10 Expert Tips to Plan Out SEO Strategy & Boost Your Traffic in 2021! – Are your SEO efforts not bringing you any traffic? Or do you get the impression that the backlinks you create are not making any difference? You know that the SEO Strategy has evolved a lot. Things that formed five years ago don’t work anymore.
Increasing web traffic volume and content, and brand visibility through organic search results is known as SEO. Search engine optimization is the process of making websites and their content more easily searchable by browsers for related keywords on your website. SEO is the only form of online marketing that can provide long-term results.
As an SEO expert, you may feel that you have a lot to learn, mainly because Google uses over 200 ranking factors to rank content. On the other hand, focusing on SEO fundamentals will help you build a solid foundation to be an SEO expert.
What is SEO?
SEO stands for Search Engine Optimization. It is a set of rules to optimize your website so that it can rank high in the organic results of search engines. This is the process to follow to increase the visibility of your website in search engines and get more traffic.
SEO has two main goals. The first is to help you understand what users are looking for online so that you can create high-quality content to satisfy their intent. The second is to help you build a website that search engines can find, index and understand its content.
Furthermore, following good SEO practices is a great way to increase the quality of a website by making it user-friendly, fast and easy to navigate.
1. Claim Your Google My Business!
Start with Google My Business before you begin studying keywords or writing title tags.
A Google My Business portrait or listing is a free public profile or listing compared to Google search results. When checking for a company, restaurant, or searching for directions to a particular location, you land on a Google My Business profile.
By claiming (or creating) your Google My Business page, you will give Google and users immediate access to your business details. Assuming your account is also fast and easy, so make it one of your first SEO tasks.
If you have an activity you can also add upcoming activities to your business page.
Stay tuned to the page for the best results. Respond to user feedback, post updates about business events and services, allow text messages and more.
2. Long-Tail Keywords v / s Short-Tail Keywords!
Search engine performance depends largely on keywords.
You need to identify the right keywords, check the search policy for users who are looking for those keywords, and associate them with your meta tags and content if you want people to find your website (and if you want to place your content in search results).
It is important to understand the difference between long and short tail keywords before starting your keyword research:
Long-Tail Keywords: Long-Tail keywords have three or four words in length, such as “how to wrap sushi.”
Short-Tail Keywords: Short-Tail keywords are one or two words in length, such as “sushi rolls.”
If you are just starting out with website SEO, you can focus on long-tail keywords. The long-tail keyword has less competition than the short-tail keyword because of its width, which makes it easier to measure content.
Short-Tail keywords are compared to Olympic athletes, while Long-Tail keywords are compared to high school athletes. You will fail to rank high in the search results if you do not qualify or build your platform at Olympic levels.
3. See Three Types of Consumer Objectives!
You should also keep in mind the intentions of the three consumers in addition to keywords with long tails and short tails:
Navigation: One needs to go to a specific website, such as Apple or Facebook.
Info: Someone is looking for information on a particular topic, such as how to wrap sushi.
Activity: The customer wishes to purchase goods, such as a sushi roller.
Understanding these purposes is important, as it can affect which keywords you mean.
The transaction keyword should be directed to the product or website of the product, and the informed keyword should be directed to the blog post. Google’s search results with keywords that you can spell will reveal the purpose of the search.
4. Find Interesting Title Tags by Using Them Above!
Your title tag is the same as the first encounter with a new person: it leaves a lasting impression. The first idea also determines whether anyone can click on your website or anyone else, so make sure your articles are descriptive, enhanced, and comprehensive.
What makes an article understandable, prepared, and fragrant? That is a very good problem.
Informative: The article successfully summarizes the content of your website without using clickable keywords.
Customized: Your title is customized if it contains your keyword and is 55 characters or fewer.
Bitter: Your article reflects the readers’ interest in your page and its ingredient.
Remember that your title tag occurs in search results, not your meta description.
5. Definitions of Meta Tags
Let’s improve the definitions of meta tags. This is SEO in its purest form. However, according to a new study, about 30% of websites use meta descriptions. That’s fine, but according to one report, Google will rewrite the meta description 70% of the time, especially since it doesn’t have the keywords the user wants.
However, let’s write a well-defined meta description. You can persuade users to click, which includes using descriptive keywords that people are already looking for, which means that when Google uses your meta description, it promotes search and acting as an advertising copy for your website.
6. Use Your Relevant Keywords in Headings and Paragraphs
Discuss another essential SEO tip for newbies? Use keywords in content and headings.
Although Google may not want to use keywords, they are an essential part of its ranking algorithm.
Keywords help Google determine whether a piece of content is relevant to a particular topic or query. As a result, your keywords should be included in the post. In two steps, you can have your central and associated keywords:
- H1, H2, H3, etc.
- Graphs, lists and tables.
7. Focus on Increasing Internal Linking!
Increasing internal binding is also an important step in SEO. When it comes to increasing rankings for clients fast, many top SEO agencies now realize that the two triggers are the easiest to pull. The first is to use title tags and meta explanations to increase clicks, but the second is to increase internal binding.
You know you can improve internal linking on your blog, and there are probably some openings you haven’t considered. So, you should be mindful of some simple ways to do it without too much effort.
8. Write for people first, then for search engines.
It is tempting for many SEO newbies to create and write content for search engines instead of consumers. This strategy will result in keyword-stuffed pages and title tags as well as the tone of a robotic or disjointed speech.
When designing and writing content, keep the audience in mind.
Consider what they are hoping to discover, solve, or learn from your material. Think about how content layout, page design, or multimedia can make learning, learning, or solving a problem easier.
Writing for your target audience is also relevant because SEO is how you plan to make money. You want consumers to search and find you, but you also want your content to convince them that you are the best choice. If you only write for search engines then you are robbing yourself of real leads and customers.
To get the best out of SEO, prioritize your audience over your optimization.
9. Content should be optimized for featured snippets.
You can optimize content for featured snippets as they appear in 50% of search results.
To refresh your memory, featured snippets appear at the top of specific search results, known as position zero. This position elevates you above all other pages, potentially with clicks and visits to your blog.
When researching primary and affiliate keywords you will see how a featured snippet is in search results. If they do, note it. You will remember to prepare the content for the featured snippet of this passage.
10. Link to other websites if you want!
Links are an essential aspect of SEO, and they are one of Google’s most influential rating ideas.
On the other hand, new SEOs with a focus on links may be wary of linking to external content or pages. Although you do not want to mention a competitor’s site or a site that is not yours in a product or service listing, you do not want to turn off external links entirely.
Internal and external linking is the hallmark of a secure and legitimate website in the eyes of Google.
When writing informational content for your audience, feel free to link to websites other than your own. Share a statistic, research, guide, or other helpful information with links to back up and expand your content.
Note to connect to reputable and high-quality websites while connecting to other websites.
These are some of the SEO Services in Chandigarh which have much different SEO techniques. Any of these techniques are unique to the niche you are in. Follow these guidelines as mentioned above to boost your traffic and plan a successful SEO strategy this 2021!
I hope you found this SEO strategy guide useful and apply them to increase your traffic this 2021! Don’t forget to mention your thoughtful thoughts in the comments section!