11 Essential Features to Power Up Your New eCommerce Website

eCommerce Website Features

If you’ve just launched your own eCommerce website, or are thinking of doing so, then you know there’s plenty of work to be done. You need to design the site, select and install plugins, test it thoroughly and so much more.

But one area you shouldn’t neglect when getting your new eCommerce store off the ground is setting up the website with plenty of the right features that will help your business grow from the start. Here are eleven essential eCommerce website features to power up your new eCommerce website today.

Here are The Top 11 eCommerce Website Features

1)  Ecommerce friendly WordPress themes

Ecommerce friendly WordPress themes are the first step in creating a new website. When you design your enterprise ecommerce solutions, you want to make sure that it’s going to be user-friendly and easy for customers to find what they’re  looking for. Highly proficient developers offer a variety of themes that will help you create the perfect online store with ease and style.

2) Powerful SEO optimization

SEO is the practice of making your website more visible to search engines and increasing the number of visitors coming from these sources. With a good SEO strategy, you can increase traffic, improve your rankings on search engine results pages (SERPS), and get more qualified leads for your business. 

There are many ways to optimize your site for search engines, but there are some essentials that should be included in any SEO strategy.

3) Responsive Design (Mobile Responsive)

Responsive design is the most important feature of an online store. You want your store to look good on every screen size, because you never know what size screen a customer will be viewing your products on. It’s also important that the fonts are scalable so they can remain legible no matter what device the customer is using. The last thing you want is for your customers to have a hard time reading or navigating your site. 

4) Smart Search

Search is one of the most important features on any website, but it becomes even more critical when your site deals in products instead of services. 

Customers need a way to find what they’re looking for quickly and easily, without having to scroll through hundreds or thousands of results. Our Smart Search tool lets you set up specific search terms that will only match listings with those words in them, so customers will know they’re getting better-targeted results.

5)  Product Videos

One of the best ways to convince a customer to buy your product is through in-depth video demonstrations. Product videos allow you to provide all the necessary information about your product, provide a visual representation of how it will work, and most importantly, answer any questions that may come up before they do.

6) Order Tracking

Including a live order tracking feature on your site will increase customer satisfaction and confidence in the transaction, which could help you convert more sales. It’s also a great way for customers to contact you if there are any issues with their order.

Allow customers to track their orders in real time, so they can find out when their package is coming and receive an email notification.

-Offer several shipping options, such as expedited or next day delivery.

-Provide a detailed description of the products being purchased.

-Create a customer account with personalized settings and preferences.

-Offer free returns on any products that are not used within 30 days of purchase.

7) Email Opt-In

One of the most powerful features of your new website is the ability to have an email opt-in box. This simple addition will provide a way for you to grow your mailing list, which in turn will allow you an unlimited number of marketing opportunities. And with more than one billion email users worldwide, it’s a good idea for any business owner. 

  1. Choose a location for the opt-in box 
  2. Make sure it’s not too distracting or intrusive 
  3. Include social media links as well as contact information 
  4. Consider adding testimonials and reviews from customers

8) Push Notifications

It is important to include push notifications on your website as this is a great way to stay in contact with your customers. Customers can sign up for notifications from their favorite brands and they will be notified anytime there is a new sale, discount, or promotion available. Notifications are also a great way to offer coupons and discounts that are time sensitive so that customers don’t miss out on deals. 

9) Secured Payment Options

One of the top features that your new ecommerce website should have is a secured payment option. This will make people more confident in buying products from your site and make it easier for them. There are many different ways you can do this, but it is best if you choose a reliable service like PayPal or Stripe. The way you set this up will depend on the type of business you have and the types of services offered.

One of the keys to running a successful online store is providing your customers with a range of payment options. If you want customers to feel secure about spending their money on your products, then you need to provide them with multiple ways of paying for their purchase. That way, no matter what device they’re using or which country they live in, your customers will always have an easy and convenient way of making a purchase.

10) Easy and Manageable Check-out

An easy and manageable checkout is imperative in providing a good customer experience. It’s important that the checkout process doesn’t stop halfway, as this will only frustrate customers and lead them to abandon their cart. Below are some features that can help make your checkout more user-friendly:

Customizable Checkout Fields -This feature allows customers to customize their order with the information they need. This includes specifying items, quantities, shipping address and payment method.

11) Buyer Friendly Shopping Cart 

Friendly Shopping Cart is a free and open source shopping cart system that will help you keep your customers happy. The Friendly Shopping Cart allows you to create a customized shopping experience with features like customer-friendly checkout, multi-currency, custom order total and more. All of these features make it easy for shoppers to find what they want, put it in their cart, and check out as fast as possible.

A buyer-friendly shopping cart is essential for any ecommerce website. It should be easy for customers to find what they’re looking for and complete their purchase quickly. Your online store’s shopping cart software should also include a wide variety of payment options, free shipping, and offers like discounts, coupons and promotions.


An ecommerce website is a powerful tool for attracting customers, increasing sales and building your brand. In order to launch successful solutions business owners can opt for the top notch ecommerce website development services.  A well-designed website will help you sell more products, provide better customer service, and increase the return on investment for your business.

It can be hard to know where to start when building a new site, especially if this is your first time. Luckily, there are many tools available that can help you decide which features you need. These 11 features will definitely power up your new website and give you an idea of what’s possible!

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