10 Tips for Choosing an Email Service Provider

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An email is a vital tool for both personal and business communication. It is critical to select an email service provider that suits your requirements. Here are 10 tips for choosing an email service provider.

Responsive, user-friendly templates.

  • Responsive, user-friendly templates. Email templates should be easy to use and customize. Users should be able to quickly figure out. How to add a sender or recipient, send an email, and know what they’re doing when they do it. The template should also be responsive. So that it appears well on any device with a screen size of any size (tablets, smartphones).
  • Mobile-friendly design & features: If you’re offering business communication services through email. Then your clients will expect that their emails will work equally well across multiple platforms. Like desktop computers or mobile devices like tablets or smartphones.

Comprehensive reporting.

Comprehensive reporting is a great way to see how your email marketing campaigns are performing. Reports can help you identify the areas of your campaigns that are working and the areas that need improvement. Which can help you make better decisions about your strategy.
You may want to know:

  • How many emails have been sent?
  • Which countries do they come from?
  • What’s the average open rate (ratio between a number of people who opened an email and a total number of opens)?

Scalable solution.

A scalable solution is one that can handle large volumes of email. This means that it has enough capacity to handle all the emails sent through it. And it doesn’t become overloaded or slow down as a result.
When selecting an email provider, be sure that scalability is a consideration. For example: if you have 10k subscribers on your list. But only send out 1k emails per month (and no more). Then using Google Gmail will be fine for this scenario. Since their server can handle up to 2MB/s upload speeds without any problems whatsoever (though they may charge more). However if you had 20k subscribers and wanted them all informed about something specific at once. e.g., announcing a new product launch. Then getting 50mbps upload speed would be necessary. So that everyone could receive their message within seconds instead of minutes later like before.

Deliverability rate.

Deliverability rate is the percentage of emails that are delivered to the inbox of the recipient’s email account. In other words, it measures how many emails are actually delivered, not opened.
Deliverability rates vary greatly based on numerous criteria, including:

  • The size of your list (the bigger your list, the more likely it is that some people will receive all their emails).
  • How often do you send out newsletters/newsletters.
  • Whether or not you use autoresponders.

High email deliverability rate.

  • Avoid spam filters. If you’re using an email service provider that doesn’t have a high deliverability rate. Then your emails could be caught by spam filters and marked as spam. This will prevent any legitimate customers from receiving your messages. And may even cause them to stop opening or clicking on your emails altogether. Ideally, you want a service provider who has an excellent deliverability rate. So that their clients can be confident in the quality of their communications with you.
  • Getting more emails delivered: To get more emails delivered from your account. Consider adding another domain name (such as @gmail.com) through Google Domains or another third-party service like Namecheap Hosting – both services include free DNS storage for one year between domain transfers. You can also add these additional domains manually by modifying zones on each domain registrar until they are pointing towards our servers instead of yours.

Reliable service and high email deliverability rate.

You want your emails to be delivered, right? That’s why you’re using an email service provider in the first place. But what exactly does that mean?
It all depends on how dependable each service provider is. There are two components to this. Their reliability and their deliverability rate (or “DTR”). The DTR refers to how often a given sender has been able to successfully deliver their messages through a given provider’s system. In other words, if you send out 200 emails and only 3 of them get delivered by your chosen SSP. Then that means it had an overall 97% failure rate during those 200 attempts. So while 97% may seem like good news at first glance. You would think that means only one out of every six emails sent would fail. But it actually means quite the opposite. It means almost every single one should have failed due to not being delivered into inboxes or spam folders (or whatever).

Easy to use. What’s the learning curve for mastering your ESP?

We recommend that you select an ESP that is simple to use. The user experience is a key factor in this decision. And we’ll highlight some of the things you should consider when choosing a platform for your business.
First, how easy is it for employees or customers who aren’t familiar with email marketing? Some email services are hard to figure out without extensive training. If they require technical expertise, then it may be too complicated for someone who isn’t in IT or sales. In contrast, others can be accessed by anyone on their own time (or during work hours). So even if they don’t have any tech skills yet they could still take advantage of them later down the road if needed.
Second, how straightforward is it for your team members? If you’re looking at using Gmail as part of your ESP solution before moving over to something more powerful. Like Google Apps Scripts or Hotmail (which has its own suite). Then make sure there aren’t any complications involved in getting started with proper documentation around setting up accounts and permissions etc.

Good Customer Service and Support

As your brand grows, it’s important to keep customers happy. One of the most essential things you can do for your company is to provide excellent customer service. When a customer has an issue with their product or service and has nowhere else to turn but you. They will be more likely to choose you over another company if you provide good customer service.
Good customer service can make or break a company because once customers leave for another company. Due to bad experiences with yours then there’s nothing left for them. But silence from both sides and no more business either way.

Account management

  • Add and remove users.
  • Add and remove domains.
  • Add and remove mailing lists.
  • Add and remove sub-accounts.
  • Add, modify or delete email addresses for each user (including the primary address) on your account as well as their associated aliases. They may have created during registration or updates to their profile settings. Such as country code, and language preference etc.

Security features

Security features are essential for protecting your organization’s data. These are some examples:

  • Encryption – This is used to prevent the content of an email from being read by anybody who may intercept it while it is being transmitted. The most common form of encryption is the Secure Sockets Layer (SSL). Which encrypts all traffic between your computer and the server where you’re sending email messages. You can also use Transport Layer Security (TLS). Which uses SSL but provides even stronger protection against eavesdropping on your communications.
  • Two-factor authentication – This feature requires users to provide two pieces of information before they can log into any service or application. One piece comes from an external source, such as a phone number or text message sent via SMS software on their mobile phone. Another comes from within the system itself. Like entering a code generated by entering their account password into an interface when prompted during setup. DMARC – Domain-based Message Authentication Reporting & Conformance (DMARC) is a DNS record type. Used by senders to inform recipients about whether messages were delivered successfully despite receiving multiple bounced messages due to spoofing attacks. SPF & SIDF – SPF stands for Sender Policy Framework (SPF) while SIDF stands for Sender ID Framework

If you are in need of an email service provider (ESP), be sure to keep these 10 points in mind before choosing one!

If you are in need of an email service provider (ESP), be sure to keep these 10 points in mind before choosing one!

  • Responsive, user-friendly templates: When it comes to email design, the customer experience should be top-notch. ESPs can help you achieve this through their template designs and themes that are easy for customers to understand and use.
  • Comprehensive reporting: An ESP should provide comprehensive reporting on their performance. So that they can show their clients how much revenue they generated from each client’s campaign or landing page over time. As well as which campaigns were most effective at encouraging conversions or sales.
  • Scalable solution: With modern technology becoming more accessible every day thanks to cloud computing platforms such as AWS and GCP (Google Cloud Platform). There’s no reason why your business shouldn’t be able to afford scalable solutions. That means scalability means having enough resources available without having any delays caused by bottlenecks due either technical issues or lack thereof. Which makes scalability important when looking at any kind of project related specifically towards delivering high-quality content via email marketing campaigns.


In conclusion, there are many great email service providers to choose from. By following the tips listed in this article, you can be sure to find the best provider for your needs.


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