Local SEO is a strategy to generate more geographically-relevant traffic to your website. Small businesses can benefit from improving their local SEO strategies. Google searches are often for information about the local area. Not optimizing your business for local searches can result in you missing out on local customers looking for your services.
RH Studio is a well-renowned SEO company Hong Kong that designs attractive, search engine-friendly websites for new and existing businesses. They build professional websites that reflect a company’s brand and ethos while finetuning SEO elements to improve search ranking.
In a competitive local business market, RH Studio has helped hundreds of Hong Kong businesses expand their local reach. Local SEO is essential if your business wants to remain ahead of the curve in a competitive market. Luckily, we’ve created a short guide to help you optimize your local SEO.
Register a Google My Business Listing (GMB)
If you want to rank high in local searches, one of the first things to do is to create a Google My Business listing (GMB) for your company. A Google My Business listing is the modern equivalent of being listed on the yellow pages.
Also, make sure to list your products and services clearly. Google will ask you for a primary category from a pre-selected list. After this, you will be able to choose a secondary category. This is something that many businesses don’t do, but it gives your services more context and can be helpful for people searching for your services.
Having The Correct NAP Information
When creating business listings, it’s essential to keep your NAP (name & place) information accurate and up to date. Google will trust your listings if they have the correct information. An incorrect telephone number can be a red flag, and Google could stop showing your GMB listing if they don’t believe your business is genuine.
Target Local Keywords
Local SEO starts with targeting local keywords, which are easy enough to find. However, you can also search for long-tail keywords that will benefit your business.
After you have created a list of keywords that you want to rank for, it’s time to optimize your website by putting them to use.
Build Local Links, Engage With Your Community
You can make the most of local businesses and geographic proximity by starting a small business. Community engagement is synonymous with local link building.
Make connections in your local area to ask other players to link to you. This is the best way to get high-quality backlinks quickly and send the most vital link signals to Google.
Submit Your Business to the Online Business Directory
After completing the initial research for your Google My Business Page, it’s time to submit your information to other online directories like Yelp, HubSpot, and TripAdvisor.
Local SEO is an essential part of any comprehensive SEO strategy for businesses to implement. RH Studio’s SEO Services Hong Kong can help your business to improve its local reach by targeting the relevant audience for the goods or services you offer.
Find out more about their digital marketing packages and start increasing your local reach today.