORDS is the need of the hour to rank your content higher. From combining new technologies to improving the user experience on your website, there is much more you can do to stimulate your SEO performance without thinking TOO much about keywords!! Let’s see what these are.
Besides keyword-rich content, heed the following tips to bolster your SEO results
Best 5 Ways To Generate Revenue Through Organic Traffic
There are different types of traffic a website usually attends to. For example, paid traffic, social media traffic, search engine traffic (or organic traffic), etc. Among all its forms, organic traffic continues to be invaluable to the sites. Due to this, the majority of the revenue-generating ways yield awesome results if your site has more organic traffic. These include:
Think about affiliate marketing!
You may often recommend certain products or services to your audience you assume suitable for them through your published content pieces. While this certainly helps them a lot, why not help yourself monetarily by getting paid for this? Yes, this is what affiliate marketing is all about. Today, affiliate marketing is one of the easiest and quickest ways to generate revenue from any sort of website.
The entire process behind this is pretty simple! First, you have to partner with or join any renowned affiliate program like Commission Junction, ShareASale, Amazon Associates, Clickbank, among several others. As the next step (or final!), you simply have to compile the products you can endorse on your website. If the product resonates with your reader(s) and they make up their mind of purchasing it through your affiliate link, you’ll be rewarded with a certain commission depending upon the overall value of that product. In over 60% of cases, your split can vary from 30% to up to 70% of the product value.
Pretty awesome, right?
In a nutshell, affiliate marketing is something that will help you earn generously in a pretty short time.
What about “Pay Per Click” or Google Advertising?
Being a publisher, you must understand what Google AdWords and Google AdSense are. Both revolve around a common thing i.e. ads but function differently. While the former term defines the advertisements you come across over the top of the SERPs, the latter is just its reverse. That is, Google AdSense is a program run by Google allowing publishers to dive into the world of ads and allow advertisers to run ads on their sites and earn for the same.
Be it AdWords or AdSense, both are equally advantageous to a website.
Easy to get started with!
Upon signing up for the program, Google will insert its simple code in your content that will help Google add ads resonating with your content or niche. For example, if you provide an SEO company in Bangalore, the ads will relate to SEO only.
Now, every time someone clicks on these ads, you will be paid for those clicks. That’s why it’s called “Pay Per Click” or PPC ads. The pay varies from advertiser to advertiser, however, you can assume anything between $0.50 and $5.
Sell your ad space.
Besides joining the Google AdSense program, you can also sell your ad space directly to companies or sponsors. Depending upon the ad’s location over the site, you can ask for a specific amount in return.
In this technique, you get paid for the number of visitors your website gets. For example, for 100,000 visitors per month, you can easily make $500 depending upon a variety of other factors like impressions, ad location, company, etc.
In a nutshell, selling ad space is the best option if your website receives generous monthly traffic that will likewise elevate the cost of the ad banners on your site.
Do you have your digital content to share?
If yes, why not share it with your readers and earn? Selling digital content is among the latest trends and is fairly straightforward. You can sell your digital content which can include eBooks or any course at any price worth its importance and value to the buyers. In this, there are no middlemen or any person in between to eat any cut money.
However, this whole process involves lots of hidden costs in the form of content design, taxes, payment gateways, etc. You will also have to brainstorm a lot and collaborate with influencers to promote your product outside the website. Further, you will have to come up with a distinguished landing page to assist in the conversion rate.
Sell sponsored posts!
If not ads, you can also sell sponsored posts through your site. Today, companies are relatively interested in sites or blogs that could review their product or service. If your site has healthy traffic, you can be their face! For this, you will simply have to review their products or services that resonate with your business or content. For example, if you write about the latest games, the company can contact you to review its latest game. In return, you’ll get paid depending upon how successful your review post (or sponsored post) is.
However, remember that you shouldn’t focus solely on the money factor here as sponsored posts can yield poor results for your site if done poorly. Don’t sound like a paid company agent and remain unbiased throughout the post.
Mobile SEO: What’s this?
In layman’s terms, mobile SEO involves optimizing a website for better functionality over smartphones considering their increasing usage among the audience. As smartphones are becoming more accessible than before, the proportion of readers accessing a website via their smartphone is rising exponentially.
Statistically, approximately 76% of consumers use their smartphones for purposes like online shopping, payment, exploring a website/blog, etc. That’s one and the dominant reason why investing in mobile search engine optimization or mobile SEO is the need of the hour!
However, most people assume that mobile SEO is all about their site’s responsive design. In reality, it’s more than just having a website with a responsive design that looks great and functions properly on all known screen sizes.
If you’re not serious about optimizing your website for mobile SEO, it’ll not only hurt your overall SEO but the audience’s perception of your business. To support this, 52% of the users don’t feel it is worth engaging with a business due to a poor mobile experience.
You wouldn’t like your customers to add up to the above 52%. For this, you’d optimize your website for its mobile-friendliness and I’ll take you through such ways later in this article. But before that, below are some statistics for you!
Why is mobile SEO the KING?
The following digital marketing statistics prove why mobile SEO matters.
- Mobile phones generate 76% of all website traffic.
- Over 67% of consumers feel it is worth purchasing from a mobile-friendly website.
- On mobile, 96% of the visitors use the Google search engine.
- Of all the PPC clicks your website receives, 52% of them come from mobile phones.
- Over 66% of the emails are read on mobile phones.
- Over 50% of YouTube views are produced from mobile devices alone.
- Google prioritizes smartphones when crawling and indexing websites.
These facts demonstrate how much value mobile SEO holds for your business and why more and more companies that provide SEO services are embracing it like never before. But how to optimize a website for mobile SEO? I bet my following tips will answer this!
The final takeaway!
Setting up a blog or website is pretty simple these days, however, generating revenue from the same is one aspect that asks for greater attention. Irrespective of your niche, the above 5 ways for generating organic traffic are the best when it comes to earning through your site without spending much beforehand.
Mobile search engine optimization is critical for your business’s growth in today’s era where instant information holds great importance for customers. While doing your website’s SEO, you’d also focus on the above mobile-centric SEO tips. A robust mobile SEO strategy will help you welcome more leads for your business which otherwise will slip away from your grip.